If you've spoken to me recently about giving out information in an easy to read format you'll know that I'm hooked on infographics at the moment – and this one really is fab!
Produced by CMOS at the beginning of the year it lays out info about each Social Media Marketing platform and their uses. Fantastic. Feel free to share this around, but remember that the image is copyright of CMO.com
Click on the image to see a larger version.
We’ve published our latest article, “Social Media Marketing – An Old Story”
The world of business is going mad for social media, with a recent study suggesting 92% of businesses in North America are using it in some way.
This is exciting of course, but in this excitement, many seem to have forgotten that while some of the technology may be new, the phenomena is not.
In fact, this interactive methodology has been at the core of internet marketing since its very inception. Web pages are, after all, interactive and multimedia by their very nature. We were clicking, viewing, commenting and sharing, long before the term ‘social media’ was coined.
It’s easy to start a Facebook Fan Page, post a few things, get a few fans and then run out of steam. I wonder how many Fan pages are languishing in Facebook hell with only one fan and a few blog updates, or even worse, all automated updates and no interaction?
Here are 5 things you can do right now to help your Fan Page along:
1) Hook it up to your twitter account – this means that when you add things to your FB page, they will be automatically tweeted out – you can do this at www.facebook.com/twitter
I was speaking to someone the other day about the ‘advent’ of ‘Social Media Marketing’ and found myself saying “But Social Media Marketing is just what we’ve always done, isn’t it? Forums, mailing lists, groups of like minded people – we were doing these things 10+ years ago!”
And it’s true – or at least *I* think it is.
It’s sad to see so many people running scared of Social Media, worried they’ll get it wrong, worried they don’t know what they’re doing with this new and fancy technique of marketing their business / website. When really, it’s not that different to what most people have been doing all along.
Potential clients often ask us how each of our services fit together and for a brief explanation of them – here is our brief description of our Higher Google Listings service, and how it fits in with our other services:
Higher Google Listings
What is it?
* The aim is to get a client onto the front page of Google for their selected search phrases
Why do people need it?
* Over 80% of web ‘journeys’ begin at a search engine, and over 60% of those begin at Google
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