Google Adwords Business Credit Card – will you be getting one?

So, Google are now offering some Adwords advertisers the chance to own their very own Google Adwords credit card – an interesting development I’m sure you’ll agree.

Putting aside how cool some people will think it is to have a credit card with Google plastered all over it, is it really a good idea?

I’m not convinced, I have to admit. It all seems a little gimmicky to me.

They say:

It will be easier to keep an eye on your AdWords spending.
When your AdWords spending is on a single statement and not mixed in with other expenses, you can see what you spend every month and adjust as you see fit. Plus, it means you’ll have plenty of credit available for AdWords.

I say let’s be honest – how many advertisers really have a problem finding their Adwords spend on their usual credit or debit card? I don’t, my VA doesn’t, my accountant doesn’t – how difficult is it?

They say:

You’ll get more flexibility across your entire budget.
Maybe 2013 is the year you finally make that one big business purchase. Or maybe you’d just like to breathe a little easier at the end of the month. Either way, your existing cards will be free for other spending.

REALLY? Spending money on another credit card gives you more money to spend on the ones you already own? What kind of logic is that? Your Adwords credit card can only be used to top up Adwords accounts, so it’s not giving you access to extra money, but are Google really recommending that you spend the money you now have free on the original card you used? I’m not so sure that’s the best way to sell their new product…

They say:

And by the way, it all comes with a low 11.9% APR Representative (variable) interest rate and minimum monthly payments.

Now, I’m no financial whiz kid and I don’t know a lot about credit cards, but a quick Google search shows that that rate of APR isn’t bad. However, it’s not so good if you take the credit, pay the interest AND spend the money you’ve freed up on another card.

But I’m not here to lecture you about spending – I want to know your thoughts.

Will you be applying for your Google Adwords Business Credit Card? Do you have one already? Is it more than just a gimmick? Am I being a little cynical? ;)

Let me know your thoughts in the comments below!

Enhanced by Zemanta

Concerned about privacy on Google+? [infographic]

I’m a big fan of Google+, despite the criticisms aimed at it from certain quarters. A great aid to SEO, thriving communities if you know where to look, and brilliant for website traffic, I’m not quite sure where all the ‘ghost town’ complaints come from to be honest!

One thing I have seen people worrying about is the privacy aspect, so this infographic from Zone Alarm makes interesting reading.

Are you concerned about privacy on Google+?

Don’t forget to check out our 30 Day Google+ Challenge too to make the most of G+ for your business.

3 Quick Things You Can Do To Promote Your Website Today

If you’re anything like me, Monday is a hectic day, and one when you’re most likely to forget about promoting and marketing yourself, and be head down bum up in client work.

I’ve recently implemented a new kind of organisation plan (I say ‘kind of’ because it’s new and I’m still working it out!) whereby I use my Mondays and Friday to do Blogging work for clients, Tuesdays and Thursdays for SEO work, and Wednesdays to plan, market myself and deal with general ‘stuff. It worked OK last week, so I’m going to give it another go this week. Nothing scientific about it, but if it works, then great!

So, less of me and back to you – if your Monday is as hectic as I imagine it is, but you don’t want to miss out on promoting yourself and your website, here are 3 things you could do today that don’t take up much time.

1) WRITE A BLOG POST

I know, blogging may not be your thing, but trust me it’s a great thing to do for many reasons. I won’t go into them all in this post, but suffice to say you’re helping Google to see that your site is expanding, adding great content (very important since the recent Google updates) and you’re helping your readers to see you as credible and authoratitive. What’s not to like?

Not sure what to blog about? Here are 21 ideas. http://www.nikkipilkington.com/21-things-you-could-blog-about-right-now/

2) SCHEDULE SOME SOCIAL MEDIA POSTS

It’s easy to get tied up and let your Social Media profiles slide when you’re busy, but it’s important to keep up a
regular presence if you want to be the person people turn to when they need your services. Take 10 minutes to schedule some tweets and Facebook posts to go out while you’re getting on with your work. Hootsuite http://www.hootsuite.com and Buffer http://www.bufferapp.com are great for this, allowing you to post links, questions, videos, photos, comments, thoughts and more, then schedule them to be released throughout the day.

3) LOOK INTO PINTEREST

If you’ve heard all about Pinterest and aren’t sure whether it will work for you, it’s worth having a good look – you can
find me at http://www.pinterest.com/nikkipilkington

Pinterest works pretty well for most UK sites, generating traffic, readers for blogs, and indeed leads and sales.

I wrote about Pinterest for a client here: http://www.marketingbyweb.co.uk/pinterest-whats-that-all-about-then

If you think Pinterest is all about work at home moms posting pictures of lasagne and cleaning tips, that article is well worth a read, because in the UK it’s not.

If you want to give Pinterest a go, then it’s also well worth checking out this great offer from Leighquantrill.com http://www.leighquantrill.com/pinterest-account-setup/

As some of you know, Leigh is my eldest daughter, and has been working as a Virtual Assistant for some time now, doing great work for her clients. I’m very proud of her, and loving seeing the enthusiasm she has for social media and helping her clients. So I make no apologies for promoting her offer, instead of one of mine ;)

Whatever you decide to do today, have a great Monday – why not drop me a Facebook message http://www.facebook.com/internetmarketingbynikki to let me know what you’ve done to promote yourself today?

Happy Marketing!

Enhanced by Zemanta

Are Pandas and Penguins making you feel a bit of a Goose?

Goose

Goose (Photo credit: Wikipedia)

With all the talk of Google’s updated, naming them Panda and Penguin, it would be easy to feel like a bit of a Goose when it comes to keeping up with what’s going on.

Put simply, Google made a recent algorithm update that changes how it ranks websites. The good thing is that if you were doing things right in the first place, you’re probably OK. The bad thing is that if you weren’t you might be seeing a drop in listings and traffic, in some cases quite significant.

So, what can you do to make sure you don’t fall foul of the Penguin update?

One of the most important parts of this update is to do with your linking profile.

For a long time we’ve been told that inbound links are the be all and end all when it comes to getting Google listings, and indeed they have been very useful.

In the past I’ve written about Anchor text and how it can help you, and encouraged clients to build incoming links.

However, inbound links was getting to be pretty easy to game. Choose your search phrase, buy a load of links that use that phrase as anchor text, and Google saw that your site was important – Bob’s your Uncle!

Of course, Google cottoned on to some of the more dodgy link building schemes, and sites were removed and penalised, but there were still a lot of people out there getting good results from what I would see as Black Hat techniques.

So they’ve changed the goal posts slightly.

Google has realised that when people link to your website, they don’t all use the same anchor text. Much as I’d love people to link to me with ‘social media marketing support’ as the text, they link to me in all sorts of ways:

  • * click here for nikkipilkington.com
  • internet marketing
  • social media help
  • facebook management
  • and more

This is a much more natural linking profile – I don’t tell people what to use, they link to me how they like, and this is what Google is looking for – natural linking profiles where anchor text varies.

Be sure to vary the anchor text in any links you set up (and don’t buy dodgy links, please!) and you should be OK.

The other important part of this process is your content.

Google has always liked websites that are frequently updated with great content, not just full of spacer articles and things that are generated just for search engines.

Fresh, relevant and frequently updated content is the name of the game – of course, a great way to do this is to have a blog on your site!

Basically Google is aiming to give great content to it’s readers – that means it’s trying to oust the over optimised and written for search engine sites and replace them with well written sites with natural looking SEO and content.

So if your site has been ‘overoptimised’ you may have a problem. If not, you should be OK.

And remember, don’t buy those dodgy links :)

If you’re worried about your traffic from Google, or want to get more, check out my Super Silly Spring SEO offer, ending today.

Enhanced by Zemanta

Why is Content Creation Good for SEO?

I tell clients all the time that content creation is an important part of SEO – and this nifty infographic gives some very good reasons why.

If you’re not creating great content, either for your site itself or as part of your blogging strategy, then you will be missing out in future.

How are you going to make great content a part of your SEO campaigns from now on?

Thanks to Brafton for the fab infographic.

A quick cheat sheet to Google Plus [infographic]

Need to know more? then grab a copy of the Google Plus 30 day challenge :)

Google+ – A Circles Tutorial

Circles is one of the things that really sets Google+ apart from other social networks. In Facebook for example, your friends are your friends – It doesn’t matter if that person’s the postman or you sometimes talk to or your best friend from childhood.

In Google+, you can create circles and put different people in different circles. You can then choose to share things only to certain people and not to others. For example, you might share only professional updates with your work contacts, while sharing photos of a night out with your friend circle.

The people in your circles won’t know what circles you put them in. It gives you a whole lot of control over your data, without any potentially embarrassing situations.

Here’s how to use Google+’s circles feature.

Step 1: Click Circles

To access your circles settings, click on “Circles” in the top navigation boxes.

You’ll see a screen of the people who are already in your circles.

Step 2: See Potential Friends

Click on “People who’ve added you” to see who added you to their circles. You can think of these are your “friend requests.”

Step 3: Drag and Drop Into Circles

To add someone to a circle, just drag and drop them into the circles along the bottom.

Step 4: Create a New Circle

To create a new circle, click or drag and drop into the “new circle” circle.

The create circle box will pop up. Choose a name for your new circle, then either add people to the circle or create an empty circle.

Step 5: Adding by Search

If you want to add someone who hasn’t already added you, do a search for them along the top bar.

Click on the name to go to their profile page. Then click “Add to circles” to add them to a circle.

Step 6: Circle Specific Stream

Want to only see photos and updates from your friends? Or want to see what your family is up to? Google+ makes it easy to see only updates from the people you want to see updates from.
On the left hand side of your home screen, just click one of the circles whose streams you want to see. Google+ will update and only display updates from people in those circles.

Step 7: Circle-Specific Posts

To post an update to only certain circles, click on the status update bar and start writing a post. A box with who can view your post will pop up along the bottom.

To remove a circle, click the small “x” in the top right corner. To add a circle that can see your post, click “Add more people.”

You now learned how to see who’s in your circle, who’s added you to their circles, how to add people to your own circles, how to create a new circle, how to add people who didn’t add you to a circle using search, how to sort your stream by circles and how to post to only specific circles.

Google+’s circles features really makes it easy to use social networking without “leaking” updates you don’t leaked to the wrong people. It allows you to connect with the different people in your life in different ways.

Sarah

 

Like this post? Don’t forget to check out the 30 Day Google+ Challenge, and kickstart your G+ account in just 30 days!

Enhanced by Zemanta

How do I Improve my Google Plus Profile?

A sneak peek! I twisted Sarah’s arm and she’s giving us a quick look inside the 30 Day Google+ Challenge. Enjoy!

You’ve got your Google Plus account, adjusted your privacy settings and set up your Circles. What do you do next?

It’s now time to take a look at your Google Plus Profile. G+ profiles show up in searches and it helps people decide what circle they add you too. It’s important to get your G+ profile right. Your profile shows when someone presses the “about” tab on your profile.

Let’s take a look at my friend Steven’s profile. Imagine you’ve never met him or heard of him before.

click to enlarge image

If you had just discovered Steven’s profile, you’d be hooked enough to add him to a circle.

  • Add images. Make your profile pic a pic of you. The 5 images across the top can be images that describe you, your work or things that you find important.
  • Add links to make it easier for the reader to understand who you are and what you do.
  • Remember it’s ok to brag / boast about something. Put something memorable in this section.
  • It’s okay to leave things out. If you don’t want to mention what schools, colleges and universities you went to, that’s ok. If you add them it can reassure people that you are “educated” in what you do – it can add to your credibility.
  • Add links to your other social profiles so people can follow you on those sites.
  • Remember to add links to your websites and blogs

The more hooks you have in your G+ profile the more likely you are to be added to a Circle that’s listened too. The secret is to get the right balance of business and personal. I work to the rule if I wouldn’t want my mum to read it it, then I don’t write it.

Depending on your privacy settings you can see what type of content you share in your circles. For me this is a big indicator of where to place a person. If it’s things that I find interesting then it’s easy to place them. If I see they share other people’s content I can see that they are getting around and may share interesting things even if I don’t like their recent shares.

If I see a logo as a profile pic and a heap of self promotional tripe then I don’t add the person to anything. I move on to find someone else of interest.

Take a good hard look at your G+ profile.

Would you follow you?

Sarah

If you haven’t already grab a copy of the 30 Day Google+ Challenge here

Grab it pre-sale asap

Enhanced by Zemanta

Don’t bother with Google Plus

If you have been off visiting another planet, buried deep in the snow or only read mainstream newspapers I’ll forgive you for not hearing and knowing about Google Plus. Anywhere else, and you have no excuse ;)

Google Plus is a terrific tool for small businesses everywhere and if you get to grips with it you will reap the rewards.

It takes a bit of work, if you don’t like work stop reading now and go and play with your kittens or something. There’s no such things as a free lunch and Google isn’t handing you one right now either.

A little effort, spread over 30 days and you’ll see terrific results.

Grab it pre-sale asap

1. Go and get a Google Plus account. Right now.

2. Create a circle and call it “just for me”. Drop the URL of this post into that circle. You know where to find this article now, so come back often.

3. Add a G+ button to your website and blog 

4. Ask some friends to Plus a page. Make note of the pages usual traffic and see how much better it does once it’s been plussed. A week is all it takes to see better results.

5. Getting into it? Need some more tools? Take a look at this post  - 13 tools for smarter Google Plus action.

6. If you need more info on how to start Google plus; Chris Brogan has some screencasts on how how to change your privacy settings.

7. Anson Alexander has a great post on how to use your Circles.

8. Sharing good content with relevant circles is essential to growing your relationships. Need  a Google Plus bookmarklet – handy for sites and pages you wish to share and they don’t have a g+ button.

9. Upload some images to your profile. People are visual and having a profile image and several images across the top of you profile means you have put some effort into being on Google Plus. You are more likely to be added to circles if people can see what you look like. Personally I never add a logo to a circle to me it’s an indication that all I am going to get from that person is self promotional rubbish.

Of course if you don’t want better search traction, better engagement experience and more customers then don’t bother with Google Plus. Carry on as you are and let your competition get ahead of the game.

Sarah

Want to make the most of Google+? Sarah is the author of The 30 Day Google+ Challenge, available to prebuy now at just £4

 

Enhanced by Zemanta

Charities and not for profits – could you be eligible for a Google Grant?

Image representing Google as depicted in Crunc...

Image via CrunchBase

Using their power for good, Google has launched a campaign aimed at raising the awareness of charities. Using their own Google AdWords programme, this grant entitles selected not-for-profit organisations to have free advertising alongside the usual relevant organic search results.

In the past, these ‘pay-per-click’ – or PPC – adverts have been restricted to companies with a larger marketing budget whilst charities lose out on both exposure and potential subsequent donations. But with this Google Grants campaign, charities are entitled up to $10,000 worth of free AdWords advertising per month that can not only enhance awareness, but also encourage potential volunteers to step forward who are just as valuable as monetary donations.

How Google AdWords work is really very simple. A company (or in this case, a charity) selects certain keywords and phrases their potential audience is likely to search for in Google. Then, when a Google user searches, for example, ‘cancer treatment’, an ad for a relevant charity such as Cancer Research will appear in a prominent position next to the organic search results. This means that the charity only reaches targeted and relevant audiences who are likely to be interested in the organisation.

These keywords and phrases can be changed at any time to reflect both on- going and temporary campaigns running via their charity’s website. Words cannot, however, be used if they do not reflect the charity’s primary focus or links that don’t lead to their own website. Other than that, the charity has free reign to choose and change their most important and useful keywords to attract Google users.

As well as other criteria, Google also offer Grantspro which is basically Google Grants for advanced charities that regularly reach their $10,000 monthly cap. If this figure is consistently reached and the charity abides by a couple of other qualifying terms, their AdWords monthly budget can be extended up to $40,000, sky-rocketing the charity’s online presence and potential donations and volunteer pool.

Applications are constantly being accepted by Google, so get in touch today to see how your charity or not-for-profit organisation could benefit from their Google Grants scheme.

Enhanced by Zemanta
Related Posts Plugin for WordPress, Blogger...
Real Time Analytics Google