Guest Post: A Glimpse Into the Future: The Essentials for Business Entrepreneurs

This is a guest post from Mark Kirkpatrick, an experienced writer in mass communication in its relation to business globalization.

guestimageIn the business world, it pays to stay ahead of the curve. Marketing, technology, and basic business tactics evolve all the time; and if you aren’t keeping up with the newest thing, it’s easy to get pushed aside. Here is a look at where the business world seems to be going, and what tools will be essential for entrepreneurs in the near future.

Network Advertising

Gone are the days of cold calling and blind elevator pitches. Today’s businesses are taking advantage of the growing power of social networks.  Sites like Facebook, Google+, Twitter and LinkedIn can help businesses expand their reach and influence.

Cloud Sharing

Sharing documents, reports and other files with coworkers is a cinch when businesses utilize cloud storage. What’s more, one cloud system allows the integration of office, mobile and home storage options, streamlining how data is compiled and shared.

Wireless Printing

Companies like Canon, Lexmark and Hewlett-Packard introduced web-enabled printers that offer businesses the capability to print documents directly from a mobile device or tablet. Rather than having to carry around a ton of printed documents,professionals can now keep their needed documents on their devices and print them when they are needed.

Touch Enabled

Since the introduction of smart phones with touch screens, the technology has constantly expanded. Now computers and printers are touch screen enabled. Also, as the technology grows and spreads, the price of such devices has started to drop. Technology that was once only available to high end customers is now easily accessible for even the smallest startup business.


Companies that require many desktop computers but don’t necessarily need the additional operating system are turning to zero-client PCs. They are smaller and more cost-efficient than their larger desktop counterparts. Zero-clients come with a fast onboard processor and speedy boot up times. An added bonus? They can’t get viruses. Because they are simplified computers: they require minimal maintenance and don’t need regular updates like other systems. They are great options for business that want to provide basic computers for multiple employees for a smaller investment.

Voice Control

Voice control has grown leaps and bounds since it was first introduced. Though it won’t completely replace a keyboard, or an actual human, voice control technology is useful for dictating short notes while you are driving or just too busy to write something down. Along the same lines is voice recognition. Software, like Dragon Naturally Speaking, types your spoken word as you speak it. One word of caution on these tools, they aren’t always 100% accurate and do take some getting used to. Take some time to practice with them before completely converting to them for business use. Nevertheless, they are very useful for certain tasks and shouldn’t be overlooked.

Go Old School

Email and social media have changed the way we communicate. To really get someone’s attention, send them a letter. Even better, make it handwritten. Emails tend to get deleted; tweets get buried in a busy social stream. But a mailed letter to someone isn’t as easy to ignore. It’s a forgotten communication method that still packs a big punch.

As technology and marketing strategies evolve, the business world evolves with it. Adopting new tactics as they come about can really help businesses succeed.


Today’s guest blogger is Mark Kirkpatrick, an experienced writer in mass communication in its relation to business globalization. In addition to writing for’s blog, he also enjoys covering business finance, technology and online networking.

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About Nikki

Author of many 30 Day Blogging Challenges, Nikki spends her time helping small businesses with Internet Marketing and Social Media Marketing. With 17 years of experience, she hasn't yet found someone she couldn't help to get more business from their website.

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