How to track social media marketing results

It’s easy to jump into social media without really thinking through how it will work for you.

How are you going to determine the results (in fact, in a lot of cases, what do you WANT the results to be? But we’ll come to that in a future post)?

What should you be measuring? How can you measure it?

This great infographic from Infographic World offers answers. Not only does it tell you WHAT you should be measuring, but it tells you the tools you can use to give you the information you need.

Click on the image to see a larger version.

tracking-social

 

Simplify your online marketing efforts in 7 easy steps

SIMPLIFYDespite what the snake oil sellers might tell you, there are no miracle shortcuts in internet marketing. It’s an ongoing conversation requiring commitment, effort and perseverance – but that doesn’t mean it has to be gruelling.

Smart planning can pay off, so here are seven tips to get you started.

1) Set up email alerts

Whatever your business, it’s important to track your brand’s internet mentions so that you can respond promptly to opportunities or criticisms, but running internet searches everyday is time consuming, so this is one job it’s wise to automate.

With Google Alerts you can set up multiple key words or phrases to be monitored. Choose the ‘comprehensive’ and ‘as-it-happens’ options and you will alerted immediately whenever Google indexes a web page containing those terms.

2) Subscribe to follow up comments

Commenting on a blog post or forum thread has numerous benefits – you will usually be allowed to hyperlink your name to your website, and if your comment is insightful, it may raise your profile among peers and potential clients. However, if your comment is responded to, you may need to come back to keep the conversation going.

You can’t revisit every post you comment on indefinitely, so always tick the ‘Notify me of follow up comments via e-mail’ checkbox and know automatically if you need to come back.

3) Recycle your blog posts

Go back through your old blog posts and see if they’re still relevant to your current audience. Bloggers often only promote their new content, but this isn’t giving due credit to your older work.

During your conversations online, look out for opportunities to mention an old post in relation to a current event and consider editing and re-publishing some posts to create a more contemporary version of some old material.

4) Share and re-share your pearls of wisdom

Once you have been blogging, tweeting and commenting for a while, you will have amassed a considerable amount of valuable advice. From time to time, review what you’ve written and extract the best pearls of wisdom into a central reference sheet.

When you have a spare moment, search through forums, message boards or LinkedIn Q&As for questions relating to your core topics. Chances are, you’ll already have ready-made advice on file. A word of caution though, while the core points will be the same, it’s important to make sure every answer is tailored to the questions asked– if you just re-paste your points verbatim, it’s essentially spam!

5) Don’t use all your best material at once

Lots of people take a town-crier approach to internet marketing – they just want to be the first and the loudest to get a new piece of information out. While being among the first to link to – or blog about – a new story can win you attention, it often pays to hold back.

Not all material is time sensitive, so if you’re online for an hour and find a dozen really useful articles on a subject, resist the urge to share one every five minutes. Keep a central record of valuable information and share it intelligently over time. That way, you’ll never be lost for things to say, and you’ll have plenty of inspiration for future blog posts.

6) Schedule your tweets

You can’t be on Twitter 24/7, so scheduling posts can be an effective way to make sure you reach different audiences at different times, and don’t miss out when you’re away from your computer.

Tools like Hootsuite and TweetLater enable you to schedule your Twitter posts, but be warned: repeatedly reposting items with identical wording is spam. As a general rule, vary your wording so that your posts aren’t duplicated verbatim, and limit yourself to three tweets, at least four hours apart for any one link.

7) Take a systematic approach and stick to it

People who struggle with interacting online as part of their marketing toolkit generally fall into two groups: those who lose momentum and forget to log in for days, thereby failing to engage people or retain followers, and those who log on with the intention of doing 30 minutes work, only to find they are still chatting several hours later. Either way, the problem is one of planning and efficiency.

The best way to get internet marketing working for you is to do a little bit each day, with some set targets that you write down and stick to. For example, “In addition to blogging once a week, I will log on to Twitter for an hour each day, comment on three blogs, have a couple of chats and post three links, one of which will link to my own site.”

Yes, there’s still a lot of work involved in internet marketing, but if you employ these time saving measures, it’s entirely possible to see a great return without breaking your back.

Need some help? Try my Social Media Marketing Mentoring taster for just£25!

 

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The 30 Day SEO Challenge is FREE on Amazon Kindle over the weekend!

30dayseoYes, I’m doing it again!

Last week it was the 30 Day Blogging Challenge, this week the 30 Day SEO Challenge. On Amazon Kindle. FREE. For 3 days only.

If you’re struggling with SEO and getting your site to show up well in Google, then this ebook could be for you.

In this Challenge you’ll learn about:

  • Finding the right keyphrases
  • Making META tags work for you
  • Why Titles matter
  • How to get front page Google listings and keep them
  • Whether link building campaigns are worth it
  • How to get links to your site that really make a difference
  • and more!

Written in Nikki’s usual friendly chatty style, this 30 Day Challenge will take you from the depths of nowhere to the front page of Google in no time at all!

Get it now from Amazon

What do people say about the 30 Day Blogging Challenge?

This review is from: 30 Day SEO Challenge (Kindle Edition)
Nikki has managed to do something I’ve not seen before – easy to understand daily tasks which take you through the process of getting your SEO right. Now, I should point out that I did consider myself fairly well informed about what I need to do. I had a good awareness of tools available and considered that I hadn’t done a bad job of getting myself on page 1 of Google for my chosen phrases. However, I felt I was stuck, had pretty much implemented everything I knew but wasn’t moving forwards.The 30 SEO Challenge takes you through 30 daily tasks (the clue in the in title!) designed to guide you through the process of understanding what your customers are searching for. No specialist knowledge is needed (that’s good, because I don’t have any) and there’s no jargon. Just simple, effective tasks with a great list of resources introduced when needed. There is also a Facebook Group, specifically for the 30 Day Challengers – regular postings have kept me focused (I’ve got the attention span of a toddler!)As I said in the title of this review, I’m only on Day 8 but have seen enough to give it 5 stars. Thanks Nikki, I think I’ll be coming back to you for the 30 Day Blogging Challenge!
This review is from: 30 Day SEO Challenge (Kindle Edition)
The 30 day challenge was very easy to follow, every day a new idea to help improve my positions.
Also lots of tools, tried and tested for monitoring/boosting ranking. All in very simple non technological language. Anything I didn’t understand Nikki helped with.
Even before teh 30 days was up Bump Buddies was no 1 rank for my preferred keywords. I plan to re use it regularly.
HIghly recommend this e-book to others and any other Nikki Pilkington products.

Why is it free?

Well, my hope is that once you have received it and acted on it,you’ll pop back over to Amazon and leave me a review or maybe even buy one of my other ebooks. It’s by no means obligatory, of course, but I would love it if you did either.
So, what are you waiting for? Get it now from Amazon and kickstart your SEO today!

Get the 30 Day Blogging Challenge for free!

bloggingchallengeLooking to make more of blogging in 2014? Then the 30 Day Blogging Challenge is for you – and for the next few days it’s FREE on Amazon!

Find out:

 

  • How to write headlines that do well in search engines
  • What to blog every day for 30 days
  • How to vary your blogs and increase your audience
  • How to increase comments and interaction on your blog
  • Why adding a picture to your blogs is vital
  • How to make your blogs look better
  • How to track which blogs are doing the best
  • How a call to action can increase take-up by 65%
  • Why guest blogging is vital
  • How to use tags
  • and more!

This vital guide gives you a great grounding in blogging if you’re a newbie, and some great ideas if you’ve been blogging for a while – and it’s FREE on Amazon right now!

What are people saying about the 30 Day Blogging Challenge?

Here are just some of our Amazon reviews:

I signed up for Nikki’s blogging challenge a while back because I was a little frustrated at the lack of movement I was getting in any of my social media efforts, and was aware that I was writing easily, but with little direction.

Her challenges are brilliant – if you’re a person who needs to be nagged then getting one tiny task a day is perfect. They’re like mini-homework-bites – you have only one task to do; you are told exactly what that is, so for example it might say “Today you are going to choose one of your products/services and blog about why it would benefit someone”. She always gives a few examples, some hints, some important things to remember, and is available for help if you get really stuck.

Alternatively, if you actually like to sit down and study, then you can get her Challenges in book format. What is really clever, in particular about her Facebook, Twitter, and most certainly her SEO Challenges, is that they build over time – so whilst you can dip in and out (and I do every time I write a blog post, so I keep it fresh, stay disciplined and don’t fall back into bad habits) you are also building on solid foundations – many tasks build on previous tasks. She also helps not only with content and context, but the technical stuff too – such as how to add Facebook comments to your blog, or to do important search streams in your Twitter account. She also gives you tips on good apps/online resources out there we should be using to help achieve our social media goals.


I’ve been blogging for over 4 years. I have 3 blogs. BUT Nikki’s reputation was such that I checked out her book.
If only I’d had the benefit of her advice when i started.
But even now there are some wonderful nuggets and ideas. She explains things in a very simple to follow way and has inspired me to try out many of her ideas.
Highly recommended!


Nicky Pilkington’s #30Day Challenges are the best available about professional use of social media. The first I did was ’30 Day Blogging Challenge’ which not only got me writing substantially but with purpose for my catering company, MoreSouth. It was not just informative but interactive and social. I furthered my own skills and got to know many other business bloggers.


The 30 Day Blogging Challenge helped me at a time when I was flagging. Constantly worried about content or ideas for fresh blogs, I turned to Nikki’s challenge and found myself inspired. I would seriously recommend this to newbie bloggers or those that have found their established blogs have gone “stale”.
Thanks Nikki.

But don’t take their word for it – go get the book for free now! (And don’t forget to leave your own review!

 

How can I get more people to see my posts on my Facebook Business Page?

screenshotfbpageThe recent news that Facebook is reducing the visibility of posts on Business Pages has had the small business community in uproar.

I’ve seen people deciding to give up their Business Page, ranting about Facebook, worrying that all their hard work will now go to waste, and more.

It appears that posts made on Business pages could now reach as little as 2% of ‘likers’ – I have almost 2500 likes, so this means that my posts could potentially only reach 50 people each time I post. For someone with only a few hundred likers, this number would be in single figures – hardly inspiring is it?

However, there is an answer. It involves a little work on the part of the Business Page owner, but it’s worth it in the long run if you want to make the most of your page without paying for promoted posts.

Currently your posts will only appear in the newsfeed of a small percentage of your likers. But did you know that your likers can CHOOSE to see your posts and be notified when you post? That’s personal choice and Facebook can’t get around that.

The problem is that most Facebook members don’t know about this facility so you’re going to have to tell them.

How do my Likers get notified?

When someone likes a page, a drop down box appears:

getnotifiedIf your liker clicks the ‘Get notifications’ option, a tick will appear next to it, and any post you make will appear in their notifications along with details of friends posts and updates. It’s THAT simple!

So what’s the catch?

Well, you’re going to have to let your current and future likers know. Which means individual messages to each of them, either telling them this or pointing them to this blog post (I recommend the latter 😉 ) It’s going to take time if you have a lot of likers, and not everyone will take you up on the offer, but it’s definitely worth doing if it helps you to increase your reach.

What should I say?

A simple message saying something like this should do:

Hi, as you know, Facebook have changed their rules recently so that even if you like my business page you may not see updates. However, there is a way that you can ensure you see my posts – simply click on the ‘Like’ button and when the drop down menu appears, tick ‘Get notifications’. For more info on this please see http://www.nikkipilkington.com/how-can-i-get-more-people-to-see-my-posts-on-my-facebook-business-page/

A few of these messages sent out a day should see your potential reach increase massively.

I don’t have time for that!

You could use a VA to do this, or someone like me. I’m offering this service as a part of my ‘Let me show you Facebook can work for you – for free!‘ offer. I’d recommend sending out 20 or so a day and monitoring your insights to see how your reach has increased.

Please do share this post on your Business Page, and other Social Media, so all small businesses can see how to get around this.

And of course you can Like my Business Page and follow me on Twitter 🙂

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NikkiPilkington 12 Days of Christmas song

The Singing Christmas Tree, Werdmühleplatz in ...

Image via Wikipedia

All together now!

On the first day of Christmas, Nikki gave to me:

A first place on Google for me

On the second day of Christmas, Nikki gave to me:

2 new subscribers, and
A first place on Google for me

On the third day of Christmas, Nikki gave to me:

3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

On the fourth day of Christmas, Nikki gave to me:

4 Foursquare checkins,
3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

On the fifth day of Christmas, Nikki gave to me:

5 great reviews…
4 Foursquare checkins,
3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

On the sixth day of Christmas, Nikki gave to me:

6 tweets for Twitter,
5 great reviews…
4 Foursquare checkins,
3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

On the seventh day of Christmas, Nikki gave to me:

7 brand new meta tags,
6 tweets for Twitter,
5 great reviews…
4 Foursquare checkins,
3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

On the 8th day of Christmas, Nikki gave to me:

8 sales from Facebook,
7 brand new meta tags,
6 tweets for Twitter,
5 great reviews…
4 Foursquare checkins,
3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

On the 9th day of Christmas, Nikki gave to me:

9 SEO tips,
8 sales from Facebook,
7 brand new meta tags,
6 tweets for Twitter,
5 great reviews…
4 Foursquare checkins,
3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

On the 10th day of Christmas, Nikki gave to me:

10 brand new Challenges,
9 SEO tips,
8 sales from Facebook,
7 brand new meta tags,
6 tweets for Twitter,
5 great reviews…
4 Foursquare checkins,
3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

On the 11th day of Christmas, Nikki gave to me:

11 ways to get links,
10 brand new Challenges,
9 SEO tips,
8 sales from Facebook,
7 brand new meta tags,
6 tweets for Twitter,
5 great reviews…
4 Foursquare checkins,
3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

On the 12th day of Christmas, Nikki gave to me:

12 hours of mentoring,
11 ways to get links,
10 brand new Challenges,
9 SEO tips,
8 sales from Facebook,
7 brand new meta tags,
6 tweets for Twitter,
5 great reviews…
4 Foursquare checkins,
3 ideas for blog posts,
2 new subscribers, and
A first place on Google for me

Happy Christmas everyone and here’s to a fab 2012!

Thanks to Suze St Maur for the idea 🙂 )

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67 SEO Pointers for Blogging Beginners – a free guide

3D Team Leadership Arrow ConceptLots of the questions I get on Twitter and Facebook relate to blogging and SEO, and as I was typing up a quick and dirty guide to SEO Blogging for a client, I mentioned it to someone else and they asked for a copy. Then I mentioned it on Twitter and others asked. So I tidied it up a (little) bit, put it in PDF format and here it is 🙂

It covers:

  • Thinking of what to write
  • What not to blog
  • How much should I write?
  • How do I get people to comment?
  • Should I tweet and facebook my blogs?
  • Blogging for SEO – a quick and dirty guide
  • Making sure Google knows about your blogs

It’s not an advanced guide, it’s not rocket science and hopefully it’s not full of jargon.

I’m offering it free – all I ask is that if you like it, you drop me a line in one of the many places you can find me, and then direct someone else to this page by either Tweeting about it, Facebooking it, mentioning it on Linked in, writing a blog post about it, or shouting on the High Street with a megaphone (special kudos to those of you who do the latter!).

Get it free now by subscribing to our Blogging & SEO Newsletter below:

50 things you could do today to promote your website…

… or 50 Shades of Yay!

If you can manage to put down Mr Grey, and drag your mind back to your business ;) let’s take control of your website.

twitter logo map 09

twitter logo map 09 (Photo credit: The Next Web)

For any small business owner it’s easy to feel shackled to your website, chained to Google, and to tie yourself in knots worrying about how to bring in the traffic.

My 50 Shades of Yay will give you release from all of that frustration, allowing you to fulfill your potential and giving life to your website.

50 Shades of Yay!

50 Shades of Yay is an ebook split into 5 different areas of promotion. This blog post aims to give you a sense of each section, but you’ll need to download the ebook to get the full 50 (don’t worry, it’s free).

Yay! 1 -SEO

1: Check your page titles

Your page titles are the words that appear at the top of the browser window. For example on the front page of my website, mine says ‘Social Media Marketing Support – NikkiPilkington.com – Internet Marketing Expert UK’. Titles are one of the most important aspects of SEO, as they tell Google where to put you. Change yours to describe what you do, not just to say ‘MyCompany.com’. Make each page’s title different. You should be able to do this in your Content Management System.

2: Work on your META descriptions

Although general theory says that the description tag isn’t used in determining where a website is placed in a search engine, it is still an important part of SEO. Your description is the thing that will make people click through to your site – if it’s dull, people won’t click. Again, every page should have a different description tag, and you should be able to do this through your CMS.

Want the other 8 Yays in this section? Download the free ebook now and please share with other people!

Yay! 2 – Blogging

1: Sort out your tags and categories

Tags are like keywords for your blog – you should add 4 or 5 to each blog post. Let’s say you wrote a blog post about children needing sunblock in the summer – your tags could be: children, kids, summer, sun care, skincare.

Categories are there to help you and your readers, so use them. They’re different to tags in that they can be more generic, and relate to areas of interest, topics, rather than specific posts. So, a telemarketing blog may use categories such as these: telemarketing, telesales, appointment setting, business development, lead generation. All related to telemarketing, but in different areas.

Tags and categories help search engines and readers – use them!

2: Write an editorial calendar

If you’re rubbish at blogging, the best thing you can do is put together an editorial calendar. This is a document that plans your blog posts for the next month, 3 months, however long you want. It not only makes you think about what you’re going to write, it gives you a sense of resposibility to then write it :) WordPress has a great plugin called Editorial Calendar  that allows you to look at each month at a glance and enter topic ideas for the future. Or just make your own in Word and stick it above your desk!

Want the other 8 Yays in this section? Download the ebook now and why not mention this blog post in your next blog?

Yay! 3 – Twitter

Image representing Twitter as depicted in Crun...

Image via CrunchBase

1: Ask for the business

We’re so bombarded with people telling us that we shouldn’t use Twitter to sell, and social media is about being social, that we’re scared to put a foot wrong.  I’m not saying those statements are wrong – anyone who has known me for any length of time knows I’m a great believer in the ‘Social’ in social media.  However, most of us are there to build our businesses – we’re not just in it for a laugh. So I’ll be interested to see how many of you take up my next challenge – which is to ask for the business.  Not from your followers, but from people they know.  In the true spirit of networking, ask your followers if there’s anyone they could refer you to:

–       Who do you know who needs xxxx, I’d love an introduction

–       If anyone says they’re struggling with xxxx pass them my way, I may be able to help

–       Do you know someone looking for xxxx, please introduce me to them

No hard sell, no desperate please, just straightforward networking. If you see others posting this kind of thing, think about who you’ve seen or know who has been saying they have that particular problem recently, and introduce them.  I get a lot of my suppliers from Twitter, but I also post Tweets looking for suppliers that get no response – one of those could be one that may bring you business.  So go on, ask for the business – I dare you ;)

2: Track your results

As in anything, it’s nice to see how well you’re doing on Twitter. There are many tools out there to measure Twitter impact, both free and paid. Twittercounter www.Twittercounter.com will track the amount of followers you have, predict how many you’ll have in X days and allow you to see how many Tweets you’re sending a day. Tweetstatswww.Tweetstats.com – this is an amazing free application that will graph your Tweet stats for you.  Tweetreachwww.Tweetreach.com – will tell you how many people your Tweets reached, counting reTweets – well worth playing with.  SocialMentionwww.socialmention.com – allows you to track mentions of your name in various social media and is very addictive! There are many paid Social Media tracking systems out there – of these, in my opinion, Sprout Social is the best – www.sproutsocial.com. Pricing starts at $39 per month.

Want the other 8 Yays in this section? Download the ebook now – then please pay it forward by Tweeting about this post.

Yay 4! – Facebook

1: Update your description

I see many Facebook Business Pages not using their description effectively. The ‘about’ description is the text that will appear when someone shares your page on their profile – use it to fully describe your page so people will know what it’s about. Change it regularly and track what works best.

2: Highlight a post

Once you have written a post on your Facebook page, if you hover next to your name and click the star, this ‘highlights’ the post. What this means is that the post is made double width and thus gets more attention from visitors to your page. I’ve used this to good effect to promote my 30 Day Challenge books, so it’s well worth doing for important posts.

Want the other 8 Yays in this section?  Download the ebook now – please consider posting this to your Facebook wall and share the love 🙂

Yay 5 – Extras

1: Pinterest – rename your boards

When you first start with Pinterest, it’s tempting to give your boards funky and funny names – but that’s going to do you no good in search. Look at your boards and give them names that mean something and are likely to show up in a search. As an example, my board called So True is never going to turn up in a search (which doesn’t matter because it’s only quotations and funnies) but my board named Business Blogging Beginner To Pro, and the one called Facebook for Business, does show up. Don’t just give your boards generic names such as ‘blogging’ and ‘telemarketing’ – think this through as an SEO exercise and use your keyphrases where you can.

2: Forums – change your signature

Often when you sign up to a forum such as UK Business Labs, you’re entitled to use a signature file with links. You set it up, include a bit of HTML to create a signature, and Bob’s yer uncle, your signature is set in stone, to be appended to any post you make. If you’re like most people your signature will stay as it is for months, maybe even years, with no change. But if you regularly change your forum signature you not only create interest within the forum itself, you’ll be developing varied links into your site (which Google loves).

Want the other 8 Yays in this section? Download the ebook now and consider sharing this post on Pinterest, in forums, LinkedIn etc.

Bonus Yay!

1: This post – share it on your networks ;)

Yes, that benefits me, of course. However it also benefits you. Why? Well, for one, your networks will appreciate the share and probably remember you for it, making them more likely to recommend your content in future. Secondly, if you tell me that you’ve shared it, *I’M* more likely to promote your content and share your Tweets etc in future.

So, go ahead, Tweet, Facebook, LinkedIn, Stumble, Digg, Pin, Blog and more – and if you’d like to offer ebook as a free download on your own website please drop me a line on nikkipilk@gmail.com

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Fancy £1000 of free email and direct mail marketing a month – for free?

International Money Pile in Cash and Coins

International Money Pile in Cash and Coins (Photo credit: epSos.de)

Yeah, I know, they say that you get nothing for nothing in this world, and you get what you pay for and all of those other cliches.

But having seen this offer Tweeted by a couple of my friends, I checked it out and it seems that it is legit.

Royal Mail, via Huddlebuy, is offering £1000 of free marketing to 2 lucky people!

The prize consists of:

  • Data lists of 2,000 prospects
  • 1000 E-mailshots
  • 50 Postal Mailshots
  • Up to 40% off Parcel Postage
  • 2hrs of Free Marketing from Huddlebuy (1 time only)

Not just once (apart from the last item) but every month for a year!

If you’re a start up or small business then this could really help out, which is why I’m sharing it with you.

Well, that’s not the only reason, because if you win via my tracked link, *I* get the same too – and I quite like getting things for free 🙂

What’s the catch?

I can’t really find one. OK, Huddlebuy are obviously looking to build up their email list, as it seems that you have to sign up with your email address.

And they’re hoping this will go viral because the more times you share / tweet / email the link they give you to other people, the more entries you get.

But let’s be honest, you can unsubscribe from any email newsletters, and you don’t have to share if you don’t want to, you can have just the one entry.

So really, I don’t see any catch (or I wouldn’t be participating myself)

What do we have to do?

Just visit the promotional page (that’s my tracked link BTW) and submit your email address to be in with a chance – the page will guide you through all the sharing stuff if you want to do that.

Good luck!

More info on Huddlebuy (from their website)

Huddlebuy are the UK’s and Europe’s largest daily deals site for small businesses and entrepreneurs – providing exclusive deals to a rapidly growing community of more than 50,000 businesses.

 

 

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3 Quick Things You Can Do To Promote Your Website Today

If you’re anything like me, Monday is a hectic day, and one when you’re most likely to forget about promoting and marketing yourself, and be head down bum up in client work.

I’ve recently implemented a new kind of organisation plan (I say ‘kind of’ because it’s new and I’m still working it out!) whereby I use my Mondays and Friday to do Blogging work for clients, Tuesdays and Thursdays for SEO work, and Wednesdays to plan, market myself and deal with general ‘stuff. It worked OK last week, so I’m going to give it another go this week. Nothing scientific about it, but if it works, then great!

So, less of me and back to you – if your Monday is as hectic as I imagine it is, but you don’t want to miss out on promoting yourself and your website, here are 3 things you could do today that don’t take up much time.

1) WRITE A BLOG POST

I know, blogging may not be your thing, but trust me it’s a great thing to do for many reasons. I won’t go into them all in this post, but suffice to say you’re helping Google to see that your site is expanding, adding great content (very important since the recent Google updates) and you’re helping your readers to see you as credible and authoratitive. What’s not to like?

Not sure what to blog about? Here are 21 ideas. http://www.nikkipilkington.com/21-things-you-could-blog-about-right-now/

2) SCHEDULE SOME SOCIAL MEDIA POSTS

It’s easy to get tied up and let your Social Media profiles slide when you’re busy, but it’s important to keep up a
regular presence if you want to be the person people turn to when they need your services. Take 10 minutes to schedule some tweets and Facebook posts to go out while you’re getting on with your work. Hootsuite http://www.hootsuite.com and Buffer http://www.bufferapp.com are great for this, allowing you to post links, questions, videos, photos, comments, thoughts and more, then schedule them to be released throughout the day.

3) LOOK INTO PINTEREST

If you’ve heard all about Pinterest and aren’t sure whether it will work for you, it’s worth having a good look – you can
find me at http://www.pinterest.com/nikkipilkington

Pinterest works pretty well for most UK sites, generating traffic, readers for blogs, and indeed leads and sales.

I wrote about Pinterest for a client here: http://www.marketingbyweb.co.uk/pinterest-whats-that-all-about-then

If you think Pinterest is all about work at home moms posting pictures of lasagne and cleaning tips, that article is well worth a read, because in the UK it’s not.

If you want to give Pinterest a go, then it’s also well worth checking out this great offer from Leighquantrill.com http://www.leighquantrill.com/pinterest-account-setup/

As some of you know, Leigh is my eldest daughter, and has been working as a Virtual Assistant for some time now, doing great work for her clients. I’m very proud of her, and loving seeing the enthusiasm she has for social media and helping her clients. So I make no apologies for promoting her offer, instead of one of mine 😉

Whatever you decide to do today, have a great Monday – why not drop me a Facebook message http://www.facebook.com/internetmarketingbynikki to let me know what you’ve done to promote yourself today?

Happy Marketing!

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