I get asked this question a lot. “If I want to be on the front page of Google for ‘widgets in Barnet’ then I need to buy www.widgetsinbarnet.com , don’t I?”
Now, there’s a lot of disagreement on the truths and lies about domain weighting – does Google give a higher position to someone with the right domain name? Will you be penalised if you don’t have keywords in your domain name?
All I can tell you is that in my experience:
So you’ve done the optimisation and you’re sure you’ve done the right things to your website to ensure that the search engines know exactly which keyphrases you’re targeting, right?
This little gadget will tell you if you’ve got it right by generating a ‘cloud’ based upon the phrases and words it thinks you are targeting. The larger the text, the more you are targeting that word or phrase.
http://www.seochat.com/seo-tools/keyword-cloud/
Here's my front page cloud:
We love a good top ten post here at NP, and as we've recently found a fab social media t-shirt for Baby O (see if you can guess which one it is!) were inspired to bring you:
1) I'm not a blogger, I just Tweet a lot
Perfect to make a point – not everyone is a blogger, of course. Available from Twitter's Threadless page
2) They're not my parents, we met on Facebook
If you've spoken to me recently about giving out information in an easy to read format you'll know that I'm hooked on infographics at the moment – and this one really is fab!
Produced by CMOS at the beginning of the year it lays out info about each Social Media Marketing platform and their uses. Fantastic. Feel free to share this around, but remember that the image is copyright of CMO.com
Click on the image to see a larger version.
Sometimes I think that in all of the 'Social Media is cool' and 'It's about the relationship' (both comments I feel are true), it's easy to forget what really matters at the end of the day – conversion and ROI.
Yes, it's lovely to have 10,000 followers on Twitter, thousands of people reading your blogs, a million 'likes' on Facebook etc – but if you're about to go bankrupt that's not a lot of consolation, is it?
I speak to people every day who are getting good ROI on Social Media, so it surprised me to read that, according to this article:
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