How to track social media marketing results

It’s easy to jump into social media without really thinking through how it will work for you.

How are you going to determine the results (in fact, in a lot of cases, what do you WANT the results to be? But we’ll come to that in a future post)?

What should you be measuring? How can you measure it?

This great infographic from Infographic World offers answers. Not only does it tell you WHAT you should be measuring, but it tells you the tools you can use to give you the information you need.

Click on the image to see a larger version.

tracking-social

 

Think Social Media needs to take up all of your time? Think again!

One of the things I hear the most is how people stay away from social media because they think it will take up too much time, or they stopped ‘doing it’ as it sucked up their time.

This great infographic from Dendrite Park shows that this needn’t be the case. In just an hour a day you could:

  • Curate content
  • Write blog posts
  • Manage Facebook
  • Deal with Twitter
  • Explore Linkedin
  • Add to Google+
  • Use Social Bookmarking
  • Track and measure through Analytics

The accompanying article is well worth a read and might help you to get a handle on the time social media actually takes.

social-media-thirst

10 ways you could be failing with Google Adwords

If you’re new to Google Adwords, or even if you’ve been around a while, it’s easy to fall into bad habits and miss out on a few tricks that could really help you out and save / make you money.

This great infographic from TechWyse Internet Marketing shows the main 10 ways people fail with Adwords, covering:

  • Broad Geo-targeting
  • Unfocused display network campaigns
  • Uncategorised ad groups
  • Low quality landing page score
  • Unchecked autospend
  • Broad match ads
  • No keywords in ads
  • Huge keyword lists
  • No negative keywords
  • No conversion tracking

I could write pages on the items above, but this infographic puts it far more succinctly 🙂

adwordsfail

How calls to action work on Social Media

A while ago  I wrote about having a call to action in all blog posts, yet it’s still the number one piece of advice I give out to all mentoring clients.

So it was nice to come across this handy infographic from Dan Zarella showing how a decent call to action can affect all aspects of your social media marketing.

See below how:

  • ASKING people to comment on blogs gets you more comments
  • ASKING people to retweet your Tweets gets you more retweets
  • ASKING people to share on Facebook gets you more shares

Comm0n sense really, but so many people forget their call to action and are missing out on valuable eyeballs because of it.

Your challenge today is to use a call to action in every aspect of your social media marketing, and report in the comments below as to how well it worked for you!

social-calls

 

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The many faces of the Internet User – which one are you?

The Internet is made up of a great many different types of people, and this infographic by Column Five Media covers a fair few… I think I can honestly say I’ve come across all of the ones mentioned!

Which one are you and which ones do you think are missing?

internetuser

What You Didn’t Do Yesterday Online That Lowered Your Rank [infographic]

A guest post by Tasty Placement

When I first started writing online, I really only thought about my interests and what I wanted to share while hoping that those were the same interests of others. If all went well, someone saw the post, linked it to someone else and a kind of web wildfire would spread throughout the virtual lands. However, it’s a little bit more complicated than that. Those who write for a living online and depend on a high search engine rank are always looking for ways to connect better to their readership while also bringing in tons of new readers. I heard about this new study that looked at the importance of “Testing Social Signals,” which came in a neat little infographic by Tasty Placement. The infographic poses a simple question, “Can social media activity boost organic search ranking?” While that seems certain, there are some factors that actually make this more complicated than most would think.

The infographic details how six websites were created in similarly populated US cities with websites focused on the same niche. The domain name included the city name and a specific home service. Tasty Placement took it a bit further by promoting websites each through different social media like Google+, Twitter and Facebook. While promoting, they did what we do: follow their rankings in search engines with eager anticipation.

For those of you who love Google+, the infographic details how one targeted website generated more than a 100 Google Plus followers and raised considerably upward in its search engine rankings. Another website targeted specifically to Google Plus One yielded a slightly lower rank but overall still much higher the websites targeted to Facebook or Google. Is it any surprise that Google would favor its own social media?

All of the sites yielded some results, except for the one which was left to its own devices and had no social media promotions. While the study proved something that we have come to suspect, it was nice to see which social media connections really improved the ranking. Obviously, websites owners and bloggers are rewarded for using Google’s own system with higher rankings. Still, I was also wondering what would have happened if one website had been connected to all the social media. I can only see that being a rocket of high rankings.

This infographic was designed and developed by TastyPlacement, Inc. Click here to visit their site.

Click on image to see full sized version.

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Valentines day infographic

Cell Phone and Web: perfect Valentine Cupids
Source: MobiStealth

Embed this infographic on your site!

Cell Phone and Web: perfect Valentine Cupids

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Social Media – how do you drink your coffee?

Made us smile this morning 🙂

Thanks to @Nigel_Morgan of Morgan PR for alerting us to this, and LOLDAMN.COM for producing it 🙂

So you’ve written a blog post, now what? [infographic]

Another great infographic from Unbounce with a fab checklist on what to do once you’ve published your blog post. Do you do all these things?

 

Facebook fanpage timeline tutorial [infographic]

Looking for help setting up your Facebook Fanbase Timeline? This infographic from Brand Graphics should help 🙂

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