Despite setting up and running numerous Facebook Fan pages for various clients, I had always said that NikkiPilkington.com had no need for one.
In my eyes, in as much as we ‘have’ a brand, that brand is me – and I like to think the fact that I’m fairly open has helped people to learn more about me, to feel that they know me, and to trust me with their internet marketing and promotion.
If I’m having a bad day then in general people know about it – and by the same token if I’m having a fab day then I shout about that too.
