Think Social Media needs to take up all of your time? Think again!

One of the things I hear the most is how people stay away from social media because they think it will take up too much time, or they stopped ‘doing it’ as it sucked up their time.

This great infographic from Dendrite Park shows that this needn’t be the case. In just an hour a day you could:

  • Curate content
  • Write blog posts
  • Manage Facebook
  • Deal with Twitter
  • Explore Linkedin
  • Add to Google+
  • Use Social Bookmarking
  • Track and measure through Analytics

The accompanying article is well worth a read and might help you to get a handle on the time social media actually takes.

social-media-thirst

Scheduling Tweets for best effect

This is an extract from the 30 Day Twitter Challenge by @NikkiPilkington

bufferAs we’ve said, Twitter search is constantly changing as more and more people Tweet, so staying on top indefinitely is pretty difficult.

With this in mind, let’s look at scheduling your promotional Tweets throughout the day / week.

Now, if you use Hootsuite or Tweetdeck, you can do this easily, but what I prefer to use is Buffer (that’s an aff link but I don’t make any money, just get brownie points!).

Buffer allows you to add Tweets to a kind of storage area, and have them Tweeted out at intervals, rather than bombarding followers with a series of 5 or 6 Tweets – we’ve all seen that happen and know how annoying it is.

You can set the times that your Tweets go out through buffer, and you can schedule to multiple accounts if you have more than one.

If you don’t Tweet much, then it’s best NOT to schedule all 5 of your promotional Tweets to go out on the same day – maybe one in the morning and one in the afternoon.

If you Tweet a lot, then you can get away with maybe 3, definitely no more than 4, promotional Tweets a day.

Set up your times in Buffer app, and set up your Tweets – Buffer will send them out at the times you’ve asked.

Similarly in Hootsuite and Tweetdeck, set them up for the week and forget about them.

Not only will they bring in traffic from your followers and increase awareness of what you do, they’ll enable you to be found in search and gain new followers and interest.

So, set up your Tweets for the next few days and you can forget about promotional Tweets and concentrate on the fun ones!

Like this tip and want to get 29 more, along with Twitter strategy and details of how to REALLY get business from twitter? Get the 30 Day Twitter Challenge below:

Can you keep a secret? It seems that Black Sabbath fans can’t…

sabbath-2-50(Before we go any further, let it be said that I am a big Sabbath fan, and this is more of a post about the capabilities of Social Media than about the band or their fans.)

On Friday 4th July, Black Sabbath will play Hyde Park with their British Summer Time Black Sabbath Time gig.

Tickets cost from around £69 (what happened to the days when I could go and see them for a mere tenner? Am I THAT old?)

However, in a deal with the event organisers, employees of that company could buy tickets for a massively discounted £2.50. Everyone was told, undr pain of death, that the link for the £2.50 tickets was to be kept private and not given to anyone outside of the organisation.

It’s 2014, Social Media is more popular than ever – can you guess what happened next?

Of course, the link was leaked.

Twitter went mad:

 

 

Facebook, Reddit, Google+ and other social networks followed suit. Before long the link had been forwarded thousands of times and thousands of fans were snapping up those £2.50 tickets. And who can blame them? A fiver for a couple to see Sabbath. Faith No More, Soundgarden, Motorhead and more heavy metal legends?

Some wondered whether it was legit, but most people were happy to possibly lose £5 against the chance of a great offer.

How did Hyde Park events react?

To my mind, in the best way they could – they agreed to honour the orders. A post on their Facebook page states:

Hi All, A staff ticket offer was leaked earlier today and some members of the general public were able to purchase reduced price tickets to certain Barclaycard presents British Summer Time Hyde Park concerts. That offer has now been stopped.

“If you were lucky enough to purchase a ticket from this offer rest assured that your ticket remains valid.”

 What a brilliant response! Had they refused to honour the tickets, social media would have gone into overdrive, slating them and spreading the word.
By agreeing to sell the tickets at the price on the link they’ve gained respect and loyalty, and people are tweeting and posting positive things. Look out for when the tickets actually start arriving – I bet Hyde Park hashtags will be trending in no time.
They’ve turned a possible PR disaster into a PR win – kudos to them!

Where did it go wrong?

Well, let’s face it, in this day and age, a publicly accessible link such as that was not going to stay a secret for long, was it?

It only takes one employee to send the link to a friend, and before long it has snowballed exponentially. From one little tweet, millions of people can be reached through retweets and posts on other social networks.

I’m shocked that Hyde Park didn’t at the very least password protect the link – it wouldn’t have been bomb proof, but it would probably have saved them a few thousand pounds (although let’s not feel too sorry for them, I’m sure they’ll still make millions from merchandise, drinks / food and usual price tickets, plus of course sponsorship so they’re not going to feel this too badly.)

It seems to me that someone or some people just didn’t think – or of course, this could be a very clever PR ploy to gain positive PR 😉

What can we learn from it?

A number of things:

  • If you don’t want it shared, don’t make it publicly accessible – protect it or put it on a company intranet.
  • You can’t control Social Media – once it’s out there you’ve lost control of it.
  • How you react can be the difference between positive and negative feedback – reputation management is key.
  • Your author was offline in meetings that day and missed out on her £2.50 tickets – RATS! 😉

Did you get cheap tickets? Let us know when they arrive in the comments below!

How calls to action work on Social Media

A while ago  I wrote about having a call to action in all blog posts, yet it’s still the number one piece of advice I give out to all mentoring clients.

So it was nice to come across this handy infographic from Dan Zarella showing how a decent call to action can affect all aspects of your social media marketing.

See below how:

  • ASKING people to comment on blogs gets you more comments
  • ASKING people to retweet your Tweets gets you more retweets
  • ASKING people to share on Facebook gets you more shares

Comm0n sense really, but so many people forget their call to action and are missing out on valuable eyeballs because of it.

Your challenge today is to use a call to action in every aspect of your social media marketing, and report in the comments below as to how well it worked for you!

social-calls

 

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7 Things You Can Do To Make Your Content Social Media Friendly

socmedfpWhen marketing your website online through social media channels you need to do things a certain way. It’s a bit like redecorating your house; you could do it quickly and as cheaply as possible. But will it look good, and will it last?
In this article we’ll cover 7 things you can do to make your website content social media friendly. If you follow all the steps listed below you should stand a great chance of scoring highly with social media sites as well as effective search engine optimisation.

Let’s get started:

1. Include a picture
If you’re going to bookmark your blog or content, but it doesn’t have an associated picture with it, it’s not as attention grabbing. Think about it; when you’re on a social website and you see a picture next to text; you’re drawn to it.

2. Title tag
If you bookmark your content to a social site; your pages title tag is often used as the title. If your website has the title “My Amazing Blog | Updating daily with super cool content” it’s not going to grab the attention of others. Give each page on your website a unique and grabbing title.

3. Social media buttons
They’re so simple to install and most blogs come with them pre-installed! The buttons next to a blog that allow users to instantly add your website to their favourite social media sites are a great way to help your visitors help your online marketing.

4. Allow comments
Many website owners disable commenting on their blog posts. However, it makes your site interactive. It allows your visitors to talk to you personally. Even more so; it adds more unique content to your website. By enabling comments on your website you might get more people returning to check if their comments have been replied to.

5. Controversial comments
If you do enable comments, do you allow the negative ones? Not everyone is going to agree with what you say and debate sparks interest. If people disagree or even get angry over your content, allow others to read. You’ll soon have many comments and conversations going on.

6. Title for tweets
If you’re tweeting your updates; make sure your titles aren’t too long. Twitter has a 140 character limit on its tweets so just keep an eye out for titles that are too long. Sometimes you can still have an effective, attention grabbing title but without the length.

7. Easy to read
With modern communication channels such as Twitter and FaceBook people don’t always have enough time to read a long article. By making some of your content short but sweet you may engage more readers

If you can implement all of the above tips into your website or blog you’ll be well on your way to social media friendly content. You can expect to see more visitors to your website and an increased client database too.

Need more advice? Check out my Social Media Marketing Mentoring from just £25 a month!

 

Which of these mistakes are you making on Twitter?

Image representing Twitter as depicted in Crun...

Image via CrunchBase

Let’s be honest, using Twitter isn’t exactly brain surgery. A short 140-character message that you send out to your Followers is hardly a strain. Yet knowing how to effectively Twitter for Business without annoying people seems to elude even some of the sharpest minds. There is a Twittiquette and if you want to use Twitter to promote your business, you need to stop making these TEN irritating mistakes:

ONE – MOANING
There’s no better way to drive your followers away than spend your entire time on Twitter moaning about this and that irrelevancies. It’s fine to have an opinion, it perhaps makes people engage with you, but if you’re just there to complain about your love life, stop Twittering and go on the Jeremy Kyle show.

TWO – TXT ABBRVTNS
Stpd pple use txt abbrtns on Twttr! It might be good if you’re a cheapskate trying to save money on your mobile phone bill, but Twitter is free. Surely you have sufficient grasp of the English language to actually make your message fit into 140 characters without resorting to txtspk. Avoid looking like a twt by avoiding text abbreviations.

THREE – ADVERTISING FOR FOLLOWERS
One of the best things about Twitter is that people follow you out of interest or allegiance; they don’t follow you because you ask them to do so. By advertising for followers, you end up looking rather desperate, devaluing your current followers and distancing potential followers.

FOUR – WITTERING ON
By ‘wittering’, I’m talking about the frequency of your Tweets. If you spend a lot of time on Twitter, tweeting to everyone, all the time, very soon they’ll get sick of you. People soon sicken of anything they get too much of, don’t get blocked for wittering.

FIVE – STUPID NAMES
HotJenna may work for HotMedia but HotJenna sounds like a porn star. Your Twitter name is all part of your brand, would you put ‘HotJenna’ as your email address? The informality of Twitter blinds people to the fact that you are still representing and promoting your business online. Twitter is great for spreading the word about your company or business. It’s the Internet version of word-of- mouth.

SIX – SPAM SANDWICHES
As soon as Twitter became a useful business tool, some other tool started using it for spamming. By now, Twitter users are so used to being spammed, that they respond with enthusiasm and affection to human contact from real people. Don’t spam, make connections, people will appreciate it.

SEVEN – AUTO RESPONDERS
It’s just sloppy Twittering to care so little about your Followers that you just use Auto-Responders. How impersonal! How bad for business! It’s simple, Twitter offers a personal connection to people, if you disregard that, your followers will disappear faster than an MP with an inappropriate expenses claim.

EIGHT – FIGHT CLUB
Twitter is absolutely NOT a tool to help you gossip, bitch, bitch slap or attack people. I mean, it’s fun, but it’s bad for your image, your credibility and it leaves you looking like a petty bully. It’s okay to speak your mind, within reason, but it’s not a place to engage in fighting.

NINE – NO BIO
Once someone follows you, they may be interested enough to find out more about you. What happens when they find you haven’t even bothered to fill in your bio? They figure out that you’re not in this to make connections, it’s just another tool to try to get their business. Or perhaps you’re one of those people that signs up, adds people but never Tweets! Build credibility and relationships by adding a bio, go on, you must have SOMETHING good to say about yourself.

TEN – NO AVATAR
Nothing screams ‘I’m new to this’ like failing to brand your Twitter account with an appropriate Avatar. You can use your photo or your company logo, but being an egg or a comedy avatar just makes you look lazy, like you don’t care about the impression that you make on others.

So, if you’ve made some of these mistakes, and you want to make less, or you’d like to see your business grow as a result of using Twitter, why not take a look at my mentoring service where I can help you make the most of Twitter and more?

 

 

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Would you like an hour of a Social Media Marketing Specialist’s time?

Telephone

Telephone (Photo credit: plenty.r.)

*** STOP PRESS *** First 10 places gone – price now increased to £50 for next 10 places!

I ran this service a while ago, and it went really well, but time constraints and lack of internet stability meant I had to stop – but I’m back!

Nikki’s Social Media Marketing Telephone Mentoring

It’s easy to read generic information, advice and tips about Facebook, Twitter, LinkedIn, Blogging, SEO, Pinterest etc, but it’s not so easy to apply this specifically to your own website.

And while you’re spending all of your time learning and practising the new skills you’ve learned, who is running your business?

While I fully believe it’s possible to learn everything you need to know just by reading, sometimes you need a little extra help.

Imagine if someone could advise you:

  • How many times a day to post to Facebook
  • How to get interaction on Twitter
  • How best to direct people to your blog
  • What could be improved in your SEO
  • What you’re not doing with LinkedIn that you could be
  • When you should be posting to Pinterest
  • as well as answering any questions you have
  • and more!

Well that’s what this service is for!

In a one hour phone call with me, Nikki Pilkington, you’ll learn all the above and more. You’ll also get a follow up email detailing everything we’ve spoken about, as well as suggesting 5 blog post titles you should be writing.

In addition you’ll have email or Facebook chat access to me for 2 weeks afterwards.

OK, I need your help, how much?

In the future I will be £75 per call for this service, but as I’ve not offered the service for a while, the next 10 people to sign up and book their call will get this fantastic service for just £50.

£50 for 19 years of internet marketing knowledge.

£50 for a personalised plan of action.

£50 for 14 days access to me.

£50 to find out where you’re going wrong, and how to put it right.

You’ve probably spent more than £50 of your time just reading and testing the things you’ve read, right?

I’m in – how do I book?

Using the Paypal link below, you can book your session. Upon completion of payment, you will be returned to our calendar where you can book your call at a time of your choosing.

Remember, the next 10 only will be £50 – after that the price will revert to £75. So book now and let’s get your social media marketing and SEO back on track!




50 things you could do today to promote your website…

… or 50 Shades of Yay!

If you can manage to put down Mr Grey, and drag your mind back to your business ;) let’s take control of your website.

twitter logo map 09

twitter logo map 09 (Photo credit: The Next Web)

For any small business owner it’s easy to feel shackled to your website, chained to Google, and to tie yourself in knots worrying about how to bring in the traffic.

My 50 Shades of Yay will give you release from all of that frustration, allowing you to fulfill your potential and giving life to your website.

50 Shades of Yay!

50 Shades of Yay is an ebook split into 5 different areas of promotion. This blog post aims to give you a sense of each section, but you’ll need to download the ebook to get the full 50 (don’t worry, it’s free).

Yay! 1 -SEO

1: Check your page titles

Your page titles are the words that appear at the top of the browser window. For example on the front page of my website, mine says ‘Social Media Marketing Support – NikkiPilkington.com – Internet Marketing Expert UK’. Titles are one of the most important aspects of SEO, as they tell Google where to put you. Change yours to describe what you do, not just to say ‘MyCompany.com’. Make each page’s title different. You should be able to do this in your Content Management System.

2: Work on your META descriptions

Although general theory says that the description tag isn’t used in determining where a website is placed in a search engine, it is still an important part of SEO. Your description is the thing that will make people click through to your site – if it’s dull, people won’t click. Again, every page should have a different description tag, and you should be able to do this through your CMS.

Want the other 8 Yays in this section? Download the free ebook now and please share with other people!

Yay! 2 – Blogging

1: Sort out your tags and categories

Tags are like keywords for your blog – you should add 4 or 5 to each blog post. Let’s say you wrote a blog post about children needing sunblock in the summer – your tags could be: children, kids, summer, sun care, skincare.

Categories are there to help you and your readers, so use them. They’re different to tags in that they can be more generic, and relate to areas of interest, topics, rather than specific posts. So, a telemarketing blog may use categories such as these: telemarketing, telesales, appointment setting, business development, lead generation. All related to telemarketing, but in different areas.

Tags and categories help search engines and readers – use them!

2: Write an editorial calendar

If you’re rubbish at blogging, the best thing you can do is put together an editorial calendar. This is a document that plans your blog posts for the next month, 3 months, however long you want. It not only makes you think about what you’re going to write, it gives you a sense of resposibility to then write it :) WordPress has a great plugin called Editorial Calendar  that allows you to look at each month at a glance and enter topic ideas for the future. Or just make your own in Word and stick it above your desk!

Want the other 8 Yays in this section? Download the ebook now and why not mention this blog post in your next blog?

Yay! 3 – Twitter

Image representing Twitter as depicted in Crun...

Image via CrunchBase

1: Ask for the business

We’re so bombarded with people telling us that we shouldn’t use Twitter to sell, and social media is about being social, that we’re scared to put a foot wrong.  I’m not saying those statements are wrong – anyone who has known me for any length of time knows I’m a great believer in the ‘Social’ in social media.  However, most of us are there to build our businesses – we’re not just in it for a laugh. So I’ll be interested to see how many of you take up my next challenge – which is to ask for the business.  Not from your followers, but from people they know.  In the true spirit of networking, ask your followers if there’s anyone they could refer you to:

–       Who do you know who needs xxxx, I’d love an introduction

–       If anyone says they’re struggling with xxxx pass them my way, I may be able to help

–       Do you know someone looking for xxxx, please introduce me to them

No hard sell, no desperate please, just straightforward networking. If you see others posting this kind of thing, think about who you’ve seen or know who has been saying they have that particular problem recently, and introduce them.  I get a lot of my suppliers from Twitter, but I also post Tweets looking for suppliers that get no response – one of those could be one that may bring you business.  So go on, ask for the business – I dare you ;)

2: Track your results

As in anything, it’s nice to see how well you’re doing on Twitter. There are many tools out there to measure Twitter impact, both free and paid. Twittercounter www.Twittercounter.com will track the amount of followers you have, predict how many you’ll have in X days and allow you to see how many Tweets you’re sending a day. Tweetstatswww.Tweetstats.com – this is an amazing free application that will graph your Tweet stats for you.  Tweetreachwww.Tweetreach.com – will tell you how many people your Tweets reached, counting reTweets – well worth playing with.  SocialMentionwww.socialmention.com – allows you to track mentions of your name in various social media and is very addictive! There are many paid Social Media tracking systems out there – of these, in my opinion, Sprout Social is the best – www.sproutsocial.com. Pricing starts at $39 per month.

Want the other 8 Yays in this section? Download the ebook now – then please pay it forward by Tweeting about this post.

Yay 4! – Facebook

1: Update your description

I see many Facebook Business Pages not using their description effectively. The ‘about’ description is the text that will appear when someone shares your page on their profile – use it to fully describe your page so people will know what it’s about. Change it regularly and track what works best.

2: Highlight a post

Once you have written a post on your Facebook page, if you hover next to your name and click the star, this ‘highlights’ the post. What this means is that the post is made double width and thus gets more attention from visitors to your page. I’ve used this to good effect to promote my 30 Day Challenge books, so it’s well worth doing for important posts.

Want the other 8 Yays in this section?  Download the ebook now – please consider posting this to your Facebook wall and share the love 🙂

Yay 5 – Extras

1: Pinterest – rename your boards

When you first start with Pinterest, it’s tempting to give your boards funky and funny names – but that’s going to do you no good in search. Look at your boards and give them names that mean something and are likely to show up in a search. As an example, my board called So True is never going to turn up in a search (which doesn’t matter because it’s only quotations and funnies) but my board named Business Blogging Beginner To Pro, and the one called Facebook for Business, does show up. Don’t just give your boards generic names such as ‘blogging’ and ‘telemarketing’ – think this through as an SEO exercise and use your keyphrases where you can.

2: Forums – change your signature

Often when you sign up to a forum such as UK Business Labs, you’re entitled to use a signature file with links. You set it up, include a bit of HTML to create a signature, and Bob’s yer uncle, your signature is set in stone, to be appended to any post you make. If you’re like most people your signature will stay as it is for months, maybe even years, with no change. But if you regularly change your forum signature you not only create interest within the forum itself, you’ll be developing varied links into your site (which Google loves).

Want the other 8 Yays in this section? Download the ebook now and consider sharing this post on Pinterest, in forums, LinkedIn etc.

Bonus Yay!

1: This post – share it on your networks ;)

Yes, that benefits me, of course. However it also benefits you. Why? Well, for one, your networks will appreciate the share and probably remember you for it, making them more likely to recommend your content in future. Secondly, if you tell me that you’ve shared it, *I’M* more likely to promote your content and share your Tweets etc in future.

So, go ahead, Tweet, Facebook, LinkedIn, Stumble, Digg, Pin, Blog and more – and if you’d like to offer ebook as a free download on your own website please drop me a line on nikkipilk@gmail.com

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Need Social Media, Marketing, Writing or Sales help in 2013?

You’ve been asking us for a while to bundle some of our ebooks together, and what better time to do that than at the beginning of a new year?

Whether you’re looking to up your Social Media Marketing, finally getting around to writing that ebook, or are looking to kickstart your Marketing and Sales in 2013, we’ve got a Bonanza Bundle for you!

Bonanza Bundle #1 – Social Media Marketing ebook Package

6 of our best selling ebooks – from Twitter to Facebook, Linkedin to Google+, with Blogging and SEO thrown in – if you’re wanting to know more about promoting your website, this bundle is for you.

Find out more here.

Bonanza Bundle #2 – Sales & Marketing ebooks Package

From finding the customers to closing the sale and everything in between. Find out where your customers hang out, how to lead them through the sale, when to start talking about price and more with this great bundle.

Find out more here.

Bonanza Bundle #3 – Writing & Ebook ebook package

Maybe 2013 is the year you want to see your name on the front cover of a book? If publishing a book or ebook is your dream, this bundle is definitely for you – from sourcing ideas, finding out what will sell, planning and writing the book, through to promoting and marketing your tome, everything you need is here.

Find out more here.

Whichever of our great bundles you decide upon, you’ll definitely get off to a great start in 2013.

At the great price of just £5 per bundle, why not get all 3?

Happy reading!

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Keeping in Touch with Customers Over the Holidays – Automating Blog & Social Media Posts

A guest post by Gina Smith

You have big plans to take some time off during the holiday season. One problem – you don’t want to lose the momentum of your blog and Social Media posts you’ve worked so hard throughout the year to build. No worries – you can still wake up Christmas morning without having to worry about posting to your blog or social accounts. Below are some helpful tips to consider:

Automate Blog Posts
First, if you aren’t already doing so, set your blog to replicate across your social networks. Each blog provider is a little different, so consult the help section or ask your webmaster how to integrate with your Social Media sites. While you are looking into this, check the steps of how to automate your blog posts. Most blogs, including WordPress and Blogger, include this capability. Once you integrate and automate, you can set up content to post automatically throughout the holidays.

Establish a Calendar
Pre-plan what and when you want to post. If you will be on vacation, consider posts which are less likely to generate comments you will need to immediately address. Also, perhaps think about including posts which are less “business” related. Do you have a favorite recipe to share? Or, how about a list of last minute gift ideas. And, of course, don’t forget a fun greeting Christmas morning and a Happy New Year at midnight on January 1st.

Become Familiar with Facebook Scheduling
Did you know Facebook offers a scheduling feature right in the application itself? Here’s how to use it. First, write your post and attach any tags, photos, videos, etc. Next, look to lower left corner of your post. You will see a clock symbol. Click this to set the year, month, day and time. You can schedule posts up to 6 months in advance, and even backdate posts in your timeline.

Explore Third-Party Providers
There are a number of third party providers which you can use to automate your Social Media posts. One of the most popular is HootSuite, which is used by a number of larger corporations. There are both free and paid versions. Both allow you to manage and automate posts for a number of Social Media sites, including Facebook, Twitter, LinkedIn, Foursquare, Google+ Pages, and even WordPress, among others. The paid version includes analytics, additional social profiles, and other neat features. Buffer and TweetDeck are also popular third part providers to consider. Always be sure to thoroughly research the options, features, terms and conditions, etc., of any third party provider and choose one which best fits the needs of your business.

So, no need to fret about your blog and Social Media posts over the holidays. With a little pre-planning, you can easily sustain momentum with your customers all the way into the new year!

Gina Smith writes freelance articles for magazines, online outlets and publications on behalf of a number of companies, including Global Response. Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries.

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