A guest post by Matt Chatterley of MattchedIT Ltd – thanks Matt 
=
Over the last few years (or perhaps more accurately, months), we’ve watched the way we interact with each other online change drastically through facebook, twitter and various other less-known services and tools. But how many of us have really sat down and studied the impact these changes could have on our businesses?
Once upon a time it was hard to set up an online shop. They were few and far between and they were major undertakings. That certainly isn’t the case now – we have the technology, you might say.
