If your website is an important part of your business, then tracking your website’s visitors is vital to its success. The trouble with ignoring the task of monitoring your site’s visitor statistics is that you aren’t able to learn from your visitors’ behaviour on your website.
If you don’t decided to track the visitors to your website, you’ll be missing out on some important information, such as:
- Whether all the traffic to your website is coming from countries where you don’t sell your product or offer your services.
- What words your visitors are actually using to get to your website.
- Discovering that visitors desert your site at the point of sale.
- Realising that people spend only a few seconds at your home page before going elsewhere on the web.
When you track your visitors, you can find out things such as:
- The number of people that visited to your site
- The keywords they used to get to your site
- How often the same visitors return to your site
- Which are the pages that receive visitors and which don’t
- Which page loses the visitor’s interest in the site
- How many of your visitors were converted into customers
When you discover this information, you can begin to shape your website to meet the needs of the people visiting it. You can optimize the site for SEO (Search Engine Optimisation) and for the site visitors based on the data you get back from the site. If you want to make the most of your website, then tracking your visitors is essential.
The best method of tracking your visitors is by using Google Analytics. This is the most helpful tool for getting the most useful information back from you site in a useable format. Best of all, it’s also completely free.
First you have to set up a Google Analytics account. Next, you add a tiny piece of code into the html of your website. Once this code is in your website pages, it begins to send information about the visitors back to your Google Analytics account.
Using Google Analytics is the most effective way to track all of your advertising and marketing campaigns at the same time. Because you have access to vital statistics that can make a real impact on your business, you can immediately make changes to your marketing strategies, improving and tweaking those that aren’t working and increasing your visitor-to-customer conversion rates.
Google Analytics also tracks the success of your chosen keywords, which means you can also adjust these as necessary.
Unless you specifically want your website to be purely informational, then Google Analytics will be very useful to you. If you wish to use your site to generate sales and enquiries, then the Goals and Funnels feature is vital for you. It allows the user to set up specific goals such as tracking a visitor to a certain page – that’s a Goal. Funnels allow you to track the specific pathways that the visitor takes towards the Goal. Using this data allows you to change your website set up to maximize the relationship between the visitor, the goal and the funnel.
Companies of all sizes can use Google Analytics to increase the success of their website marketing and advertising. When you track your website visitors, you can better understand how your visitors become your customers. Without this information, you’re just guessing how to make your website marketing more effective.
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© Nikki Pilkington Please do not reproduce without either a link or permission
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