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“Google no longer uses title tags” and other blatant untruths…

Date: 16th July 2009
Comments: 10 Related Categories: Admin posts, Google, Key Phrases, Links, Musings, No no no!, Titles & Tags

burglarI like to think I’m a fair person. I don’t believe in slagging off my competition, and always try to be even handed if someone asks for my advice on work done by someone else.

But every so often someone sends me something that makes my blood boil. Well yesterday I had 2 emails from 2 separate people, who I’d given some advice to on public forums.

I won’t name them here, but I will cover the downright lies they’ve been told, and the bad service they’ve received from their SEO consultants.

Tags: consultants, lies, scam, scumbags, seo
Posted in Admin posts, Google, Key Phrases, Links, Musings, No no no!, Titles & Tags | 10 Comments »

Tip #44 – Best before date

Date: 25th September 2008
No Comments Related Categories: Titles & Tags

If your content is time sensitive, it may be that you don’t want it to be indexed after a certain date – for example if it is a promotion or an event.
You can tell Google when to stop indexing your content by using the following META tag and replacing the date with your date:
<META NAME=”GOOGLEBOT”CONTENT=”unavailable_after: 31-Dec-2007 23:59:59 EST”>

Posted in Titles & Tags | No Comments »

Tip #43 – Lost in translation

Date: 25th September 2008
No Comments Related Categories: Titles & Tags

Sometimes in their search results Google offer a translation option.

As this is an automated translation, the results are a bit hit and miss, to say the very least!

If you’d rather that your site wasn’t translated in this way, or you have your own translated pages, tell google not to translate the page by using the following tag:

<meta name=”google” value=”notranslate”>

Posted in Titles & Tags | No Comments »

Tip #42 – Archive copy

Date: 23rd September 2008
Comments: 2 Related Categories: Titles & Tags

For most results, Google holds an archived or ‘cached’ copy of a page.

What this means is that the page in the cache will load quicker for the visitor, and the search terms will be highlighted.

However, problems arise when the cached version of a page and the current version are out of sync.

You can tell google NOT to cache your page by using the following META tag in the <head> of your page:
<meta name=”GoogleBot” content=”noarchive”>

Posted in Titles & Tags | 2 Comments »

Tip #41 – Open description

Date: 23rd September 2008
No Comments Related Categories: Titles & Tags

In some cases google will use the description in the Open Directory Project database for your description in the Google results.

The problem here is that the description that ends up in ODP isn’t always what you want, as it’s reviewed and submitted by a volunteer editor.

To make sure that description isn’t used, google recommend using the following META tag in the <head> of your website:
<meta name=”GoogleBot” content=”noOdp”>

Posted in Titles & Tags | No Comments »

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