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Posts Tagged ‘social media. marketing’

Social Media Marketing – An Old Story

Date: 4th February 2010
No Comments Related Categories: Articles, Social Networking

We’ve published our latest article, “Social Media Marketing – An Old Story”

The world of business is going mad for social media, with a recent study suggesting 92% of businesses in North America are using it in some way.

This is exciting of course, but in this excitement, many seem to have forgotten that while some of the technology may be new, the phenomena is not.

In fact, this interactive methodology has been at the core of internet marketing since its very inception. Web pages are, after all, interactive and multimedia by their very nature. We were clicking, viewing, commenting and sharing, long before the term ‘social media’ was coined.

Tags: marketing, networking, social, social media. marketing
Posted in Articles, Social Networking | No Comments »

5 Things you should do to enhance your Facebook Fan Page NOW

Date: 29th January 2010
Comments: 5 Related Categories: facebook, twitter

npfbIt’s easy to start a Facebook Fan Page, post a few things, get a few fans and then run out of steam. I wonder how many Fan pages are languishing in Facebook hell with only one fan and a few blog updates, or even worse, all automated updates and no interaction?

Here are 5 things you can do right now to help your Fan Page along:

1) Hook it up to your twitter account – this means that when you add things to your FB page, they will be automatically tweeted out – you can do this at www.facebook.com/twitter

Tags: facebook, fan page, management, offer, social media. marketing, twitter, vanity url
Posted in facebook, twitter | 5 Comments »

Social Media Marketing – it’s what we’ve always done, isn’t it?

Date: 1st December 2009
Comments: 2 Related Categories: Admin posts, Social Networking

ScaredI was speaking to someone the other day about the ‘advent’ of ‘Social Media Marketing’ and found myself saying “But Social Media Marketing is just what we’ve always done, isn’t it? Forums, mailing lists, groups of like minded people – we were doing these things 10+ years ago!”

And it’s true – or at least *I* think it is.

It’s sad to see so many people running scared of Social Media, worried they’ll get it wrong, worried they don’t know what they’re doing with this new and fancy technique of marketing their business / website. When really, it’s not that different to what most people have been doing all along.

Tags: social media, social media. marketing
Posted in Admin posts, Social Networking | 2 Comments »

Higher Google Listings – what and why?

Date: 17th June 2009
Comments: 1 Related Categories: Google

Potential clients often ask us how each of our services fit together and for a brief explanation of them – here is our brief description of our Higher Google Listings service, and how it fits in with our other services:

Higher Google Listings

What is it?

* The aim is to get a client onto the front page of Google for their selected search phrases

Why do people need it?

* Over 80% of web ‘journeys’ begin at a search engine, and over 60% of those begin at Google

Tags: Article marketing, Google adwords, Higher google listings, social media. marketing
Posted in Google | 1 Comment »

50 Ways Marketers Can use Social Media to Improve Their Marketing

Date: 15th July 2008
Comments: 1 Related Categories: Articles, Blogging, Social Networking, twitter

Fantastic post from Chris Brogan on using Social Media to improve your marketing:

50 Ways Marketers Can use Social Media to Improve Their Marketing

  1. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
  2. Build blogs and teach conversational marketing and business relationship building techniques.
  3. For every video project purchased, ensure there’s an embeddable web version for improved sharing.
  4. Learn how tagging and other metadata improve your ability to search and measure the spread of information.
  5. Create informational podcasts about a product’s overall space, not just the product.

Tags: chris brogan, social media. marketing
Posted in Articles, Blogging, Social Networking, twitter | 1 Comment »