Google – Monopoly or Market Leader?

A guest post by Chris ‘Kip’ Carrier

Nederlands: Anti-Monopoly bordspel

Google, The PowerhouseWith Google dominating the tech news this week, we are going to look at the how, the why and the what will be.

OK, so we all know who or what Google is, they have dominated the search engine market for many years now, a natural monopoly (ie, people flood to them by choice, not by force) that like to help where they can. The city of their head office enjoys completely free wifi, they help charities etc etc. They are the good guys, right?

The Cry Babies – Twitter and Facebook

Twitter are publicly calling out Google, saying they are monopolising with the integration of Google Plus to Google Search, did people really not see this coming? I have been ranting and advising people for 6 months they need to be using G+, as there is a wind of change like no other.

Twitter should be scared of everyone, they have not done anything in the last few years, if I were an investor, I would have sold up a long time ago. A new facelift, new design, nothing else, at least Google evolve, update, improve and in my personal opinion, make the internet better!

Twitter is in panic mode, because Google Plus is the fastest growing Social Network, EVER. Some people pointed and laughed when it came out, not me.

They brought out Panda, this wiped out thousands of black hat SEO people overnight, you could hear the cheer go up from website owners and designers that do things properly, watching the harvesters of copy shrink back to the 3rd and 4th pages of Google searches (seriously, who looks at anything after page 1 or even 2?) and well written, unique websites started climbing up to where they belong!

Facebook, ahh, everybody loves FB, right? Nope, it was all there was, this is why people used it so much. The changes everybody has seen recently were a direct result of Google Plus, the FB boys are now updating it and improving it as fast as they can (unlike the Twitter team), because now they have some serious competition, competition that can affect search results, unlike Facebook!

Google and Google+, The Future

So, on Google plus, people truly interact, I have met more people on there than I have with 2-3 years of hammering Twitter and Facebook, people interact, share posts and opinions, laugh, cry and diversify (poetry!). I love it, I am even using it to interview some major players in British industry this year (such as Will King and a couple of others), thanks to Hangouts!

Anyway, you understand, I like Google+, it is no secret, so what of the future of Google?

Google has changed dramatically in the last 12 months, you may not see it, but they have, the social inclusion has been a tremendous shift in how their algorithms work, they have been busy acquiring technology to improve and modernise the way that you get results. Search will always be the same, you pop in what you want and press enter (or reach for the mouse and click search), but the way in which Google finds what you are looking for and the way it delivers it, major change!

Yesterday, Google dropped Google Plus into the normal search (I told you so, months ago), this is fantastic news, we are witness to the the internet evolving yet again, this is not a monopoly, the fact that Facebook and Twitter banished the Big G, means that they cannot offer their search results, just Google +’s! You can search for personal or standard, or both!

You can exclude certain websites showing up in searches, you can give kudos (+1) to websites in the results, you can search just your social network, friends, family and co-workers!

I think it is a thing of beauty.

What’s Next for Google

Image Reading: We know that there are apps and websites that can read text from images, this is old news, so watch out for this becoming the norm in searches too.

eCommerce stock levels: This one really excites me! Google will be checking your stock levels on products, so if I search for the Kipidget 2000 and you have no stock, you will not appear with the shops that do have it in stock!

Hours of business: Have you set up your hours of business on your Google map listing, G+ business page? Imagine searching for a Launderette at 7pm, the ones that set their hours to 9-5pm will not show high up either. This is great for people that do not cap their work hours each day! (Me, I am open 24-7!)

Mobile Websites: Oh this is the big one, marketing companies have been pitching separate mobile websites for over a year now, yet this produces duplicate content, something Google frowns upon. With “Responsive” eshops and websites, you now only need one site, that works on all platforms (tablets, phones, desktops and laptops).

In conclusion:

Google is evolving, are you?

Chris “Kip” Carrier is a web & graphic designer, primarily WordPress, with a passion for Social Media Marketing and iMacs. You can find him at Kip FX Design

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About Nikki

Author of many 30 Day Blogging Challenges, Nikki spends her time helping small businesses with Internet Marketing and Social Media Marketing. With 17 years of experience, she hasn't yet found someone she couldn't help to get more business from their website.

Comments

  1. Thank you for this post, it was a real eye opener. I’m a huge fan of Google & Google+ but find I devote more time to FB & Twitter. I will make it my goal for 2012 to concerntrate my time more productively going forward.

  2. Chris: This is an excellent post and a very educational one, to say the least. I’ve put off getting active on Google Plus, but it’s time to take another look. I’m very impressed with Google for silently reinventing themselves to keep with the changing times. It’s time the rest of us did as well.

  3. @Rebecca, I am glad to say I deleted my 6k+ strong Twitter account the other week! Personal tantrum at the Twitter CEO and his views on the SOPA bill (in the States). G+ and Google are becoming a one site does all, past docs and searches, they are getting into shopping, flights, movies and a lot more, this will just bring even more people on board, constantly signed in (Which is where G+ really works well in searches, from signed in G+’ers).

    @Srinivas, yes, get there and get there fast, interact, be involved, the interaction there is awesome, more so than on FB where I have family and friends! And with them passing the 100,000,000 milestone last week, in just a few months, it pays to be there.

    Add to this, the fact that FB have finally decided to float an IPO, we are seeing them taking their profits quickly, does this indicate fear? I think so!

  4. I have recently taken Chris (Kip) Carrier to the Small Claims Court and obtained judgement against him. Do not use this person as a web designer or he will take your money and rubn!
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