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Archive for the ‘Tracking’ Category

How easy would it be for someone to impersonate YOU on Twitter?

Date: 16th February 2010
Comments: 1 Related Categories: Social Networking, Tracking, facebook, twitter

heinzThe Tweetvine is abuzz today with the story of Michael Werch and his experience of ‘twitter-squatting’. Michael took on the persona of Heinz, and tweeted as them for a short while, to see how many followers he could build up, and what the consequences could be.

As it happens, he only managed to build up 300 or so followers (rising now!) and a couple of weeks before Heinz jumped on him and complained to Twitter, who changed his profile to make it clear that he wasn’t an official representative.

The interesting part, to me, is this quote:

Be sure to track offline as well as online…

Date: 26th January 2010
Comments: 1 Related Categories: Tracking

Old Bakelit phoneI’m always telling clients to track their marketing, and obviously it’s easy to do that online with the help of google Analytics or a real time webstats tool such as Clicky Analytics – knowing where your traffic is coming from, what it’s doing once it gets to your site and whether or not your efforts are working is a huge step in the right direction towards NOT wasting your efforts online.

Have you developed your ‘Circle of Credibility’?

Date: 7th December 2009
Comments: 2 Related Categories: Articles, Blogging, Content, Google, Social Networking, Tracking, facebook, twitter

I’ve been talking about this for a while, but this is the first chance I’ve had to put thoughts into words properly, so hopefully it will ring a few bells with some of you!

We’re all pretty much aware by now that one of the first things a potential client does when considering working with you is to ‘Google’ you – they’ll head off to google and type in your company name, maybe your director / owner’s name, and probably look through a few listings to see what others are saying about you.

GetClicky – a God among webstats providers


For a long time I used Google Analytics to provide webstats for me and for my clients – and it worked. Great stats, pretty graphs, nice figures – everything I needed.The problem I had was that I couldn’t get real time stats – I had to wait until the next day, by which time in some cases it was too late to react to surges in traffic.

I needed something that showed me what my visitors were doing and where they were coming from NOW, not yesterday!

And then I found GetClicky.

Ten sites Nikki Pilkington visits for Business every day

Date: 24th June 2008
No Comments Related Categories: Domain names, Social Networking, Tracking, Uncategorized

A quick insight into the sites I visit on a daily basis:

1) Search Engine Watch – the first site dedicated to search engines, and still the best. Originally started by Danny Sullivan in 1996 (he resigned in 2006), this is a great site to find out the latest search engine stats, search engine news and more.