50 things you could do today to promote your website…

… or 50 Shades of Yay!

If you can manage to put down Mr Grey, and drag your mind back to your business ;) let’s take control of your website.

twitter logo map 09

twitter logo map 09 (Photo credit: The Next Web)

For any small business owner it’s easy to feel shackled to your website, chained to Google, and to tie yourself in knots worrying about how to bring in the traffic.

My 50 Shades of Yay will give you release from all of that frustration, allowing you to fulfill your potential and giving life to your website.

50 Shades of Yay!

50 Shades of Yay is an ebook split into 5 different areas of promotion. This blog post aims to give you a sense of each section, but you’ll need to download the ebook to get the full 50 (don’t worry, it’s free).

Yay! 1 -SEO

1: Check your page titles

Your page titles are the words that appear at the top of the browser window. For example on the front page of my website, mine says ‘Social Media Marketing Support – NikkiPilkington.com – Internet Marketing Expert UK’. Titles are one of the most important aspects of SEO, as they tell Google where to put you. Change yours to describe what you do, not just to say ‘MyCompany.com’. Make each page’s title different. You should be able to do this in your Content Management System.

2: Work on your META descriptions

Although general theory says that the description tag isn’t used in determining where a website is placed in a search engine, it is still an important part of SEO. Your description is the thing that will make people click through to your site – if it’s dull, people won’t click. Again, every page should have a different description tag, and you should be able to do this through your CMS.

Want the other 8 Yays in this section? Download the free ebook now and please share with other people!

Yay! 2 – Blogging

1: Sort out your tags and categories

Tags are like keywords for your blog – you should add 4 or 5 to each blog post. Let’s say you wrote a blog post about children needing sunblock in the summer – your tags could be: children, kids, summer, sun care, skincare.

Categories are there to help you and your readers, so use them. They’re different to tags in that they can be more generic, and relate to areas of interest, topics, rather than specific posts. So, a telemarketing blog may use categories such as these: telemarketing, telesales, appointment setting, business development, lead generation. All related to telemarketing, but in different areas.

Tags and categories help search engines and readers – use them!

2: Write an editorial calendar

If you’re rubbish at blogging, the best thing you can do is put together an editorial calendar. This is a document that plans your blog posts for the next month, 3 months, however long you want. It not only makes you think about what you’re going to write, it gives you a sense of resposibility to then write it :) WordPress has a great plugin called Editorial Calendar  that allows you to look at each month at a glance and enter topic ideas for the future. Or just make your own in Word and stick it above your desk!

Want the other 8 Yays in this section? Download the ebook now and why not mention this blog post in your next blog?

Yay! 3 – Twitter

Image representing Twitter as depicted in Crun...

Image via CrunchBase

1: Ask for the business

We’re so bombarded with people telling us that we shouldn’t use Twitter to sell, and social media is about being social, that we’re scared to put a foot wrong.  I’m not saying those statements are wrong – anyone who has known me for any length of time knows I’m a great believer in the ‘Social’ in social media.  However, most of us are there to build our businesses – we’re not just in it for a laugh. So I’ll be interested to see how many of you take up my next challenge – which is to ask for the business.  Not from your followers, but from people they know.  In the true spirit of networking, ask your followers if there’s anyone they could refer you to:

–       Who do you know who needs xxxx, I’d love an introduction

–       If anyone says they’re struggling with xxxx pass them my way, I may be able to help

–       Do you know someone looking for xxxx, please introduce me to them

No hard sell, no desperate please, just straightforward networking. If you see others posting this kind of thing, think about who you’ve seen or know who has been saying they have that particular problem recently, and introduce them.  I get a lot of my suppliers from Twitter, but I also post Tweets looking for suppliers that get no response – one of those could be one that may bring you business.  So go on, ask for the business – I dare you ;)

2: Track your results

As in anything, it’s nice to see how well you’re doing on Twitter. There are many tools out there to measure Twitter impact, both free and paid. Twittercounter www.Twittercounter.com will track the amount of followers you have, predict how many you’ll have in X days and allow you to see how many Tweets you’re sending a day. Tweetstatswww.Tweetstats.com – this is an amazing free application that will graph your Tweet stats for you.  Tweetreachwww.Tweetreach.com – will tell you how many people your Tweets reached, counting reTweets – well worth playing with.  SocialMentionwww.socialmention.com – allows you to track mentions of your name in various social media and is very addictive! There are many paid Social Media tracking systems out there – of these, in my opinion, Sprout Social is the best – www.sproutsocial.com. Pricing starts at $39 per month.

Want the other 8 Yays in this section? Download the ebook now – then please pay it forward by Tweeting about this post.

Yay 4! – Facebook

1: Update your description

I see many Facebook Business Pages not using their description effectively. The ‘about’ description is the text that will appear when someone shares your page on their profile – use it to fully describe your page so people will know what it’s about. Change it regularly and track what works best.

2: Highlight a post

Once you have written a post on your Facebook page, if you hover next to your name and click the star, this ‘highlights’ the post. What this means is that the post is made double width and thus gets more attention from visitors to your page. I’ve used this to good effect to promote my 30 Day Challenge books, so it’s well worth doing for important posts.

Want the other 8 Yays in this section?  Download the ebook now – please consider posting this to your Facebook wall and share the love 🙂

Yay 5 – Extras

1: Pinterest – rename your boards

When you first start with Pinterest, it’s tempting to give your boards funky and funny names – but that’s going to do you no good in search. Look at your boards and give them names that mean something and are likely to show up in a search. As an example, my board called So True is never going to turn up in a search (which doesn’t matter because it’s only quotations and funnies) but my board named Business Blogging Beginner To Pro, and the one called Facebook for Business, does show up. Don’t just give your boards generic names such as ‘blogging’ and ‘telemarketing’ – think this through as an SEO exercise and use your keyphrases where you can.

2: Forums – change your signature

Often when you sign up to a forum such as UK Business Labs, you’re entitled to use a signature file with links. You set it up, include a bit of HTML to create a signature, and Bob’s yer uncle, your signature is set in stone, to be appended to any post you make. If you’re like most people your signature will stay as it is for months, maybe even years, with no change. But if you regularly change your forum signature you not only create interest within the forum itself, you’ll be developing varied links into your site (which Google loves).

Want the other 8 Yays in this section? Download the ebook now and consider sharing this post on Pinterest, in forums, LinkedIn etc.

Bonus Yay!

1: This post – share it on your networks ;)

Yes, that benefits me, of course. However it also benefits you. Why? Well, for one, your networks will appreciate the share and probably remember you for it, making them more likely to recommend your content in future. Secondly, if you tell me that you’ve shared it, *I’M* more likely to promote your content and share your Tweets etc in future.

So, go ahead, Tweet, Facebook, LinkedIn, Stumble, Digg, Pin, Blog and more – and if you’d like to offer ebook as a free download on your own website please drop me a line on nikkipilk@gmail.com

Enhanced by Zemanta

Charities and not for profits – could you be eligible for a Google Grant?

Image representing Google as depicted in Crunc...

Image via CrunchBase

Using their power for good, Google has launched a campaign aimed at raising the awareness of charities. Using their own Google AdWords programme, this grant entitles selected not-for-profit organisations to have free advertising alongside the usual relevant organic search results.

In the past, these ‘pay-per-click’ – or PPC – adverts have been restricted to companies with a larger marketing budget whilst charities lose out on both exposure and potential subsequent donations. But with this Google Grants campaign, charities are entitled up to $10,000 worth of free AdWords advertising per month that can not only enhance awareness, but also encourage potential volunteers to step forward who are just as valuable as monetary donations.

How Google AdWords work is really very simple. A company (or in this case, a charity) selects certain keywords and phrases their potential audience is likely to search for in Google. Then, when a Google user searches, for example, ‘cancer treatment’, an ad for a relevant charity such as Cancer Research will appear in a prominent position next to the organic search results. This means that the charity only reaches targeted and relevant audiences who are likely to be interested in the organisation.

These keywords and phrases can be changed at any time to reflect both on- going and temporary campaigns running via their charity’s website. Words cannot, however, be used if they do not reflect the charity’s primary focus or links that don’t lead to their own website. Other than that, the charity has free reign to choose and change their most important and useful keywords to attract Google users.

As well as other criteria, Google also offer Grantspro which is basically Google Grants for advanced charities that regularly reach their $10,000 monthly cap. If this figure is consistently reached and the charity abides by a couple of other qualifying terms, their AdWords monthly budget can be extended up to $40,000, sky-rocketing the charity’s online presence and potential donations and volunteer pool.

Applications are constantly being accepted by Google, so get in touch today to see how your charity or not-for-profit organisation could benefit from their Google Grants scheme.

Enhanced by Zemanta

Want to make £60 for doing next to nothing?

International Money Pile in Cash and Coins

Image by epSos.de via Flickr

Sounds a bit too good to be true, doesn’t it? But one of our affiliates did just that in less than 3 weeks last month.

OK, £20 a week isn’t going to set the world alight, but it’s better than nothing, I’m sure you’ll agree!

So what did he do to make this magnificent amount of money?


1) He signed up to our affiliate program, to sell our ebooks

2) He emailed his newsletter list, recommending our last book, the 30 Day Blogging Challenge

3) He updated his Facebook page, recommending our latest ebook, the 30 Day Facebook Challenge

4) He added details of our 299 Steps to Blogging Heaven to his email signature, and posted about it on his blog

5) He let everyone he knows know that 299 Steps to Website Heaven is available for just £3

That’s it! It probably took about 20 minutes all told, and he’ll continue getting affiliate payments every month while his links do all the work and sell for him.

Like I said, it’s not a life changing amount of money, but it’s better than nothing and might pay for a night out once a month – so what are you waiting for? Sign up as an affiliate now and get started!

Enhanced by Zemanta

Get more fans for your Facebook fan page – post 1 of 2 today!

We’re on a bit of a Facebook Fan page mission here at NikkiPilkington.com – it seems that all of a sudden we’re building Fan Pages for clients large and small!

We love to see what others are doing with their Fan Pages, and with this in mind we’ve created the Here’s My Fan Page Fan Page!

Join as a fan, and post details of your fan page so other fans can find it! We’ll spotlight selected pages, post some of the on our other Fan Pages, and generally try to help you out with the gaining of fans.

All we ask in return is that you forward details of this page to your friends and contacts, and encourage them to join!

So please, become a fan, post details of your Fan Page, and help to spread the word!

Here's My Fanpage! on Facebook

And the other Facebook fan page post? Keep checking in or subscribe to the Feedburner feed top right to be alerted to it when it is posted!

List your green / ethical / holistic website at Solar Powered Directory

Thanks to Dan at eco friendly hosting company Light Being Creations for helping us to point our clients to the Solar Powered Directory.

The guiding principle for the Solar Powered Directory is to only list businesses, NGO’s, charities and organisations that show a dedication to making this world a better place through ethical & sustainable business practices, care for the environment and valuing people.

As well as accepting business listings, the directory accepts personal sites and articles, and offers you the chance to create your own META tags in order to help your listings.

It’s new, so we can’t judge just yet, but it’s free and only takes 2 minutes – why not submit your site now?

If you know of any other ‘green’ directories, please let us know in the comments below.

3 things a day can help to promote your website

Eternal clockOne of the things I hear most often when I talk to people about promoting their websites themselves, is that it ‘takes too much time’ and they ‘don’t know where to start’.

Well, while I can see where they’re coming from on the second point, the first one doesn’t ring true with me. It’s not about spending loads of time every day, it’s about doing SOMETHING every day and seeing the effort pile up and bring results. It’s about not giving in because you ‘don’t have the time’ and not putting things off because you’re ‘not sure how’.

Promoting your website can be done by you, it can be done a little every day and it doesn’t need to take up your time.

I’m challenging you right now to do 3 things every day to promote your website. That’s all – 3 little things that take up less than half an hour of your time.

Here are a few ideas to get you started – pick 3 and do them today!

  • Post a blog – it doesn’t have to be 1000 words, just something you think people would be interested in. Make a comment about some news related to your industry, write about a new product or service, announce a new client, offer some tips and help (like this blog!) to help others – it shouldn’t take more than 15 minutes.
  • Schedule some Tweets. Use Hootsuite or similar to schedule a few tweets throughout the day – links to your website, blog or services, but also relevant news, funny things you’ve found, thoughts you’ve had. It should take about 5 minutes and means you have a steady presence on Twitter throughout the day. Don’t forget to still check in and post in real time too though, don’t automate the lot!
  • Add something to your Facebook Fan Page – a link to your site, a video you found on YouTube, a news item, a new discussion, or just ask a question in the status. Another 5 minute job, if that.
  • Add a client testimonial – hopefully you’re always asking clients to say nice things about your work – instead of hoarding the testimonials to post all at once, add one every so often. After all, this also gives you something to talk about on your Facebook and Twitter profiles. Time: 5 minutes!
  • Comment on a blog. Read a blog related to your industry and make a comment – you’ll get a link back to your site, and might even generate some discussion. The more you comment he more you will become known. Make your comments relevant and knowledgeable though, not just ‘Me too’ type posts. Time: 10 minutes for reading and commenting.
  • Post on a business forum. Again, a great way to link back to your site, share knowledge, help people out, get help yourself, and get yourself known. Time: 10 minutes to read and post.
  • Add yourself to a directory. Find a local business directory, or one related to your industry, and add your website. Some directories provide great backlinks, and some have good traffic. Time: 2 minutes.

There you have it, just a few things you can do off the top of my head – and that’s before we’ve started on SEO, landing pages, newsletters and articles!

What 3 things are YOU going to do to promote your website today? Do one right now by commenting below 🙂
Creative Commons License photo credit: Robbert van der Steeg

Would you like to be featured on Business On Twitter?

We’re looking to run another series of interviews with people who are using Twitter for Business purposes. It’s very simple, all you have to do is answer a few questions, in as much detail as you like.

Obviously, the more details you give us, the more likely we are to publish your interview first, but we’re not turning anyone away.

Simply copy and paste the questions here into an email and send to nikkipilk@gmail.com, then follow Nikki on Twitter to be alerted when your interview is published!

You can find more information here.

List of free press release sites

One of the more frequent questions we get asked here at NikkiPilkington.com is ‘Where can we submit our press releases for free?’

Usually we tell people to ‘Google’ for free press release sites, but it always makes us feel a bit mean, so the lovely Leigh has put together a list of free sites for you!

You can download the Free Press Release Sites PDF here

GetClicky – a God among webstats providers

For a long time I used Google Analytics to provide webstats for me and for my clients – and it worked. Great stats, pretty graphs, nice figures – everything I needed.The problem I had was that I couldn’t get real time stats – I had to wait until the next day, by which time in some cases it was too late to react to surges in traffic.

I needed something that showed me what my visitors were doing and where they were coming from NOW, not yesterday!

And then I found GetClicky.

As they say about themselves:

Clicky is a web analyzer that works great with any web site, even Ajax and Flash sites. It was originally targeted towards smaller web sites and blogs because it tracks a high level of detail on every visitor, and these types of sites find this information very interesting.

It’s the high level of detail, combined with the fact that I can see what visitors are doing RIGHT NOW that makes GetClicky the perfect stats tool for me.

So what do you get?

The Dashboard:

The dashboard is an overview of the traffic to your site – telling you how mny visitors you’ve had (and showing you trends in a nifty little graph), how many actions those vistors have taken (eg where have they gone in your site), where your visitors have come from, what search phrases they have used and which pages they have visited.As an overview of your traffic, it’s very useful, but it’s in the nitty gritty that getClicky excels, and that’s what’s more exciting to me.


The Visitors tab gies you a list of all your recent visitors, and tells you where they came to your site from.You’ll know what time they visited, what their IP address is, how many actions they took on your site, and if the referrer was a search engine, what search phrases they used.

This can be filtered in a number of ways and is very useful information.


I love the Actions tab as it shows me what each and every visitor has doen on my sites. I can see that one visitor has come to the site from an article that was Stumbled on Stumbleupon, and has not only read that article, but has clicked on the links in it to go to external sites, returned to my site and read some more articles, and even whether they have clicked on an email link to email me. By the time I receive the email I probably already know who they are and what they’ve been looking at and can tailor my reply accordingly – how cool is THAT?


The content tab shows me which pages of my site are being visited, which are the entrance pages, exit pages, which of my files are being downloaded (in my main site, www.nikkipilkington.com, I have PDF versions of my internet marketing articles – this view tells me how many downloads they get every day) and more.


Like most other traffic stats, this tells me where my visitors are coming from. But unlike most other traffic stats, it also shows me which links a visitor is clicking on to LEAVE my site.

This is great – I know whether links in my articles are being visited, recommendations are being followed, links to other sites I own are being clicked – even down to whether someoneclicks on an email link. I can also track visitors that leave to read something I have recommended and then come back! This to me is vital information and one of my favourite GetClicky features.


The searches tab shows me the latest search phrases I am being fond for on search engines – it’s always interesting to see the searches that bring people to my various sites – intended and unintentional 😉


This is my favourite GetClicky tab of all.

I can see, in REAL TIME, visitors on my site. I can see which pages they are clicking on, which files they are downloading, external links they are following, and more.

It allows me to react to visitors almost instantly – if I can see that lots of people are on Using Twitter for Business part one on my Business on twitter site, I can quickly amend the page to add a link to other more recent articles I may have written, in order to drive traffic there. If I see that lots of people are clicking on an external link to someone else’s blog, I can make sure I let the blog writer know, and investigate any synergy we may have to exploit the large amounts of traffic.

The spy tab has a multitude of uses – but I wanr you, it’s very addictive 😉

All in all I think GetClicky is as close to perfect as a web stats tool can get.


There is a free service, which doesn’t include the Spy tab, and if you sign up now you’ll get a free 21 day trial of the Premium service, which is what I use. It’s only $60 for the year and you can pay monthly – it’s well worth the investment to have your traffic stats NOW instead of tomorrow.

So, why not given it a go? Sign up now at Get Clicky and let me know how you get on!

Bonus Tip – Tagverts

We Recommend:


We’ve already gained a couple of customers because of our no cost tagvert, so that’s good enough for us to recommend it to you 🙂

It’s easy to sign up, costs nothing and although it doesn’t attract millions of visitors, it’s starting to make waves and now is a good time to get in there!

They’re also offering a FOC front page banner. so if you have a banner that you use elsewhere, you may as well take them up on it.


Related Posts Plugin for WordPress, Blogger...
Real Time Analytics Google