A great post today from Chris Brogan – Stop adding me to your email newsletter.
He has a very valid point – just because I’ve swapped emails with you DOESN’T mean you’ve been given my permission to add me to your newsletter list.
By all means, send me an email asking me if I WANT to be added, even send me a sample, but don’t just add me without my permission – it’s unprofessional, it’s underhand and it’s downright spammy.
We’re on a bit of a Facebook Fan page mission here at NikkiPilkington.com – it seems that all of a sudden we’re building Fan Pages for clients large and small!
We love to see what others are doing with their Fan Pages, and with this in mind we’ve created the Here’s My Fan Page Fan Page!
Join as a fan, and post details of your fan page so other fans can find it! We’ll spotlight selected pages, post some of the on our other Fan Pages, and generally try to help you out with the gaining of fans.
We’ve published our latest article, “Social Media Marketing – An Old Story”
The world of business is going mad for social media, with a recent study suggesting 92% of businesses in North America are using it in some way.
This is exciting of course, but in this excitement, many seem to have forgotten that while some of the technology may be new, the phenomena is not.
In fact, this interactive methodology has been at the core of internet marketing since its very inception. Web pages are, after all, interactive and multimedia by their very nature. We were clicking, viewing, commenting and sharing, long before the term ‘social media’ was coined.
I’m always telling clients to track their marketing, and obviously it’s easy to do that online with the help of google Analytics or a real time webstats tool such as Clicky Analytics – knowing where your traffic is coming from, what it’s doing once it gets to your site and whether or not your efforts are working is a huge step in the right direction towards NOT wasting your efforts online.
One of the things I hear most often when I talk to people about promoting their websites themselves, is that it ‘takes too much time’ and they ‘don’t know where to start’.
Well, while I can see where they’re coming from on the second point, the first one doesn’t ring true with me. It’s not about spending loads of time every day, it’s about doing SOMETHING every day and seeing the effort pile up and bring results. It’s about not giving in because you ‘don’t have the time’ and not putting things off because you’re ‘not sure how’.
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