It’s always nice to be called for an interview, but so often the result is a throw away one liner that, although good for the ego, does nothing for the bottom line.

So it was lovely to wake up on Sunday morning to a stream of emails about the web marketing feature in the Sunday Times. It’s already resulted in business, and we think we’re going to be in the second part next Sunday too!

An extract from the article, which you can read in full here:

A common mistake many firms make is creating a website and expecting visitors to come to it, said web-marketing expert Nikki Pilkington. “A lot of people still expect visitors just to find their website. Making your site visible to search engines is vital if you want to attract traffic.”

Before you spend money paying search-engine-optimisation (SEO) experts to get your site high on search-engine listings, there are simple things you can do yourself, free of charge, said Pilkington.