Why Small Business Should Start Taking Blogging More Seriously

 

mappa_blog

mappa_blog (Photo credit: francescopozzi)

Do you blog?

Back in 2010, I talked about why small businesses should blog more, and since then I believe it’s become even more important.

If you started blogging in 2010, the chances are that you were pretty early on in your industry (unless you’re in SEO or Social Media) and so you should be reaping the rewards right now, getting more visitors, more comments and more sales than your competitors who came to blogging later (or maybe still don’t blog!)

If you’ve still not got around to starting a blog though, all is not lost. Make 2013 the year that you really start to explore how blogging can work for you and your business.

Why?

Businesses that blog get:

  • More pages in search engines = more chances for potential customers to find you
  • More traffic = more chances for you to prove to your potential customers that you are credible and here to stay
  • More comments = more chances for you to interact with your potential customers
  • More credibility = more of a chance that potential customers will come to you rather than your competitors

What’s not to like?

Setting up and customising a blog isn’t difficult, and you could be up and running within a couple of days.

Writing isn’t as hard as it sounds, there are plenty of articles out there to help, and of course you could ask me about my Blog Mentoring Package.

So here are 5 blog posts you should read if you’re looking to kick start your blogging in 2013:

  • 5 Reasons Your WordPress Blog Should Be Self Hosted
    While it’s not a bad thing to start with a freebie blog, if you want to be taken seriously you really need to look at self hosting, and this blog post tells you why. Need help with self hosting WordPress? Drop me a line to nikkipilk@gmail.com
     
  • 21 Things You Could Blog About Right Now
    Often people put off blogging because they think they won’t have anything to say; this blog post talks you through 21 different things you could blog. Even if you post one a day that’s 3 weeks worth of blogging! No excuses now!
     
  • 67 SEO Tips for Blogging Newbies
    This title is a bit of a misnomer to be honest; even if you’ve been blogging for a while, this handy guide will more than likely tell you somehing you didn’t know about how your blog can help you to be found in search engines with very little effort.

  • Tips for Landing a Guest Post Every Time
    Guest blogging is one of the best traffic generators you’ll find, and if you’re not doing it yet, you should be! This post talks you through how to become the perfect guest poster and have people lining up to feature your posts.

  • Bloggers Have You Established Your Route to Fame?
    Once you have written a blog, how do you go about promoting it? If you feel as if you’re talking to yourself at times, this post will walk you through how I promote a blog post – it may help you to promote yours.

So, blogging; it’s not as hard as it may seem, but trust me, you will reap the rewards.

 
If you’re already blogging and think you’re making the most of your blog, check out our 30 Day Blogging Challenge ebook, as a kick up the bum and a good solid workout for your blog and you.
 
I’d love to know more about your blogs – post a comment below with your blog address so I can have a look!
Enhanced by Zemanta

50 things you could do today to promote your website…

… or 50 Shades of Yay!

If you can manage to put down Mr Grey, and drag your mind back to your business ;) let’s take control of your website.

twitter logo map 09

twitter logo map 09 (Photo credit: The Next Web)

For any small business owner it’s easy to feel shackled to your website, chained to Google, and to tie yourself in knots worrying about how to bring in the traffic.

My 50 Shades of Yay will give you release from all of that frustration, allowing you to fulfill your potential and giving life to your website.

50 Shades of Yay!

50 Shades of Yay is an ebook split into 5 different areas of promotion. This blog post aims to give you a sense of each section, but you’ll need to download the ebook to get the full 50 (don’t worry, it’s free).

Yay! 1 -SEO

1: Check your page titles

Your page titles are the words that appear at the top of the browser window. For example on the front page of my website, mine says ‘Social Media Marketing Support – NikkiPilkington.com – Internet Marketing Expert UK’. Titles are one of the most important aspects of SEO, as they tell Google where to put you. Change yours to describe what you do, not just to say ‘MyCompany.com’. Make each page’s title different. You should be able to do this in your Content Management System.

2: Work on your META descriptions

Although general theory says that the description tag isn’t used in determining where a website is placed in a search engine, it is still an important part of SEO. Your description is the thing that will make people click through to your site – if it’s dull, people won’t click. Again, every page should have a different description tag, and you should be able to do this through your CMS.

Want the other 8 Yays in this section? Download the free ebook now and please share with other people!

Yay! 2 – Blogging

1: Sort out your tags and categories

Tags are like keywords for your blog – you should add 4 or 5 to each blog post. Let’s say you wrote a blog post about children needing sunblock in the summer – your tags could be: children, kids, summer, sun care, skincare.

Categories are there to help you and your readers, so use them. They’re different to tags in that they can be more generic, and relate to areas of interest, topics, rather than specific posts. So, a telemarketing blog may use categories such as these: telemarketing, telesales, appointment setting, business development, lead generation. All related to telemarketing, but in different areas.

Tags and categories help search engines and readers – use them!

2: Write an editorial calendar

If you’re rubbish at blogging, the best thing you can do is put together an editorial calendar. This is a document that plans your blog posts for the next month, 3 months, however long you want. It not only makes you think about what you’re going to write, it gives you a sense of resposibility to then write it :) WordPress has a great plugin called Editorial Calendar  that allows you to look at each month at a glance and enter topic ideas for the future. Or just make your own in Word and stick it above your desk!

Want the other 8 Yays in this section? Download the ebook now and why not mention this blog post in your next blog?

Yay! 3 – Twitter

Image representing Twitter as depicted in Crun...

Image via CrunchBase

1: Ask for the business

We’re so bombarded with people telling us that we shouldn’t use Twitter to sell, and social media is about being social, that we’re scared to put a foot wrong.  I’m not saying those statements are wrong – anyone who has known me for any length of time knows I’m a great believer in the ‘Social’ in social media.  However, most of us are there to build our businesses – we’re not just in it for a laugh. So I’ll be interested to see how many of you take up my next challenge – which is to ask for the business.  Not from your followers, but from people they know.  In the true spirit of networking, ask your followers if there’s anyone they could refer you to:

-       Who do you know who needs xxxx, I’d love an introduction

-       If anyone says they’re struggling with xxxx pass them my way, I may be able to help

-       Do you know someone looking for xxxx, please introduce me to them

No hard sell, no desperate please, just straightforward networking. If you see others posting this kind of thing, think about who you’ve seen or know who has been saying they have that particular problem recently, and introduce them.  I get a lot of my suppliers from Twitter, but I also post Tweets looking for suppliers that get no response – one of those could be one that may bring you business.  So go on, ask for the business – I dare you ;)

2: Track your results

As in anything, it’s nice to see how well you’re doing on Twitter. There are many tools out there to measure Twitter impact, both free and paid. Twittercounter www.Twittercounter.com will track the amount of followers you have, predict how many you’ll have in X days and allow you to see how many Tweets you’re sending a day. Tweetstatswww.Tweetstats.com – this is an amazing free application that will graph your Tweet stats for you.  Tweetreachwww.Tweetreach.com – will tell you how many people your Tweets reached, counting reTweets – well worth playing with.  SocialMentionwww.socialmention.com – allows you to track mentions of your name in various social media and is very addictive! There are many paid Social Media tracking systems out there – of these, in my opinion, Sprout Social is the best – www.sproutsocial.com. Pricing starts at $39 per month.

Want the other 8 Yays in this section? Download the ebook now – then please pay it forward by Tweeting about this post.

Yay 4! – Facebook

1: Update your description

I see many Facebook Business Pages not using their description effectively. The ‘about’ description is the text that will appear when someone shares your page on their profile – use it to fully describe your page so people will know what it’s about. Change it regularly and track what works best.

2: Highlight a post

Once you have written a post on your Facebook page, if you hover next to your name and click the star, this ‘highlights’ the post. What this means is that the post is made double width and thus gets more attention from visitors to your page. I’ve used this to good effect to promote my 30 Day Challenge books, so it’s well worth doing for important posts.

Want the other 8 Yays in this section?  Download the ebook now – please consider posting this to your Facebook wall and share the love :)

Yay 5 – Extras

1: Pinterest – rename your boards

When you first start with Pinterest, it’s tempting to give your boards funky and funny names – but that’s going to do you no good in search. Look at your boards and give them names that mean something and are likely to show up in a search. As an example, my board called So True is never going to turn up in a search (which doesn’t matter because it’s only quotations and funnies) but my board named Business Blogging Beginner To Pro, and the one called Facebook for Business, does show up. Don’t just give your boards generic names such as ‘blogging’ and ‘telemarketing’ – think this through as an SEO exercise and use your keyphrases where you can.

2: Forums – change your signature

Often when you sign up to a forum such as UK Business Labs, you’re entitled to use a signature file with links. You set it up, include a bit of HTML to create a signature, and Bob’s yer uncle, your signature is set in stone, to be appended to any post you make. If you’re like most people your signature will stay as it is for months, maybe even years, with no change. But if you regularly change your forum signature you not only create interest within the forum itself, you’ll be developing varied links into your site (which Google loves).

Want the other 8 Yays in this section? Download the ebook now and consider sharing this post on Pinterest, in forums, LinkedIn etc.

Bonus Yay!

1: This post – share it on your networks ;)

Yes, that benefits me, of course. However it also benefits you. Why? Well, for one, your networks will appreciate the share and probably remember you for it, making them more likely to recommend your content in future. Secondly, if you tell me that you’ve shared it, *I’M* more likely to promote your content and share your Tweets etc in future.

So, go ahead, Tweet, Facebook, LinkedIn, Stumble, Digg, Pin, Blog and more – and if you’d like to offer ebook as a free download on your own website please drop me a line on nikkipilk@gmail.com

Enhanced by Zemanta

Need Social Media, Marketing, Writing or Sales help in 2013?

You’ve been asking us for a while to bundle some of our ebooks together, and what better time to do that than at the beginning of a new year?

Whether you’re looking to up your Social Media Marketing, finally getting around to writing that ebook, or are looking to kickstart your Marketing and Sales in 2013, we’ve got a Bonanza Bundle for you!

Bonanza Bundle #1 – Social Media Marketing ebook Package

6 of our best selling ebooks – from Twitter to Facebook, Linkedin to Google+, with Blogging and SEO thrown in – if you’re wanting to know more about promoting your website, this bundle is for you.

Find out more here.

Bonanza Bundle #2 – Sales & Marketing ebooks Package

From finding the customers to closing the sale and everything in between. Find out where your customers hang out, how to lead them through the sale, when to start talking about price and more with this great bundle.

Find out more here.

Bonanza Bundle #3 – Writing & Ebook ebook package

Maybe 2013 is the year you want to see your name on the front cover of a book? If publishing a book or ebook is your dream, this bundle is definitely for you – from sourcing ideas, finding out what will sell, planning and writing the book, through to promoting and marketing your tome, everything you need is here.

Find out more here.

Whichever of our great bundles you decide upon, you’ll definitely get off to a great start in 2013.

At the great price of just £5 per bundle, why not get all 3?

Happy reading!

Enhanced by Zemanta

Keeping in Touch with Customers Over the Holidays – Automating Blog & Social Media Posts

A guest post by Gina Smith

You have big plans to take some time off during the holiday season. One problem – you don’t want to lose the momentum of your blog and Social Media posts you’ve worked so hard throughout the year to build. No worries – you can still wake up Christmas morning without having to worry about posting to your blog or social accounts. Below are some helpful tips to consider:

Automate Blog Posts
First, if you aren’t already doing so, set your blog to replicate across your social networks. Each blog provider is a little different, so consult the help section or ask your webmaster how to integrate with your Social Media sites. While you are looking into this, check the steps of how to automate your blog posts. Most blogs, including WordPress and Blogger, include this capability. Once you integrate and automate, you can set up content to post automatically throughout the holidays.

Establish a Calendar
Pre-plan what and when you want to post. If you will be on vacation, consider posts which are less likely to generate comments you will need to immediately address. Also, perhaps think about including posts which are less “business” related. Do you have a favorite recipe to share? Or, how about a list of last minute gift ideas. And, of course, don’t forget a fun greeting Christmas morning and a Happy New Year at midnight on January 1st.

Become Familiar with Facebook Scheduling
Did you know Facebook offers a scheduling feature right in the application itself? Here’s how to use it. First, write your post and attach any tags, photos, videos, etc. Next, look to lower left corner of your post. You will see a clock symbol. Click this to set the year, month, day and time. You can schedule posts up to 6 months in advance, and even backdate posts in your timeline.

Explore Third-Party Providers
There are a number of third party providers which you can use to automate your Social Media posts. One of the most popular is HootSuite, which is used by a number of larger corporations. There are both free and paid versions. Both allow you to manage and automate posts for a number of Social Media sites, including Facebook, Twitter, LinkedIn, Foursquare, Google+ Pages, and even WordPress, among others. The paid version includes analytics, additional social profiles, and other neat features. Buffer and TweetDeck are also popular third part providers to consider. Always be sure to thoroughly research the options, features, terms and conditions, etc., of any third party provider and choose one which best fits the needs of your business.

So, no need to fret about your blog and Social Media posts over the holidays. With a little pre-planning, you can easily sustain momentum with your customers all the way into the new year!

Gina Smith writes freelance articles for magazines, online outlets and publications on behalf of a number of companies, including Global Response. Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries.

What Pop Songs Can Teach You about Viral Blog Content

Guest post contributed by Peter Nevis, on behalf of Orange Line SEO.

Music guitar

You may wonder what pop tunes could possibly have in common with blog content. But, if you think about it, because both are creative representations of the emotions and/or ideas of the artist, it’s not really that difficult to see how some of the same basic popularity principles could apply to both.

Here are four characteristics of pop music hits that can help your blog posts go viral:

Hit pop songs are …

Trendy and Current

Pop music is trendy music that reflects the current culture. Rather than being progressive, it speaks to “today” and often puts a modern spin on timeless and lasting themes that help listeners relate to its message. The message isn’t always deep or profound and is, in fact, often pretty light or mundane. But, it does speak to the culture of its day in a language the culture understands, which helps it catch hold of its audience and spread like wildfire.

You, too, can use these elements to encourage the sharing of your blog content. You can be trendy by sharing the latest news and happenings in your field using language your audience understands. You can make your content more immediate by putting a modern spin on an age-old message. Or, you can create a buzz by presenting a tried-and-true topic in a brand new way. By writing on timeless topics–even if they’re dressed in modern garb–you create evergreen content that people can share again and again.

Catchy, Memorable, and Compelling

The pop songs that become most popular have catchy tunes and compelling, easy-to-remember lyrics that people walk around humming or singing as they go about their daily lives. They don’t plan to respond this way; it just happens because the song contains elements that elicit this response. How can people resist buying and listening to music that affects them this way? The answer is, “They can’t.”

To use this concept on your blog, be sure your content is memorable, compelling, and presented in a way that’s easy to grasp, assimilate, and recall. That might involve organizing your ideas, presenting your content in bite-sized but thought-provoking chunks, using subheadings, and expressing your ideas as simply as possible so they don’t strain the reader’s mind. If your points are clear, compelling, and simple, people will share your content.

Emotionally Engaging

Pop tunes that become hits always elicit some kind of emotion in the listener. Whether that emotion is happiness, amusement, or even nostalgia, the emotional content of the lyrics and music carry the listener along on a wave of euphoria, making that critical emotional connection that makes the person want to hear the tune again and again and pass along their fabulous find to all their friends.

In much the same way, emotionally engaging blog content captures your readers’ imaginations and creates feelings of connection that help those readers relate to the content and make them much more likely to share your posts with their networks.

Technologically Driven

Pop music has always placed a strong emphasis on technology, as opposed to musicianship, and on recording, as opposed to live performance. While that emphasis hasn’t necessarily precluded good musicianship, the focus has always been on the technological aspects of the pop song. Basically, pop music is dance music, and much dance music tends to be heavy on the technological gimmicks and gadgetry. Pop music audiences respond well to gimmicks and effects that make the music feel and sound more immediate and more exciting.

How does this apply to your blog? Like pop music, blogging depends totally on technology as its delivery system. And while blogging technology may not equate directly to gadgetry or gimmicks, when bloggers make the most of technology by posting multimedia content and promoting their content via the multitude of available digital channels, they can help that content go viral in much the same way that the most legendary pop artists have used technology to create number-one hit tunes.

Try these four pop-artist tricks when you write your next blog post, and watch your content spread across the Web like an infectious pop tune fills the airwaves!

Author Bio:

Guest post contributed by Peter Nevis, on behalf of Orange Line SEO. Peter contributes to various websites, he’s a marketing expert and enjoys writing articles about SEO & online marketing strategies.

Enhanced by Zemanta

So you’ve written a blog post, now what? [infographic]

Another great infographic from Unbounce with a fab checklist on what to do once you’ve published your blog post. Do you do all these things?

 

How CRM Can Take Your Blog to the Next Level

So you’ve got a great blog. Your readership is growing steadily, and you’re fantasizing about quitting your day job. There’s just one problem: your blog isn’t making any money.

Barring a freak hit on YouTube or a tidal wave of upvotes on Reddit, that’s not going to change unless you start treating your blog like a business. That means getting creative in finding ways to monetize, grow and manage your site.

Here’s how you can do just that.

Find a niche product or service.

Hands down, the best, most efficient way to make money from your blog is to find a niche no one else is filling and connect it to a service or product. If you blog about cooking, write a cookbook or film instructional videos to be posted and sold through stores like Amazon or through a paywall on your own site. If you write about bicycle culture, become a distributor for your favorite products or sell advertisements to companies that reach out to you directly.

While affiliate marketing and advertising are not always as lucrative as selling your own product or service, it’s a start and can offer up steady income if done well. The bottom line is find your niche, define your USP, and monetize it well.

Use CRM.

When you’ve got a small blog, organizing in your own haphazard way is fine. You can store one contact’s info over here, and star another conversation over there. But if you really want to take your blog to the next level, you need some form of Customer Relationship Management (CRM). Huge businesses use expensive CRM tools or use application development solutions to make their own, which helps businesses improve their interactions with potential and current customers.

As an up-and-coming small business, you probably won’t be able to utilize these types of tools. However, you should adopt CRM as a philosophy because it enables better tracking and management of important data, allowing you to grow your blog and manage relationships with readers.

How so? CRM can help you:
1. Manage and track email campaigns. Whether you’re announcing your new services to the world, offering a one-time special, trying to land your first sale, connecting with other bloggers about doing guest posts or responding personally to a complaint, you need a good CRM to help centralize all of your contact info, give you high quality information about response times, and help you close those deals.
2. Connect on social media. As a blogger, you’re probably on a number of social media sites. CRM dashboards centralize your contacts across various sites so you can be sure to follow-up with your most valuable customers.
3. Track and integrate customer data. Once you do start making sales, you’ll want to make sure your customers are happy. You’ll also want to know how to reach them for billing. CRMs make that information easy to track and access.
4. Evaluate campaigns. Once you’ve got all of that data, what do you do? CRMs process data into useful reports you can use to evaluate your efforts and make changes for the future.
5. Go Mobile. Last but not least, the best CRMs come with mobile capabilities, meaning you’ll be able to access all of these capabilities wherever you are.

You’re actually already one step ahead.

Before you get too intimidated, know that just about every business these days is using a blog as a form of customer relationship management. They want their customer’s to feel they care about them, and to look like they’re a part of the modern age. Well, you’ve already got that covered. You have an intuitive sense of what your “customers” (readers) are interested in and how to respond to their voices.

You need CRM not to master the art of customer interaction, but to outsource the nitty gritty tasks to a management system so you can focus on what got you “customers” in the first place: blogging like the blog star you are.

Adria Saracino is a marketer and blogger. When not consulting businesses on strategy (yes, even their blogging strategy), you can find her writing about style on her personal fashion blog, The Emerald Closet.

5 Ways to Avoid Blogging Confusion

Further Confusion

Further Confusion (Photo credit: Wikipedia)

If you want your online business to thrive, you need to stay in touch with the times. Whether you’ve been blogging for years or just got started yesterday, it isn’t easy to know the best practices for SEO and online marketing right off the bat. They also constantly change, meaning that something that was popular years ago might not work so well now.

Terrible ’90s internet graphics aside, another example of this is the idea of writing about anything you like on your personal website. People might create blogs to write about a variety of interests or promote anything they wanted, but there generally wasn’t much thought given to having separate sites or sections for different posts.

Before WordPress and other content management systems made this easy, it was hard to change your sit structure if you realized you were confusing your readers. Now, however, you have no excuses! Here are five simple ways you can avoid confusing your blog readers.

1. Summarize and “lead them in”

Rather than having all your content visible on one page, make sure it only displays summaries of each post with links for readers to click through and see the rest of it. This helps them skim past what they find boring, and when they get interested in something you have to say, it draws them further into your site.

2. Use categories properly

You really can’t go wrong with categories! They allow you to group together related topics so your readers can easily see what general themes you cover, and look for more tips on things they’re interested in while avoiding topics they don’t want to read about. Using categories means your reader won’t be confused by seeing posts about different topics next to each other.

3. Specialize to appeal to your audience

Figure out who your target audience is, and what they’re likely to want to see. If you’re writing about internet marketing, don’t suddenly publish posts on cooking or gadgets. Instead, make sure your blog is designed to attract readers who are interested in internet marketing, and then “funnel” them into the categories they’re interested in – PPC ads, website design, etc.

4. Remember to diversify sometimes

At the same time, don’t let your blog grow stale by writing about the exact same thing all the time. An internet marketer may still want to read about topics like hiring freelancers, taxes, or hardware to make life easier. Just make sure everything is organized into categories (for example, income strategies, product reviews, marketing advice, and so on).

5. Keep it specific

When you’re trying to attract people who want to buy your book on pet care, don’t let your post ramble through stories of pets you’ve once owned unless it’s relevant to the point. Each post should contain valuable information with a point, not a long paragraph with no white space and seemingly no point. Periodically re-evaluate your writing to make sure it still makes sense and you aren’t confusing your reader through content rather than structure; incidentally, this also benefits you SEO-wise.

By following these practices when you structure your blogging topics, you can make sure your audience is on board and hanging onto every word you have to say. This allows you to better serve their needs, and gives you a better chance of succeeding with your online business!

Author Bio:

Guest post contributed by Charles Dearing, for Hostgator Review – a review site and webmaster tool that enables you to discover which web hosting company any site is hosted with.

Enhanced by Zemanta

What happens when I don’t take my own advice…

Sad face

Sad face (Photo credit: Wikipedia)

So, a hectic, crazy, mad few days have ensued. It was my own fault for thinking
a house move 5 minutes down the road could go well, really. I’ve moved house
enough times in my life to know that nothing ever goes completely smoothly!

First it was no internet in the old house (that we were still living in) and
then it was no internet in the new house (that we moved into over the weekend)
and a complete lack of 3G coverage that rendered dongles and Mifi completely
useless.

I can’t forward the phones to my mobile as ’I don’t have that service
activated’ and I can’t activate it as ’the line is in the middle of being
moved’.

And to top it all, the fact that I’ve ignored my own advice means that my own
business blog has been sorely ignored.

What advice? The advice to plan ahead, always have a few posts in hand, make
sure you have guest posts ready to fill gaps and if all else fails, rely on
infographics - that’s what advice!

Concentrating too much on keeping up with client work and organising the move,
I did the one thing I tell you all not to do - I let my blog go for over a
week. Not good, if you’re me.

Why am I telling you this? Surely I should be announcing that my fab
organisational skills meant my business ran smoothly while I was moving and
leave you all marvelling at my fantastic multi tasking? Well, I could, but
that’s not my style.

I believe in being honest with you - social media and keeping up the marketing
is hard, especially when life gets in the way.

I’m lucky; the enquiries are still coming in. I’ve kept most clients updated
via my phone on Twitter and Facebook. Most have been extremely good about it
and understand how hard I’m working this week to catch up. Others think I
should practice what I preach and be perfect :) If only that were so!

But it’s made me realise more than ever how easy it is to let things slide -
when the gas man is condemning your boiler and you’re wondering how you’re
going to feed your 2 year old, somehow writing a blog doesn’t seem so
important.

Talking to some of my clients this week, they’ve reminded me that the Summer is
here (allegedly) and that the season of holidays and days off is almost upon
us. Kids will be breaking up for the holidays and things other than marketing
and social media will become more important.

I’m lucky I’m back on track, but I wouldn’t wish the last week on anyone to be
honest, much less you!

So I’d definitely recommend that you start planning now for any time you’re
going to be taking off.

Use Buffer http://www.bufferapp.com and
Hootsuite http://www.hootsuite.com to
schedule your Facebook, Twitter and LinkedIn posts while you’re away - just a
couple a day will keep you in people’s minds.

Start writing blog posts now that you can schedule - they don’t have to be
masterpieces, but they could be the difference between someone sending you an
enquiry or forgetting who you are as you’re not in the forefront of their mind.
Write more than you need - learn from my mistake!

If you need help with your blog posts, I’ve opened up my order book for July on
the Bonkers Blogging Offer -
http://www.nikkipilkington.com/bonkers-blogging-offer/ - rest assured I’ll not
be taking a holiday this Summer, I’m saving my time off for when you’re all
back from your jollies (and I have a house move to recover from!).

If you don’t need help, remember to keep on top of things - scheduling is your
friend :)

Yours, in cobbler’s children’s shoes….

Nikki

Enhanced by Zemanta

4 Ways You Could Use Blogging Today

I don’t know where the week has gone! Last week I was plagued with internet problems so this week I’m working hard on catching up and my feet don’t seem to have touched the ground.

I’ve been speaking to a few clients and potential clients about their blogging this week, and it seems that some people are struggling with making their blogging work for them. Too many people are treating their blog as their ‘news’ page, only posting ‘me, me, me’ type articles, and they’re wondering why it’s not working for them.

So I thought I’d share with you how some of my contacts and clients are using their blogs – who knows, it may spark a few ideas!

1) DIY Childcare Vouchers

http://www.diychildcarevouchers.co.uk/blog/

These guys offer a DIY system for employers to offer Childcare vouchers to their employees. It’s a little known fact that this can save employees around £900 a year in tax.

The problem is getting to the employers to tell them that they SHOULD be offering this service and they CAN do it easily.

So what Andrew has done is to give them a very easy list of reasons as to why they should do this, citing employee loyalty and productivity, among other things. (emotional)

Childcare costs are big in the news at the moment and you’ll be seeing blogs about that (topical), as well as blogs encouraging employees to get their employers to offer the scheme (appealing to influencers).

Could you write blog posts that touch the emotions, offer a topical opinion or appeal to the influencers of the people you want to buy from you? I bet you could!

2) Bathbomb.biz

http://makebathbombs.blogspot.co.uk/2012/06/natural-cleaning-challenge-week-3-eco.html

A retail company offering supplies to make your own soaps and bathbombs / fizzers, Bathbomb.biz have decided to appeal to their target audience by proffering a Natural Cleaning Challenge.

Incorporating the power of Twitter by using the hashtag #NatClean2012 (shareable), the posts include requests to tweet and retweet (call to action) and offer free natural cleaning recipes for various items around the home.

On the face of it, these posts have nothing to do with bathbombs, but it’s a good bet that if people are into natural cleaning recipes, they don’t want to be buying chemicals in their soap and are open to making them at home. Who do you think they will come to for supplies? (relateable)

What could you write today that is shareable, includes a call to action, and is relateable to your audience?

3) London Chauffeurs

http://www.londonchauffeuruk.co.uk/does-andy-murray-need-chauffeur-to-get-to-the-wimbledon-final/

Offering chauffeur driven corporate transport and wedding cars, London Chauffeurs are in a crowded market.

Rather than a humdrum run of the mill ‘Here’s why you should use us’ type of blog, with their latest they’ve gone for “Does Andy Murray Need a Chauffeur To Get To Wimbledon”.

This relates to Wimbledon, which has just started (topical) and has a tongue in cheek slant boot (humourous) all while ending up stating they’re happy to help.

Take some time today to see what’s topical that you could write about, and considering adding a humourous aspect to stick in people’s minds.

4) LeighQuantrill.com

http://www.leighquantrill.com/top-reasons-to-use-pinterest/

Leigh (who some of you know is my eldest daughter and is building her business) makes no bones that while she’s fab at most aspects of social media, she’s new to blogging and finding her feet.

In this post she shares an infographic she has found (repurposing content) that tells people about Pinterest (educational). She’s also tied this in with an offer she has on setting up Pinterest accounts http://www.leighquantrill.com/pinterest-account-setup/ (tie-in).

Think about what content you could repurpose, how you could educate your readers, and maybe how that ties in with one of your products or services.

That’s just 4 of my contacts and clients I have shared with you – I might make this a regular thing and share once a month – it doesn’t have to be just clients and my close contacts though – if you’ve written a blog that you’re proud of and want to share the reasoning behind it, tell me about it in the comments below.

And if you’re struggling with your blogging and just how to fit it all in, I’m opening up my July order book for our Bonkers Blogging Offer at http://www.nikkipilkington.com/bonkers-blogging-offer/

Happy Blogging!

Related Posts Plugin for WordPress, Blogger...
Real Time Analytics Google