Part Two: How to Choose Killer Keyphrases
In Part One of this series , we looked at why Keyphrases are more effective than simply using generic keywords. But HOW should you choose killer keyphrases that really work for your website?
To create killer key phrases, you need to start with the potential customer. Think of your customer as someone who uses a variety of potential keyphrases to find what they want. They use these keyphrases to find products and services using Google and other websites.
The customer starts with a problem. Imagine, the problem is: How do I buy a sports car without spending too much money? Your business provides the solution but bringing the customer to your business requires you to think like the potential customer.
Your starting point should be that the customer uses different phrase from those of the seller. You might sell ‘reconditioned sports automobiles’ but the user is much more likely to search for ‘Used Porsche’ or ‘Second Hand Ferrari’. Learn to think like your customer.
So we choose the best phrases that a customer is most likely to type into Google when trying to find a solution to their problem and NOT the words, terms and phrases that you use in the business. The real trick is to use their own words to draw them in.
If you are Transport company and you specialise in coordinating transport between the UK and Netherlands, simply choosing ‘Transport Company is not going to help.
First, you customer is unlikely to look for your services by typing this phrase. Second, you will become buried amongst the other Transport Companies on the Search Engines. Transport Companies registers 15 million results on Google. If you use an SEO expert, you will get more traffic but any visitor who doesn’t want a transport company specializing in UK-Netherlands transport will not stay around to read your website content.
The more specific you can be the better. If you choose key phrases such as ‘UK Netherlands Transport’, ‘UK Holland Shipping’, ‘Haulage England Holland’, ‘Truck Transport Holland’, ‘Lorry Transport UK Netherlands’ you are much more likely to get queries from the right type of customer. Vary the keywords that you use in your Keyphrases to reflect all of the potential variations that a potential customer searching for a business of your type might use. Adding your areas of business will make you even easier to find.
Creating Killer Keyphrases requires 3 easy steps.
STEP 1: See your business as the solution to a problem.
STEP 2: Use specific Keyphrases that your potential customer would use when Searching for their solution. Add your business areas to capture customers who are looking for local businesses.
STEP 3: Experiment with a variety of Keyphrases until your traffic increases.
Write killer keyphrases by looking to your client/customer’s needs. Producing specific keywords that when strung together form powerful phrases that reduce a customer’s search down to you.
To obtain greater Search Engine positioning, gain increased visitor traffic and create killer keyphrases, contact Nikki at Nikki@NikkiPilkington.com.
Part one of this article can be found here
Nikki Pilkington is owner of UK based SEO and Internet Marketing company NikkiPilkington.com , and writes articles, hints and tips to help people looking to promote their website for free. For more of her articles visit www.nikkipilkington.com and sign up to the newsletter.
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