Great article here from Search Engine Academy of South Carolina

She says:

When users come to your site for the first time they immediately want verification that you are delivering what they are looking for – this happens within the first 10 seconds of landing on your site.  In those 10 seconds you must impress, validate and earn their confidence that you are truly offering what they are searching for.

 

So what can we do to make sure your visitors are staying on your site once they have arrived?  You can break it down into 4 segments and address each one of them on your own site to make sure you are making a great first impression and not creating more “back button syndrome.”

 

To begin with it is not always about the design of your site but encompasses many factors like SEO, Marketing, Design and Research.

 

Read more here –>