(This blog post was originally written in 2011 so some of the information is out of date, but the principles are still valid)
Some think it’s not possible, some think it’s crazy, and others think ‘ghost blogging’ is wrong.
Now I’m not going to go into the rights and wrongs of ghost blogging, because it’s a whole other post, but I’m going to tell you how I manage to write so many blogs, and where I get my inspiration from.
Firstly, let me tell you the kind of people I write blogs for – it’s pretty varied:
- a handbag website
- a kiddie’s clothes website
- a cosmetic surgeon
- a hotel
- an accountant
- a company specialising in interactive voting
- 3 web designers
- an SEO and Adwords company
- a wedding organiser
- a fireworks company
- a security marking company
This is not counting writing for my own blog, for Birds on the Blog and for guest slots in other places. It all adds up to a lot of blogs!
So how do I do it?
Firstly it helps that I’m a pretty fast typist – and the words come out of my head and onto the keyboard pretty quickly, so most blog posts take very little time to write, once I have the idea.
How do I get the ideas?
Inspiration strikes in the strangest of places – for example I thought of this blog post while sitting on the pation drinking a cup of tea and watching my chickens
I get blog ideas all the time, from things I chat about with friends and family, from watching the TV, from reading and more. Whenever I get an idea I jot it down either in a notepad file on my PC, or a ‘real life’ notepad in my office. If i’m out and about I’ll put it into my iPhone.
If I’m actively looking for blog ideas then I’ll start by reading the online newspapers:
Yep, even the tabloids – always great fodder for lifestyle type blogs.
I’ll look through the papers and see if anything takes my fancy, or if a news story is related to an industry one of my clients is in.
Then I’ll look through industry type sites, depending on which industry I’m writing for.
Then I’ll do a Google search for the keyphrases my client is focusing on to see if I can pick anything up from there.
Usually by now I have 2 or 3 ideas.
Write the headline
Once I have the idea for the post I start thinking about headlines. Is it going to be a ‘top tips’ kind of post? Or maybe a ‘answer the question’ type? Or just a simple opinion piece on the latest related news item?
Once the headline is written then the blog pretty much writes itself – thankfully!
400 words later and either the post is posted, or scheduled in WordPress, or it’s winging its way to my client for approval. All that’s left for me to do is source pictures, and promote the post if necessary.
I’m lucky that I enjoy writing blogs, and can write in different styles, to suit each client – and I’m lucky that I find writing 20+ blog posts a day a pretty fun task
How do you decide what to write about?
Like this post? Don’t forget to check out the 30 Day Blogging Challenge, and kickstart your blogging in just 30 days!