Part One: Keyphrases Capture Customers
One of the most essential keys to successfully attracting visitors to your website is the words that you choose when promoting it. Whether it involves your website content, the copy you write, online advertising or Google Adwords, it is the words that connect you and your website to its visitors.
In terms of Search Engine Optimisation, the correct choice of words is known as Key Word selection. The right Keywords can make all the difference as to whether you gain a good position on Google and whether anyone visits your website.
Search Engine Optimisers disagree over how to choose the right density of keywords and which precise words to use. However, it is advised that the keyword density does not exceed 18% or drop below 2%. When a phrase is used too much, the Search Engines register this as spamming and drop their connection to your website.
If you are company offering budget flights to Glasgow optimising using single words such as ‘flights’, ‘cheap’ and ‘Glasgow’ is not effective as the words are used by everyone and so do not distinguish you from the million other flight/cheap/Glasgow-based websites.
Adding FLIGHTS as a Keyword will put you in competition with 150 Million other results on Google.
Even Adding ‘Cheap Flights’ only reduces the competition to 30 Million.
You will not gain the Number 1 Google position with single or even two words. But combinations of words strategically used together work effectively.
Recently SEO experts have discovered that it is not Key Words that make the difference, but actually Keyphrases. A Key Phrase is a combination of words that helps to uniquely link your website to the visitor’s search engine entry. Rather than using the above single keywords or generic two-word phrases, you should connect them into killer keyphrases. ‘Cheap Flights Glasgow’ is a phrase more likely to attract your kind of customer. This reduces the competition on a single Key phrase to 230,000. That’s quite a drastic reduction from 150 million!
Nikki Pilkington is owner of UK based Internet Marketing Company Nikki Pilkington .com, and writes articles, hints and tips to help people looking to promote their website for free, as well as running paid e-marketing campaigns. For more of her articles visit www.nikkipilkington.com and sign up to the newsletter.
© Nikki Pilkington Please do not reproduce without either a link or permission
Don’t forget to read part two here
Nikki Pilkington is owner of UK based SEO and Internet Marketing company NikkiPilkington.com , and writes articles, hints and tips to help people looking to promote their website for free. For more of her articles visit www.nikkipilkington.com and sign up to the newsletter.
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