Simplify your online marketing efforts in 7 easy steps

SIMPLIFYDespite what the snake oil sellers might tell you, there are no miracle shortcuts in internet marketing. It’s an ongoing conversation requiring commitment, effort and perseverance – but that doesn’t mean it has to be gruelling.

Smart planning can pay off, so here are seven tips to get you started.

1) Set up email alerts

Whatever your business, it’s important to track your brand’s internet mentions so that you can respond promptly to opportunities or criticisms, but running internet searches everyday is time consuming, so this is one job it’s wise to automate.

With Google Alerts you can set up multiple key words or phrases to be monitored. Choose the ‘comprehensive’ and ‘as-it-happens’ options and you will alerted immediately whenever Google indexes a web page containing those terms.

2) Subscribe to follow up comments

Commenting on a blog post or forum thread has numerous benefits – you will usually be allowed to hyperlink your name to your website, and if your comment is insightful, it may raise your profile among peers and potential clients. However, if your comment is responded to, you may need to come back to keep the conversation going.

You can’t revisit every post you comment on indefinitely, so always tick the ‘Notify me of follow up comments via e-mail’ checkbox and know automatically if you need to come back.

3) Recycle your blog posts

Go back through your old blog posts and see if they’re still relevant to your current audience. Bloggers often only promote their new content, but this isn’t giving due credit to your older work.

During your conversations online, look out for opportunities to mention an old post in relation to a current event and consider editing and re-publishing some posts to create a more contemporary version of some old material.

4) Share and re-share your pearls of wisdom

Once you have been blogging, tweeting and commenting for a while, you will have amassed a considerable amount of valuable advice. From time to time, review what you’ve written and extract the best pearls of wisdom into a central reference sheet.

When you have a spare moment, search through forums, message boards or LinkedIn Q&As for questions relating to your core topics. Chances are, you’ll already have ready-made advice on file. A word of caution though, while the core points will be the same, it’s important to make sure every answer is tailored to the questions asked– if you just re-paste your points verbatim, it’s essentially spam!

5) Don’t use all your best material at once

Lots of people take a town-crier approach to internet marketing – they just want to be the first and the loudest to get a new piece of information out. While being among the first to link to – or blog about – a new story can win you attention, it often pays to hold back.

Not all material is time sensitive, so if you’re online for an hour and find a dozen really useful articles on a subject, resist the urge to share one every five minutes. Keep a central record of valuable information and share it intelligently over time. That way, you’ll never be lost for things to say, and you’ll have plenty of inspiration for future blog posts.

6) Schedule your tweets

You can’t be on Twitter 24/7, so scheduling posts can be an effective way to make sure you reach different audiences at different times, and don’t miss out when you’re away from your computer.

Tools like Hootsuite and TweetLater enable you to schedule your Twitter posts, but be warned: repeatedly reposting items with identical wording is spam. As a general rule, vary your wording so that your posts aren’t duplicated verbatim, and limit yourself to three tweets, at least four hours apart for any one link.

7) Take a systematic approach and stick to it

People who struggle with interacting online as part of their marketing toolkit generally fall into two groups: those who lose momentum and forget to log in for days, thereby failing to engage people or retain followers, and those who log on with the intention of doing 30 minutes work, only to find they are still chatting several hours later. Either way, the problem is one of planning and efficiency.

The best way to get internet marketing working for you is to do a little bit each day, with some set targets that you write down and stick to. For example, “In addition to blogging once a week, I will log on to Twitter for an hour each day, comment on three blogs, have a couple of chats and post three links, one of which will link to my own site.”

Yes, there’s still a lot of work involved in internet marketing, but if you employ these time saving measures, it’s entirely possible to see a great return without breaking your back.

Need some help? Try my Social Media Marketing Mentoring taster for just£25!

 

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How else can you help your SEO / Google listings?

It’s easy to forget about search engine listings when the world and his dog are hyping social media marketing to the max, but it’s important that you don’t forget it.

While social media will obviously serve a purpose, a large proportion of people are still using Google and other search engines to find products and services.

How are you doing? Can you be found when people search for your products and services (NOT just your name!) online? Or are your potential clients finding your competitors?

If you think you’ve done all you can on your website, here are a few more ways you can enhance your SEO, followed by a couple of blog posts you might want to read, and of course the by now obligatory offer 🙂

3 Ways to Help your SEO

1) Get a Google Plus account. Like it or not, Google is giving preference to sites that have been ‘plus oned’ in Google+ and the more you take part, the more you can promote your sites and content. Share your site with your G+ contacts and encourage them to ‘plus 1’ you too.

2) Blog. I know, I know, you’re sick of hearing me saying it, but a regularly updated blog gives Google more content and makes your website seem more dynamic – both great for enhancing your SEO.

3) Guest blog or write articles. Incoming links do still count for something, and rather than buying a load of dodgy links and risking getting penalised, guest blogging on popular blogs or submitting articles to popular article sites will help you to get well thought of dofollow links that matter.

There are just 3 ways you can help your SEO with very little effort – have a think about it over the weekend and get started next week!

Of course, none of that is going to help much if you haven’t got your on page / site SEO sorted, so do have a look at our Super Silly Spring SEO Offer to get you on track there.

SEO Blog Posts You Should Read

  • They Know Your Name So What?
    It’s easy to become complacent when your analytics tell you that you’re getting lots of hits from Google and other search engines – but look at those stats a little more. If the only thing you’re being found for is your company name, you’re missing out on a whole load of potential customers who will never find you. And that means they’re going to your competitors.
  • Why Duplicate Content Doesn’t Matter
    This has been a hot topic of debate for some time now, but it became more widely discussed a couple ofyears ago when Google did their ‘Panda’ update. You’ll never get 5 SEO people in the same room to agree on this topic, but I’m of the view that it’s not as important as some people are making it, and this blog post explains why.
  • The one single way your content management system could be ruining your chances in Google
    Content Management Systems are great and allow you a massive degree of control over your website. But if your system isn’t set up properly, it could be ruining your chances of Google positions – read this to find out why and how.
Enjoy reading, and feel free to update me on how you’re doing with SEO (especially if you’re doing my 30 Day SEO Challenge) and of course, do have a look at our Super Silly Spring SEO Offer if you need any help.

Happy SEOing!

Nikki


Get the 30 Day Blogging Challenge for free!

bloggingchallengeLooking to make more of blogging in 2014? Then the 30 Day Blogging Challenge is for you – and for the next few days it’s FREE on Amazon!

Find out:

 

  • How to write headlines that do well in search engines
  • What to blog every day for 30 days
  • How to vary your blogs and increase your audience
  • How to increase comments and interaction on your blog
  • Why adding a picture to your blogs is vital
  • How to make your blogs look better
  • How to track which blogs are doing the best
  • How a call to action can increase take-up by 65%
  • Why guest blogging is vital
  • How to use tags
  • and more!

This vital guide gives you a great grounding in blogging if you’re a newbie, and some great ideas if you’ve been blogging for a while – and it’s FREE on Amazon right now!

What are people saying about the 30 Day Blogging Challenge?

Here are just some of our Amazon reviews:

I signed up for Nikki’s blogging challenge a while back because I was a little frustrated at the lack of movement I was getting in any of my social media efforts, and was aware that I was writing easily, but with little direction.

Her challenges are brilliant – if you’re a person who needs to be nagged then getting one tiny task a day is perfect. They’re like mini-homework-bites – you have only one task to do; you are told exactly what that is, so for example it might say “Today you are going to choose one of your products/services and blog about why it would benefit someone”. She always gives a few examples, some hints, some important things to remember, and is available for help if you get really stuck.

Alternatively, if you actually like to sit down and study, then you can get her Challenges in book format. What is really clever, in particular about her Facebook, Twitter, and most certainly her SEO Challenges, is that they build over time – so whilst you can dip in and out (and I do every time I write a blog post, so I keep it fresh, stay disciplined and don’t fall back into bad habits) you are also building on solid foundations – many tasks build on previous tasks. She also helps not only with content and context, but the technical stuff too – such as how to add Facebook comments to your blog, or to do important search streams in your Twitter account. She also gives you tips on good apps/online resources out there we should be using to help achieve our social media goals.


I’ve been blogging for over 4 years. I have 3 blogs. BUT Nikki’s reputation was such that I checked out her book.
If only I’d had the benefit of her advice when i started.
But even now there are some wonderful nuggets and ideas. She explains things in a very simple to follow way and has inspired me to try out many of her ideas.
Highly recommended!


Nicky Pilkington’s #30Day Challenges are the best available about professional use of social media. The first I did was ’30 Day Blogging Challenge’ which not only got me writing substantially but with purpose for my catering company, MoreSouth. It was not just informative but interactive and social. I furthered my own skills and got to know many other business bloggers.


The 30 Day Blogging Challenge helped me at a time when I was flagging. Constantly worried about content or ideas for fresh blogs, I turned to Nikki’s challenge and found myself inspired. I would seriously recommend this to newbie bloggers or those that have found their established blogs have gone “stale”.
Thanks Nikki.

But don’t take their word for it – go get the book for free now! (And don’t forget to leave your own review!

 

67 SEO Pointers for Blogging Beginners – a free guide

3D Team Leadership Arrow ConceptLots of the questions I get on Twitter and Facebook relate to blogging and SEO, and as I was typing up a quick and dirty guide to SEO Blogging for a client, I mentioned it to someone else and they asked for a copy. Then I mentioned it on Twitter and others asked. So I tidied it up a (little) bit, put it in PDF format and here it is 🙂

It covers:

  • Thinking of what to write
  • What not to blog
  • How much should I write?
  • How do I get people to comment?
  • Should I tweet and facebook my blogs?
  • Blogging for SEO – a quick and dirty guide
  • Making sure Google knows about your blogs

It’s not an advanced guide, it’s not rocket science and hopefully it’s not full of jargon.

I’m offering it free – all I ask is that if you like it, you drop me a line in one of the many places you can find me, and then direct someone else to this page by either Tweeting about it, Facebooking it, mentioning it on Linked in, writing a blog post about it, or shouting on the High Street with a megaphone (special kudos to those of you who do the latter!).

Get it free now by subscribing to our Blogging & SEO Newsletter below:

50 things you could do today to promote your website…

… or 50 Shades of Yay!

If you can manage to put down Mr Grey, and drag your mind back to your business ;) let’s take control of your website.

twitter logo map 09

twitter logo map 09 (Photo credit: The Next Web)

For any small business owner it’s easy to feel shackled to your website, chained to Google, and to tie yourself in knots worrying about how to bring in the traffic.

My 50 Shades of Yay will give you release from all of that frustration, allowing you to fulfill your potential and giving life to your website.

50 Shades of Yay!

50 Shades of Yay is an ebook split into 5 different areas of promotion. This blog post aims to give you a sense of each section, but you’ll need to download the ebook to get the full 50 (don’t worry, it’s free).

Yay! 1 -SEO

1: Check your page titles

Your page titles are the words that appear at the top of the browser window. For example on the front page of my website, mine says ‘Social Media Marketing Support – NikkiPilkington.com – Internet Marketing Expert UK’. Titles are one of the most important aspects of SEO, as they tell Google where to put you. Change yours to describe what you do, not just to say ‘MyCompany.com’. Make each page’s title different. You should be able to do this in your Content Management System.

2: Work on your META descriptions

Although general theory says that the description tag isn’t used in determining where a website is placed in a search engine, it is still an important part of SEO. Your description is the thing that will make people click through to your site – if it’s dull, people won’t click. Again, every page should have a different description tag, and you should be able to do this through your CMS.

Want the other 8 Yays in this section? Download the free ebook now and please share with other people!

Yay! 2 – Blogging

1: Sort out your tags and categories

Tags are like keywords for your blog – you should add 4 or 5 to each blog post. Let’s say you wrote a blog post about children needing sunblock in the summer – your tags could be: children, kids, summer, sun care, skincare.

Categories are there to help you and your readers, so use them. They’re different to tags in that they can be more generic, and relate to areas of interest, topics, rather than specific posts. So, a telemarketing blog may use categories such as these: telemarketing, telesales, appointment setting, business development, lead generation. All related to telemarketing, but in different areas.

Tags and categories help search engines and readers – use them!

2: Write an editorial calendar

If you’re rubbish at blogging, the best thing you can do is put together an editorial calendar. This is a document that plans your blog posts for the next month, 3 months, however long you want. It not only makes you think about what you’re going to write, it gives you a sense of resposibility to then write it :) WordPress has a great plugin called Editorial Calendar  that allows you to look at each month at a glance and enter topic ideas for the future. Or just make your own in Word and stick it above your desk!

Want the other 8 Yays in this section? Download the ebook now and why not mention this blog post in your next blog?

Yay! 3 – Twitter

Image representing Twitter as depicted in Crun...

Image via CrunchBase

1: Ask for the business

We’re so bombarded with people telling us that we shouldn’t use Twitter to sell, and social media is about being social, that we’re scared to put a foot wrong.  I’m not saying those statements are wrong – anyone who has known me for any length of time knows I’m a great believer in the ‘Social’ in social media.  However, most of us are there to build our businesses – we’re not just in it for a laugh. So I’ll be interested to see how many of you take up my next challenge – which is to ask for the business.  Not from your followers, but from people they know.  In the true spirit of networking, ask your followers if there’s anyone they could refer you to:

–       Who do you know who needs xxxx, I’d love an introduction

–       If anyone says they’re struggling with xxxx pass them my way, I may be able to help

–       Do you know someone looking for xxxx, please introduce me to them

No hard sell, no desperate please, just straightforward networking. If you see others posting this kind of thing, think about who you’ve seen or know who has been saying they have that particular problem recently, and introduce them.  I get a lot of my suppliers from Twitter, but I also post Tweets looking for suppliers that get no response – one of those could be one that may bring you business.  So go on, ask for the business – I dare you ;)

2: Track your results

As in anything, it’s nice to see how well you’re doing on Twitter. There are many tools out there to measure Twitter impact, both free and paid. Twittercounter www.Twittercounter.com will track the amount of followers you have, predict how many you’ll have in X days and allow you to see how many Tweets you’re sending a day. Tweetstatswww.Tweetstats.com – this is an amazing free application that will graph your Tweet stats for you.  Tweetreachwww.Tweetreach.com – will tell you how many people your Tweets reached, counting reTweets – well worth playing with.  SocialMentionwww.socialmention.com – allows you to track mentions of your name in various social media and is very addictive! There are many paid Social Media tracking systems out there – of these, in my opinion, Sprout Social is the best – www.sproutsocial.com. Pricing starts at $39 per month.

Want the other 8 Yays in this section? Download the ebook now – then please pay it forward by Tweeting about this post.

Yay 4! – Facebook

1: Update your description

I see many Facebook Business Pages not using their description effectively. The ‘about’ description is the text that will appear when someone shares your page on their profile – use it to fully describe your page so people will know what it’s about. Change it regularly and track what works best.

2: Highlight a post

Once you have written a post on your Facebook page, if you hover next to your name and click the star, this ‘highlights’ the post. What this means is that the post is made double width and thus gets more attention from visitors to your page. I’ve used this to good effect to promote my 30 Day Challenge books, so it’s well worth doing for important posts.

Want the other 8 Yays in this section?  Download the ebook now – please consider posting this to your Facebook wall and share the love 🙂

Yay 5 – Extras

1: Pinterest – rename your boards

When you first start with Pinterest, it’s tempting to give your boards funky and funny names – but that’s going to do you no good in search. Look at your boards and give them names that mean something and are likely to show up in a search. As an example, my board called So True is never going to turn up in a search (which doesn’t matter because it’s only quotations and funnies) but my board named Business Blogging Beginner To Pro, and the one called Facebook for Business, does show up. Don’t just give your boards generic names such as ‘blogging’ and ‘telemarketing’ – think this through as an SEO exercise and use your keyphrases where you can.

2: Forums – change your signature

Often when you sign up to a forum such as UK Business Labs, you’re entitled to use a signature file with links. You set it up, include a bit of HTML to create a signature, and Bob’s yer uncle, your signature is set in stone, to be appended to any post you make. If you’re like most people your signature will stay as it is for months, maybe even years, with no change. But if you regularly change your forum signature you not only create interest within the forum itself, you’ll be developing varied links into your site (which Google loves).

Want the other 8 Yays in this section? Download the ebook now and consider sharing this post on Pinterest, in forums, LinkedIn etc.

Bonus Yay!

1: This post – share it on your networks ;)

Yes, that benefits me, of course. However it also benefits you. Why? Well, for one, your networks will appreciate the share and probably remember you for it, making them more likely to recommend your content in future. Secondly, if you tell me that you’ve shared it, *I’M* more likely to promote your content and share your Tweets etc in future.

So, go ahead, Tweet, Facebook, LinkedIn, Stumble, Digg, Pin, Blog and more – and if you’d like to offer ebook as a free download on your own website please drop me a line on nikkipilk@gmail.com

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Fancy £1000 of free email and direct mail marketing a month – for free?

International Money Pile in Cash and Coins

International Money Pile in Cash and Coins (Photo credit: epSos.de)

Yeah, I know, they say that you get nothing for nothing in this world, and you get what you pay for and all of those other cliches.

But having seen this offer Tweeted by a couple of my friends, I checked it out and it seems that it is legit.

Royal Mail, via Huddlebuy, is offering £1000 of free marketing to 2 lucky people!

The prize consists of:

  • Data lists of 2,000 prospects
  • 1000 E-mailshots
  • 50 Postal Mailshots
  • Up to 40% off Parcel Postage
  • 2hrs of Free Marketing from Huddlebuy (1 time only)

Not just once (apart from the last item) but every month for a year!

If you’re a start up or small business then this could really help out, which is why I’m sharing it with you.

Well, that’s not the only reason, because if you win via my tracked link, *I* get the same too – and I quite like getting things for free 🙂

What’s the catch?

I can’t really find one. OK, Huddlebuy are obviously looking to build up their email list, as it seems that you have to sign up with your email address.

And they’re hoping this will go viral because the more times you share / tweet / email the link they give you to other people, the more entries you get.

But let’s be honest, you can unsubscribe from any email newsletters, and you don’t have to share if you don’t want to, you can have just the one entry.

So really, I don’t see any catch (or I wouldn’t be participating myself)

What do we have to do?

Just visit the promotional page (that’s my tracked link BTW) and submit your email address to be in with a chance – the page will guide you through all the sharing stuff if you want to do that.

Good luck!

More info on Huddlebuy (from their website)

Huddlebuy are the UK’s and Europe’s largest daily deals site for small businesses and entrepreneurs – providing exclusive deals to a rapidly growing community of more than 50,000 businesses.

 

 

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3 Quick Things You Can Do To Promote Your Website Today

If you’re anything like me, Monday is a hectic day, and one when you’re most likely to forget about promoting and marketing yourself, and be head down bum up in client work.

I’ve recently implemented a new kind of organisation plan (I say ‘kind of’ because it’s new and I’m still working it out!) whereby I use my Mondays and Friday to do Blogging work for clients, Tuesdays and Thursdays for SEO work, and Wednesdays to plan, market myself and deal with general ‘stuff. It worked OK last week, so I’m going to give it another go this week. Nothing scientific about it, but if it works, then great!

So, less of me and back to you – if your Monday is as hectic as I imagine it is, but you don’t want to miss out on promoting yourself and your website, here are 3 things you could do today that don’t take up much time.

1) WRITE A BLOG POST

I know, blogging may not be your thing, but trust me it’s a great thing to do for many reasons. I won’t go into them all in this post, but suffice to say you’re helping Google to see that your site is expanding, adding great content (very important since the recent Google updates) and you’re helping your readers to see you as credible and authoratitive. What’s not to like?

Not sure what to blog about? Here are 21 ideas. http://www.nikkipilkington.com/21-things-you-could-blog-about-right-now/

2) SCHEDULE SOME SOCIAL MEDIA POSTS

It’s easy to get tied up and let your Social Media profiles slide when you’re busy, but it’s important to keep up a
regular presence if you want to be the person people turn to when they need your services. Take 10 minutes to schedule some tweets and Facebook posts to go out while you’re getting on with your work. Hootsuite http://www.hootsuite.com and Buffer http://www.bufferapp.com are great for this, allowing you to post links, questions, videos, photos, comments, thoughts and more, then schedule them to be released throughout the day.

3) LOOK INTO PINTEREST

If you’ve heard all about Pinterest and aren’t sure whether it will work for you, it’s worth having a good look – you can
find me at http://www.pinterest.com/nikkipilkington

Pinterest works pretty well for most UK sites, generating traffic, readers for blogs, and indeed leads and sales.

I wrote about Pinterest for a client here: http://www.marketingbyweb.co.uk/pinterest-whats-that-all-about-then

If you think Pinterest is all about work at home moms posting pictures of lasagne and cleaning tips, that article is well worth a read, because in the UK it’s not.

If you want to give Pinterest a go, then it’s also well worth checking out this great offer from Leighquantrill.com http://www.leighquantrill.com/pinterest-account-setup/

As some of you know, Leigh is my eldest daughter, and has been working as a Virtual Assistant for some time now, doing great work for her clients. I’m very proud of her, and loving seeing the enthusiasm she has for social media and helping her clients. So I make no apologies for promoting her offer, instead of one of mine 😉

Whatever you decide to do today, have a great Monday – why not drop me a Facebook message http://www.facebook.com/internetmarketingbynikki to let me know what you’ve done to promote yourself today?

Happy Marketing!

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Bloggers, have you established your route to fame?

So you’ve written your blog post, checked and rechecked it, proof read it, thought hard about the links you should include, sourced some great pictures and finally you’re happy enough to hit the ‘post’ button and your nice shiny new blog post is there for the world to see.

And the visitors will just magically appear, right?

Unfortunately not. In order to get visitors to your blog post, you’re going to need to tell people about it. Without promotion, the only people who will see your post are those subscribed to your blog, or who happen to drop in on the offchance you’ve published a new post. Oh, and your mum 😉

So, here’s a step by step guide to how *I* promote a blog post once it’s live. I’m not saying it’s the exact way everyone does it, or it’s the way you should do it – it’s what I do and it works for me – your mileage may vary.

For a free downloadable PDF of these steps, in mindmap format, click here: Promoting your blog post

How to promote a nice shiny new blog post

I’m presuming you have accounts with all of the sites I’m going to talk about – if not, the links are in the text.

Twitter

The first place I tend to start is Twitter. (You can follow me @nikkipilkington)

  • Post immediately – as soon as my blog post is finished, I post to Twitter immediately, usually via Buffer, which I have as a bookmarklet on my browser, so it’s easy. If for some mad reason I’ve written the post at a stupid time, then I’ll schedule it in Buffer to run at a more decent time to most normal human beings!
  • Schedule for later – using Hootsuite, I’ll schedule the post for maybe 12 hours later. This gives me more exposure and means that I reach more of my followers. Despite having 15,000 followers on Twitter, they’re not all going to see my Tweet, so posting twice in a day allows me to reach different time ones, and more people.
  • DMs to Influencers – if there are people I think would benefit from the post, and would happily retweet it to their followers, I DM them and ask them for some ‘retweet love’ – always offering to reciprocate of course. This way my post reaches people that don’t follow me. I keep this to 3 people per post, and of course not the same people for every post, or they’d get fed up with me asking!

Facebook 

I then move to Facebook where I have a personal profile, a Business Page and a Group. I am also a member of various other groups, some about business, some for more fun things.
  • Post to my personal profile – a lot of my friends on Facebook are business people too, and as my posts are usually business focused, I’m happy to post to my profile. You may feel differently, but even if you don’t post EVERY blog post to your profile, the odd one here and there can remind your friends what it is you do.
  • Post to my Business Page – I post to my business page, usually by hand. On occasion I’ll use Hootsuite to schedule the post, but as Facebook ‘bunches up’ posts from an app, I try and make the time to post it directly.
  • Post to my Group – if the post is relevant to the groups I run then I’ll post it in there too – usually if you run a group there’s an element of loyalty there and everyone supports each other, so I encourage members o my groups to tell me about their blog posts too so I can ‘give them some love’.
  • Other Groups – if the post is relevant I’ll post it in other groups I am a member of. I don’t do this or every post, or they’d get pretty fed up with me, but a couple of times a month doesn’t hurt. I do, however, make sure that I also contribute to these groups in other ways, either by taking part in discussions ro sharing other people’s content – the group isn’t just there for me to broadcast my own blog posts.
For a free downloadable PDF of these steps, in mindmap format, click here: Promoting your blog post

LinkedIn 

I have to admit, I’m not a huge user of LinkedIn, so I don’t do the following things with every blog post, but if you are, you should.
  • Update your status – It’s suprising how many visits a blog post can get from LinkedIn status updates, so well worth doing this if you do nothing else. Either use a plugin on your blog that allows you to do this by clicking a button, or go direct and post.
  • LinkedIn Answers – LinkedIn has a section where people can ask questions o the network. Have a browse through – is your blog post relevant to any of the questions in your area of expertise? If so, there’s nothing wrong with jumping in, giving some advice and then saying ‘I’ve just written a blog post about thi’ with a link. Again, don’t overdo it, or you’ll be accused of spamming, but it’s an effective way to drive relevant traffic to your site.
  • LinkedIn Groups – again, look at the groups you’re a part of – is your blog post relevant to that audience? If so, then reference it in there. Just make sure you’re an active member of the group, not just posting links to your blogs, and of course be sure to reciprocate if you can when others ask for link love.

Email 

  • Newsletter – if I think the blog post is good enough to be featured in my newsletter, then I log in to Aweber, where I keep my newsletter templates and drafts, and add it to the latest draft. That way, once my newsletter is ready to go, the link is already there. As this could be a week or so after the original post, it’s a great way of getting extra traffic and reaching people who hadn’t seen it the first time.
  • Mailing Lists – I have a number of mailing lists for different subjects – if the blog post could be of interest to them then I will occasionally send it out to them via Aweber. I don’t do this for every post though so use it sparingly!
  • Email Influencers – in the same way as I asked a few people to promote the post via Twitter, I will email a couple of people with a link to the post, explaining why I think it would be of interest to them and saying that if they found it useful I’d appreciate any links they could give me. Again, not the same people every time, and I do think this through quite a lot, only asking people I have a relationship with already
For a free downloadable PDF of these steps, in mindmap format, click here: Promoting your blog post

Forums 

 

You may be a member of different forums to me, but if I think a blog post merits it then I will post an extract and a link in various forums, depending on their rules. Be sure to check the rules before you do this, as I’d hate you to get into trouble!

 

My Blog

 

As a lot of my old blog posts are listed in Google, or linked to from elsewhere and get lots of traffic, I tend to go through a few and where it matters, add a link to the new blog post. You’ll be surprised how many of your old blog posts are related to what you’ve just written.

 

Other Blogs 

 

The great thing about posting comments on other people’s blogs is that you’re allowed to get a link to your site. So I’ll find 3 or 4 relevant blogs and comment on them. When I say comment, I don’t mean ‘great post John, I agree’ type comments – add to the conversation, state an opinion, agree or disagree, but make sure your comment is worthy of posting. In the space where it gives you the option to post your website link, post your latest blog link instead.

 

Even better, find blogs that use the CommentLuv plugin – this is a plugin that automatically shows the last blog you posted – Birds on the Blog uses this, for example, so your comment will automatically promote your latest blog post. You can find other blogs that use CommentLuv by searching Google.

 Amplify 

 

Using a browser plugin, I can ‘clip’ parts of the post and send to my Amplify account. This allows me to reach a different sector of people, as a lot of the people who follow me on Amplify don’t follow me in other places.

 

Posterous 

 

Again with a browser plugin, I post parts of the post to Posterous. I’ve only really started doing this recently, but it is proving a good traffic generator.

 

For a free downloadable PDF of these steps, in mindmap format, click here: Promoting your blog post

Social Bookmarking 

 

  • StumbleUpon via yet another plugin I can post my blogs to Stumbleupon, which can be a great source of traffic. While I am posting my own content there, I’ll have a ‘stumble’ around and click thumbs up on a few other things, and perhaps submit some content from the 30 Day Bloggers, or friends who have promoted my posts in the past.
  • Delicious – Another social bookmarking tool, although probably not as good a traffic generator as StumbleUpon, if I have the time I submit here too.
  • Other social bookmarking sites – depending on the content of  a blog, I’ll post it to various other bookmarking sites such as Reddit, Sphinn, Digg etc.

Google + 

 

Last but not least, Google+. I’m still pretty wary of using Google+ for out and out business stuff, so I don’t post every blog there, but I am looking forward to when they have business profiles on there! You can follow me on Google+ at http://gplus.to/nikkipilkington
  • My Circles – I first of all post to any circles I have that are relevant. This is usually my business circle and my 30 Day Challenges circles. Not much point posting to my family or schoolfriends circles as they’re not interested!
  • Public timeline – Then I’ll post to the public timeline, if the post deserves a wider audience.
So there you have it – a rather long guide to promoting a blog post. As I’ve said before, it’s not a rulebook, but this is how I do things. Sometimes these things can span a week, sometimes I’ll do them in one day. Test and see what works best for you.

 

It looks like a lot doesn’t it? So to make it easier for you I’ve produced this free PDF which features a mindmap of all these steps – save it, print it out, stick it on your wall and follow it to promote your own blog posts. Don’t forget to let me know how you get on!

 

PS: Don’t forget to take a look at the 30 Day Blogging Challenge
PPS Also check out @saraharrow’s blog post on getting more eyeballs to your blog post – some great ideas in there too!
(With thanks to Lisa Attias for the ‘route to fame’ idea)
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Like this post? Don’t forget to check out the 30 Day Blogging Challenge, and kickstart your blogging in just 30 days!

Free marketing ebook – 99 Tools to help you get business from Social Media

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We’re loving the freebies that Hubspot are giving away these days, and this one’s a corker!

99 Tools to help you get business from Social Media requires that you sign up to a mailing list to get it, but it’s more than worth it.

In it you’ll find:

  • Tools to manage your Twitter account
  • Tools to manage your Facebook account
  • Blog and website management tools
  • Content creation tools
  • Tools for tracking and analysis
  • and more!

It’s most definitely worth a download so pop on over and get it (PDF) now!

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Is that Google+ invitation all it seems?

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We know, lots of people are champing at the bit to get into Google+, with invitations being begged for, offered and traded – we even heard that some were put up on eBay!

But beware of what you’re receiving when you get the coveted invite – it may not be all it seems.

Spammers and hackers are making the most of the Google+ furore by sending out fake Google+ invitations that encourage you to click on a link. At best you’ll end up on some dodgy Viagra site, at worst you could be installing a Trojan virus.

Our tips for you?

  • Only open invitations from people who have told you they’re sending them to you
  • Hover over any link to find out where it goes before clicking on it
  • Don’t get sucked into the Google+ hype 🙂

With invitations being at a premium, these type of emails will be circulating for quite a while, so please be careful and spread the word by tweeting or Facebooking this post or one of the ones below:

 

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