We get asked this a lot – when people look into our Article Marketing services, one of the first questions they ask is “But won’t I be penalised for having duplicate content online?”
The simple answer is no. The web thrives on the sharing of information, and duplicate content is a part of this.
I was going to write huge post about the different types of duplicate content, and then I noticed in my Twitter stream a message from @clairejarrett, pointing to this post from High Ranking.
As it says:
Article marketing – the practice of submitting written editorial to article publishing websites that then redistribute them to other sites throughout the internet – has slipped in and out of fashion in recent years, with commentators tending to fall into two camps: love it or hate it.
In one camp there are those who argue that spreading your carefully written advice across the internet sends traffic in the wrong direction; while other advocate it as an effective way to raise ones profile online. So who’s right? Is article marketing a boon or a boob?
We’re doing quite a lot of Article Marketing for clients at the moment, which we love, but it’s clear that when clients come to us they’re not sure what they want to achieve.
So we’ve developed a set of questions to help us to write the best articles for our clients, and I thought these might help some of you out there writing your own articles.
What is the aim of the article?
We’re featured in the December issue of Better Business Focus, with our article “10 Ways to Make Article Marketing Work for You”
It was a bit of a surprise to us, as we didn’t know we were going to be featured (hence the rather dodgy picture of Nikki!), but they tell us that “Better Business Focus is an internet-based monthly magazine that is personalised to your firm, underlining your credentials as a specialist business adviser. It will strengthen your clients’ confidence in your firm and demonstrate that you are a progressive and innovative organisation, willing to go that extra mile” so we’re not really complaining!
I’m a big fan of Article Marketing, and have been for over ten years – in fact I still get business from an article that I originally wrote back in 1995!
But when I speak to people online, it amazes me how many of them think article marketing is a waste of time, isn’t for them, won’t do them any good, or simply haven’t heard of it!
I haven’t yet found a small business website that couldn’t be helped in some way with a targeted article marketing plan, so here’s my list of 5 ways that article marketing can work for you:
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