When someone unsubscribes from my newsletter, the system I use automatically gives them the option of saying why they have unsubscribed. Luckily it doesn’t happen often, but when it does, this feedback is great because it allows me to see what I’m doing that ‘turns people off’ as it were.

Today I received the following feedback:

I tend to buy from those that I have a synergy/relationship with; I understand that you probably have zillions of paying customers and must focus your energies on your ‘qualified leads’ but don’t forget the little guys who retweet your stuff, give testimonials and recommend you to others.