Article marketing – the practice of submitting written editorial to article publishing websites that then redistribute them to other sites throughout the internet – has slipped in and out of fashion in recent years, with commentators tending to fall into two camps: love it or hate it.

In one camp there are those who argue that spreading your carefully written advice across the internet sends traffic in the wrong direction; while other advocate it as an effective way to raise ones profile online. So who’s right? Is article marketing a boon or a boob?

I’m a big fan of Article Marketing, and have been for over ten years – in fact I still get business from an article that I originally wrote back in 1995!

But when I speak to people online, it amazes me how many of them think article marketing is a waste of time, isn’t for them, won’t do them any good, or simply haven’t heard of it!

I haven’t yet found a small business website that couldn’t be helped in some way with a targeted article marketing plan, so here’s my list of 5 ways that article marketing can work for you: