I get asked this question a lot. “If I want to be on the front page of Google for ‘widgets in Barnet’ then I need to buy www.widgetsinbarnet.com , don’t I?”
Now, there’s a lot of disagreement on the truths and lies about domain weighting – does Google give a higher position to someone with the right domain name? Will you be penalised if you don’t have keywords in your domain name?
All I can tell you is that in my experience:
Yeah, I know, it sounds weird doesn’t it?
One of the things I talk about a lot is increasing traffic to your website, but I’ve recently had a conversation with a client in which I had to remind him that less traffic can actually be a GOOD thing!
Let me explain. Getting lots of traffic to a website is great – it’s great for the stats, great for the ego and great if keeping your job revolves around how many people visit your website. Yep, great. But it’s NOT great if that traffic isn’t buying. Or if that traffic costs you a lot of time / money / effort. Or if that traffic doesn’t stick around, or never comes back.
It’s not always easy knowing which keywords and phrases to target when optimising your website – and as I say in my latest blog over on Birds on the Blog, it’s all too easy to fail to see beyond high traffic and high competition phrases.
So why not try asking other people what THEY would use to search for you? This great tool from Seed Keywords allows you to set up a scenario (eg “If you were searching for a website that sells XXXXX, what would you type in to Google?”) and then invite people to contribute, anonymously.
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