A Guest Post:
E-Mail Marketing is often championed as a wonderful opportunity because of its negligible cost, but the fact is that it has one of the lowest success rates there is – so low that it has a special name which has passed into folk-lore, Spam. The simple fact is that even the mails that pass through the software spam filters tend to fail in delivering their message. Now as an expert in avoiding reading the message I’ll give you my top 6 tips for how you can get me to read your mail.
Or, an open letter to people spamming me with requests to exchange links…
Yet again I receive a template email from someone who clearly uses an automated program to send them out, asking me to put their link on my site in return for having my link on their site (still with me?).
The email itself raises a few points, which I’d like to go in to, and then establish this post as my official link exchange policy.
My name is Oxxxxx Pxxxx. I’ve just visited your website nikkipilkington.com
Erm, I don’t believe you.
A great reminder from Nigel Temple’s Marketing Mentor newsletter today, regarding testing your newsletters and list emails to see if they’ll make it past a spam filter:
Are your email messages being blocked by spam filters?
Posted: 04 Sep 2008 01:24 AM CDT
A key marketing principle is simply to ‘keep in touch’. One way of doing this is via email marketing. If you use this approach, I am sure that you don’t blast messages out to strangers (because that’s spam, isn’t it?).
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