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Posts Tagged ‘email marketing’

Social media conversion rates not as good as email marketing?

Date: 28th May 2010
No Comments Related Categories: Admin posts
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Sometimes I think that in all of the 'Social Media is cool' and 'It's about the relationship' (both comments I feel are true), it's easy to forget what really matters at the end of the day – conversion and ROI.

Yes, it's lovely to have 10,000 followers on Twitter, thousands of people reading your blogs, a million 'likes' on Facebook etc – but if you're about to go bankrupt that's not a lot of consolation, is it?

I speak to people every day who are getting good ROI on Social Media, so it surprised me to read that, according to this article:

Can you write about your experiences of email marketing? Want some free promotion?

Date: 28th April 2010
Comments: 2 Related Categories: Blogging
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I'm looking for people to write guest blogs on a fairly well trafficked blog. The blog itself focuses on email marketing, so your guest blog would have to be about that. Obviously you can promote your own website within the blog post, but it must also be of interest to our readers.

The basic outline is:

  • there is no fee for this
  • 200+ words
  • Must not be a purely self promotional piece

E-mail Marketing – 7 Ways To Fail

Date: 5th November 2009
Comments: 4 Related Categories: Admin posts
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A Guest Post:

E-Mail Marketing is often championed as a wonderful opportunity because of its negligible cost, but the fact is that it has one of the lowest success rates there is – so low that it has a special name which has passed into folk-lore, Spam. The simple fact is that even the mails that pass through the software spam filters tend to fail in delivering their message. Now as an expert in avoiding reading the message I’ll give you my top 6 tips for how you can get me to read your mail.

Are your email messages being blocked by spam filters?

Date: 7th September 2008
No Comments Related Categories: Cool Tools, Freebies
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A great reminder from Nigel Temple’s Marketing Mentor newsletter today, regarding testing your newsletters and list emails to see if they’ll make it past a spam filter:

Are your email messages being blocked by spam filters?

Posted: 04 Sep 2008 01:24 AM CDT

A key marketing principle is simply to ‘keep in touch’. One way of doing this is via email marketing. If you use this approach, I am sure that you don’t blast messages out to strangers (because that’s spam, isn’t it?).