I love the idea of using ‘different’ marketing techniques rather than the usual same old same old. You know: “Make the price end in a 7″, “Offer loads of freebies that are actualy worth nothing”, “Pretend there are only a few places for signups”. I’m not stupid (I hope!) and neither are you, so we all know that offers such as that aren’t really offers at all. And every time I see a price ending in 7, it makes me cringe (sorry!) 
