I’m always telling clients to track their marketing, and obviously it’s easy to do that online with the help of google Analytics or a real time webstats tool such as Clicky Analytics – knowing where your traffic is coming from, what it’s doing once it gets to your site and whether or not your efforts are working is a huge step in the right direction towards NOT wasting your efforts online.
I’ve been talking about this for a while, but this is the first chance I’ve had to put thoughts into words properly, so hopefully it will ring a few bells with some of you!
We’re all pretty much aware by now that one of the first things a potential client does when considering working with you is to ‘Google’ you – they’ll head off to google and type in your company name, maybe your director / owner’s name, and probably look through a few listings to see what others are saying about you.
For a long time I used Google Analytics to provide webstats for me and for my clients – and it worked. Great stats, pretty graphs, nice figures – everything I needed.The problem I had was that I couldn’t get real time stats – I had to wait until the next day, by which time in some cases it was too late to react to surges in traffic.
I needed something that showed me what my visitors were doing and where they were coming from NOW, not yesterday!
And then I found GetClicky.
A quick insight into the sites I visit on a daily basis:
1) Search Engine Watch – the first site dedicated to search engines, and still the best. Originally started by Danny Sullivan in 1996 (he resigned in 2006), this is a great site to find out the latest search engine stats, search engine news and more.
Looking at your analytics or web stats, there will always be pages that are both entry and exit points – meaning that they are the single only page viewed in a session by your visitor.
Look at these pages closely – what is it about them that means that people are coming to them and then leaving almost immediately?
Is there something you could do to try and get people to click somewhere else rather than just leave?
A lead in to another page, a call to action, asking them to sign up for your newsletter…
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