This newsletter went out to our subscribers in October 2009 and focused on Adwords and Blogging. To subscribe to future editions, please use the boxes above.
|
10 Mistakes You Can’t Afford To Make With Google Adwords, {!firstname}.
|
|
Google Adwords is a highly effective, affordable way for anyone to advertise online. The
trouble is that people who use it casually very rarely get the results
they desire and end up paying for nothing. If you want to get the best
results from your Google AdWords campaign, steer clear of the following ten mistakes. #1: Keyphrases/Keywords
Many people who start using Google Adwords forget to include the Keyphrases
in their Ad headline and description. Yes, it’s important to create
amazing copy that sells the product or service, but you won’t get any
prospects if you don’t connect the customer’s search to your Google Ad
through use of keyphrases. Another keyphrase mistake is to go crazy with your ads and create a huge list of non-specific, poorly targeted keyphrases. You must be aware of the best keyphrases to choose and what that means in terms of cost. Choose the wrong keyphrases and you’ll end up paying the highest PPC (Pay per Click) rates and get virtually nothing for it. Take
care with very popular generic search terms that are likely to be used
by lots of other AdWords users, as they will be relatively expensive
compared to more specific search terms. #2: Paying Too Much for your PPC Bid A frequent mistake that is made by amateur AdWord users is to pay too much for the PPC of their keyphrase/keyword choice. If you set your PPC rate too high, you will end up in a bidding war against companies that most likely have huge advertising budgets. Even if you win the war for position 1-3, you’ll be paying over the odds for your bids.
|
|
| Recent Articles & Blog posts from NikkiPilkington.com |
|
 |
Why Small Businesses Should Blog More
|
| In a recent study, over 1500 SMEs
were polled as to whether they blogged or not. Roughly 50% said Yes,
and 50% said No. But the results of the study were a complete
no-brainer. The 50% that blogged received a brilliant 55% more
visitors, a phenomenal 97% more inbound links and a whopping 434% more
search engine indexed pages. |
|
| | 10 Irritating Mistakes People Make With Twitter |
| Let’s be honest, using Twitter isn’t exactly brain surgery. A short
140-character message that you send out to your Followers is hardly a
strain. Yet knowing how to effectively Twitter for Business without
annoying people seems to elude even some of the sharpest minds. |
| |
|
|
Internet Marketing Tip – Vary your anchor text {!firstname}!
|
 | Don’t get everyone to link to you with the same anchor text, and don’t use the same anchor text in all of your links. Vary the text to give you more of a chance with different search phrases. This also ensures that Google doesn’t see the exact same anchor text
for you everywhere and mistakenly presume you’ve been on some automated
spree. |
| |
|
|
 | OFFER OF THE MONTH |
| OK, we all know blogging is good. Maybe you’ve considered it, thought about it and even got as far as planning it. But actually DOING it isn’t always so easy is it? Updating regularly, thinking of things to say, making sure you don’t just promote yourself, encouraging comments – it’s a hard job to get right!
So why not let us do it for you with our FANTASTIC October Small Business Blogging special offer? We’ll: - Research your industry
- Monitor news and trends in your line of business
- Suggest topics and themes for blogs
- Write 2 blog posts for you per week
- Update your blog with these posts
- Use relevant SEO friendly titles & tags
- Encourage people to comment
- Track and report visitors
- Tweet your blog posts to around 10,000 people on Twitter
All the things you should be doing but don’t have time for!
| |
|
| | What people are saying: |  |
| " I would have no hesitation in recommending Nikki’s SEOservices. My only regret is that we didn’t find out about her sooner – having previously wasted time and money with an alternative SEO company that delivered very little in comparison." "She delivered an excellent in-house training day for our marketing team and has done several consultancy projects around SEOfor us over the past few years. At all times she has been a fantastic
professional, has delivered the ultimate in customer care and superb
value for money" |
|
|
|
|
Contact Us | T: 0845 544 0428 | MSN: nikkipilkington@hotmail.com | Skype:nikkipilkington | E: info@nikkipilkington.com
Copyright 2009 © NikkiPilkington.com
|
© Nikki Pilkington Please do not reproduce without either a link or permission
See more internet marketing articles or more in this category, Misc, News-and-Offers
