If you have been off visiting another planet, buried deep in the snow or only read mainstream newspapers I’ll forgive you for not hearing and knowing about Google Plus. Anywhere else, and you have no excuse
Google Plus is a terrific tool for small businesses everywhere and if you get to grips with it you will reap the rewards.
It takes a bit of work, if you don’t like work stop reading now and go and play with your kittens or something. There’s no such things as a free lunch and Google isn’t handing you one right now either.
A little effort, spread over 30 days and you’ll see terrific results.
1. Go and get a Google Plus account. Right now.
2. Create a circle and call it “just for me”. Drop the URL of this post into that circle. You know where to find this article now, so come back often.
3. Add a G+ button to your website and blog
4. Ask some friends to Plus a page. Make note of the pages usual traffic and see how much better it does once it’s been plussed. A week is all it takes to see better results.
5. Getting into it? Need some more tools? Take a look at this post - 13 tools for smarter Google Plus action.
6. If you need more info on how to start Google plus; Chris Brogan has some screencasts on how how to change your privacy settings.
7. Anson Alexander has a great post on how to use your Circles.
8. Sharing good content with relevant circles is essential to growing your relationships. Need a Google Plus bookmarklet – handy for sites and pages you wish to share and they don’t have a g+ button.
9. Upload some images to your profile. People are visual and having a profile image and several images across the top of you profile means you have put some effort into being on Google Plus. You are more likely to be added to circles if people can see what you look like. Personally I never add a logo to a circle to me it’s an indication that all I am going to get from that person is self promotional rubbish.
Of course if you don’t want better search traction, better engagement experience and more customers then don’t bother with Google Plus. Carry on as you are and let your competition get ahead of the game.
Want to make the most of Google+? Sarah is the author of The 30 Day Google+ Challenge, available to prebuy now at just £4