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How Competitive is Your Keyphrase?

SEOMoz Keyword Tool allows you to input your keyword or phrase, and then tells you how much competition there is for the phrase. A useful but no cost tool for planning any promotional strategy.

See here

NikkiPilkington.com Newsletter - June 2006

What NOT To Do

It's easy to fall into the trap of thinking that you can 'fool' or 'trick' the search engines. Webmasters and designers have tried to fool Google since it's inception, and before that, Yahoo, Lycos, Infoseek (r.i.p.) and Alta Vista.

Can it be done? Yes.

Will it help in the short term? Possibly.

Could it cause you unfixable problems in the future? MOST DEFINITELY!

So here are a few things you SHOULDN'T be doing if you want to get higher search engine positions:

1) Invisible keywords - white text on a white background, black text on a black background - just don't do it! Google doesn't like it, it's classed as spamming, and will get you into trouble. The same goes for tiny font - if you're trying to trick a search engine, you already know what you're doing is wrong, now don't you?

2) Keyword stuffing - using alt tags and comment tags to stuff the code of your site with keywords. Not a good idea. Some search engines ignore comment tags anyway, so it won't work, but others don't and it could get you banned.

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