Five Fun Things Small Businesses Can Do with Pinterest

A guest blog from Samantha Peters


Pinterest (Photo credit: stevegarfield)

If you’re a small business owner on a shoestring budget, Pinterest can be an extremely valuable marketing resource. In fact, this social media website is currently the third most popular behind only Facebook and Twitter. While there is a plethora of ways to utilize this website, let’s discuss five fun things you can do with Pinterest:

1) Share your Products – One of the best features of Pinterest is that it allows you to pin pictures of your products onto boards. By doing this, you can familiarize potential customers with your business and let them know what types of products you offer. Pinterest is great because it’s a simple way to connect with your demographic and most people consider pins to be aesthetically pleasing. In time, you should develop a following of individuals who are interested in your business and you can keep them updated.

2) Network with other Small Businesses – Due to the ease of sharing information on Pinterest, it’s a great way to network with relevant small business owners within your niche. For example, you could repin other products, follow other people and have them follow you. Doing so is an excellent way to develop business relationships and help others while simultaneously building your business.

3) Connect Locally – Many businesses choose to reach out to potential customers within their local area. For example, you could create a board based around what’s going on in your city and other local businesses. By doing this, you can create a sense of community and increase the local exposure of your business dramatically.

4) Get Customer Input – Pinterest can also be highly beneficial for asking your customers what they want. For example, if you are a clothing designer or make arts and crafts, you could create a communal board where your customers can post pictures of existing styles they would like to see you incorporate.

5) Connect Pinterest with other Social Media Accounts – Syncing your account with other social media sites like Facebook and Twitter is effective for maximizing traffic and gaining followers. By doing this, you can transfer customers from one social media page to another and increase your exposure with minimal effort. This is also great if you’re trying to build a brand around your small business.

To summarize, Pinterest has a lot of potential and should only continue to grow in the future. If you need help with launching your Pinterest campaign, you can utilize the services of a company like OpenSesame. Marketing firms and social media firms will only continue to look towards Pinterest, so if you are looking to get your brand out there, don’t shy away from the newest social media platform making a name today.

This Guest Post is written by Samantha Peters, who manages The Tech Update and enjoys blogging about fun new ways entrepreneurs and small business can use Pinterest in the marketing efforts. Samantha can be found on Twitter here.

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About Nikki

Author of many 30 Day Blogging Challenges, Nikki spends her time helping small businesses with Internet Marketing and Social Media Marketing. With 17 years of experience, she hasn't yet found someone she couldn't help to get more business from their website.


  1. Great post.
    Pinterest is still a grey area for many people in small businesses and because of this it’s difficult to convince them to get involved in the latest hot social media channel.
    I’ll be sharing this one out for sure.
    Karl Craig-West recently posted..How to focus on your customers and not your internal problemsMy Profile

  2. It is really good and effective way to promote your business. one can share his products or services in a friendly way….

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