A great post today from Chris Brogan – Stop adding me to your email newsletter.

He has a very valid point – just because I’ve swapped emails with you DOESN’T mean you’ve been given my permission to add me to your newsletter list.

By all means, send me an email asking me if I WANT to be added, even send me a sample, but don’t just add me without my permission – it’s unprofessional, it’s underhand and it’s downright spammy.

The reason that most professional email systems (Aweber, Mailchimp, Constant Contact, Infusionsoft etc) insist on double opt in is to stop things like this happening – while I accept that not everyone uses a system such as this to send their email newsletters, I would expect everyone to abide by the double opt in principle these days.

Anyway, following Chris’s suggestion, here’s an email you can feel free to send to people who send you their email newsletter when you haven’t asked to receive it. As he says

Share that all you want. Copy it, paste it, reblog it. Whatever. Just let’s get people to stop doing this. Okay?

Hello!

You evidently mistook access for acceptance. I seem to be subscribed to your email newsletter, and I’m not interested. Now, I realize there’s a click-to-unsubscribe option, but I wanted a moment of your time, seeing as you ate up some of mine by making me go through the process of unsubscribing myself from your mailing list.

I can tell you’re eager to grow your business. It’s clear that you want incredibly smart and engaging people like me to participate in your world. Here’s a hint: blindly adding me to your email list won’t really win you many fans in that regard.

In fact, you know who you get when you use that method? Lazy people who haven’t bothered hitting unsubscribe yet. And if they’re too lazy to opt out (or even report you as spam), how motivated will they be to buy your product or service? Seems like a waste of your database space to me.

So, I’m going to unsubscribe now, and I’m going to wish you the best with your business. You clearly need it, if you think blindly adding me to your lists will ensure your future success.

Thanks and with appreciation,

A big thanks to Mad.co.uk for featuring two of our recent articles on their website. And an even bigger thanks to Emily Cagle of Emily Cagle PR, who has been doing some great PR work for us, and is responsible for bringing us to Mad’s attention. If you’re looking for online PR, then drop her a line and see if she can help you too!

Below is a synopsis of each article, with a link so you can read the full thing if you want to!

• Brand Trashing – What to do if your reputation takes a beating online

It’s every business’s worst internet nightmare: you head over to Google, tap in your company name to see how your web presence is coming along, and there in prominent position is something far from positive about your brand. Deserved or not, this entry could be damaging your business with every passing second. Nikki Pilkington, founder of NikkiPilkington.com explains more.

• A little marketing knowledge is a dangerous thing: the top 10 marketing myths

It’s very common for a business’s first foray into internet marketing to be a low cost DIY job, but this approach carries risks explains Nikki Pilkington, owner/founder of NikkiPilkington.com.

Here are ten of the most common misconceptions about internet marketing, and what you need to know to ensure you don’t fall foul of a DIY disaster.

I received the following request this morning:

I am looking to start a blog that is free (or very cheap) to run, is easy to edit and write on and add photos etc.

I want this blog to be fully search engine optimised, so it comes up close to the top of google for all relevant search terms as well.  I also want some ad space on the site so I can start earning straight away.

How much would you charge for this?  I just want to be handed a blog that is at the top of google and is ready to go when you are finished…

If anyone is handing these kind of blogs out, let me know please. If you have a spare Johnny Depp, I’ll have that too

People’s reactions to my job / business frequently amuse me, but none more so than the responses to various promotional links I place in the places I network online.

As some of you know, yesterday I wrote a list of “10 Things You can Post on Your Facebook Fan Page” – and at the end of it is a promo for a special offer we’re running on setting up Facebook Business / Fan pages.

Last night I posted a status update on Facebook mentioning this, and received the following response from someone:

“Wow, you CHARGE for something as simple as that? Its easy to do for FREE”

Anyone who has read my articles, posts and comments over the past 10+ years will know that I have ALWAYS said that you don’t have to hire someone like me to do your SEO, set up your Facebook fan pages, write your articles, do your blogging etc etc etc – you can do it yourself, and in fact I provide a whole host of articles aimed at helping you to do these things yourself, the aforementioned 10 Things You can Post on Your Facebook Fan Page included.

Recent articles and freebies I’ve published on the site include:

• Free Twitter for Business checklist – to help you plan and run your Twitter account
• Top Ten Tips to Make Article Marketing Work For You – showing you how to pomote yourself with articles
• 3 ways to Increase Your Website Conversion Rate – showing you how to increase leads and sales by changing a few things on your site and NOT hiring someone like me!
• 20 Ways to Website Heaven – 20 FREE ways to promote your website

The list goes on, but one thing all of these have in common is that I tell you you CAN do this yourself – if you want to and if you have the time.

OK, so a lot of the articles I write and the freebies I give DO have a link or promo for one of my services, but this is always the afterthought – the main aim of the article is to tell you that this stuff isn’t that difficult to learn – *I* learned how to do it, so you can too!

However, like anyone, I have to make a living. I give out free advice, help people out for free and even take on work on a pay by results basis on occasion, but at the end of the day I have a family to feed and a shopping habit to fund, so I charge for my expertise and time.

So to have someone (and it happens a lot) come clod hopping over my posts with ‘And you charge for that? But it’s easy to do for free!’ really really gets my goat.

Yes, I charge for my services. I charge for my time. And I charge for my knowledge. It’s up to my readers and contacts to decide whether or not they want to take the free advice I give and do the work themselves, or pay me and my colleagues to do it for them.

As for the person complaining about me charging for something “so simple”? Well, he’s a business coach. I’m thinking of posting “Wow, you tell people how to run their business? And you CHARGE for that? How far into the course does the ‘post unprofessional comments on other people’s posts’ module kick in?”

Grrr….

photo credit: Jan Tik

I know, I know, I’ve posted about this before – but it rears its ugly head all the time and it really really bugs me.

This time someone on a forum I participate in tells how they received a sales call from a company purporting to be called ‘Chrome’, who are allegedly a ’subsidiary of Google’ and can offer GUARANTEED front page Google listings for a tiny amount per month (about £125, small money for the business he’s in). Apparently this is a ‘one off offer’ and ‘only being offered to one company’.

Luckily the person receiving the call knows a bit about online marketing and realised this was rubbish. Even more so when he asked them to email him the info and they refused, saying that they couldn’t email info as it was only open to one person and they didn’t want lots of info going to different people.

O-K….. so let’s look through this properly here:

• False claim number 1: “We’re a subsidiary of Google called Chrome”

  Google themselves say in their Webmaster Help: “Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. ”

  Also, Chrome is the name of the Google browser – I’d say these people are counting on reaching website owners who know Chrome is ’something to do with Google’ and will fall for their ’subsdiary’ tactics.

• False claim number 2: “We offer GUARANTEED front page Google listings”

  A couple of things here really. I covered a lot of the ways in which a guarantee can be made but not quite true in my “When Is A Guarantee Not A Guarantee”:http://www.nikkipilkington.com/internet-marketing-articles/when-is-a-guarantee-not-a-guarantee-nikkipilkingtoncom-internet-marketing-expert-uk article, but Google, as always, get the last word on this one:”

  No one can guarantee a #1 ranking on Google“

  There you have it – from the horse’s mouth.

• Dubious claim number 1: “We can’t email you info, you have to buy on the phone as this is only offered to one person”

  What sort of a company selling Internet advertising of any kind (and there are many reputable ones out there) would refuse to email information over and insist you buy on the phone without looking into their company? One that has something to hide, maybe?

I could go on, but I’m conscious that all I’ve done recently on this blog is have a moan – there’s plenty to smile about in the SEO and Online Marketing world, so maybe I should lighten up a bit

I’ll leave it to you the reader to have a look through the rest of the comments Google themselves make about choosing your SEO expert. Just be aware when you’re on the end of a phone call guaranteeing anything and alleging a special relationship with Google, all isn’t necessarily as it seems…

If you’re on facebook, then by now you’ve probably heard the hype about the Facebook Fan Check application, and the fact that it could contain a virus.

To find out more, I turned to one of my favourite sources of news, Mashable - who seem to be saying that it’s not so much the app itself that has a virus, but the emails and sites claiming to be able to fix it. Confused yet?

All I know is that until I removed the app, de-fanned it and detagged myself from all photos I was in, my Facebook friends feed was back to normal. Prior to that it was only showing old updates, and people were in the wrong categories.

So, I would suggest that if your feed is going screwy, you:

• Block the Facebook Fan Check application – you should be able to find it by searching for ‘fan check’ in the search box on your profile (or use this link http://www.facebook.com/fancheck?v=feed&story_fbid=231758205581&ref=mf )
• Remove yourself from the page’s fans list
• Visit any pictures that have tagged you and detag yourself
• Log out of Facebook
• Log back in

This worked for us, and the handful of clients who have asked for our help.

So, does the Facebook Fan Check application contain a virus? I honestly don’t know – I can’t see that it would have been accepted by Facebook if it had, but I guess stranger things have happened. All I know is that it does seem to affect the feed of people using it (unless the timing is a massive coincidence!) and removing it fixes that problem.

I’ll err on the safe side and stay away from it

UPDATE: It appears that people who have had nothing to do with Fan Check have had Facebook feed problems too, so the plot thickens – I’m keeping it blocked though

UPDATE 2: Here’s Snopes’ take on it: http://urbanlegends.about.com/b/2009/09/14/about-that-alleged-fan-check-application-virus-on-facebook.htm

I like to think I’m a fair person. I don’t believe in slagging off my competition, and always try to be even handed if someone asks for my advice on work done by someone else.

But every so often someone sends me something that makes my blood boil. Well yesterday I had 2 emails from 2 separate people, who I’d given some advice to on public forums.

I won’t name them here, but I will cover the downright lies they’ve been told, and the bad service they’ve received from their SEO consultants.

To clarify: SEO Consultant 1 is a web designer specialising in SEO & Social media, SEO Consultant 2 is a company using dubious telesales tactics and mentioned in several places elsewhere for ripping customers off.

SEO Consultant 1 told his client that:

• Google no longer uses title tags
• The META description isn’t important
• Link exchange is the way to good listings
• No-one searches for your search phrase anyway

This was blatantly to cover up the fact that he’d done no work on the site and achieved nothing.

Well, let’s put those lies to bed:

• Google DOES use the title tag – in fact it’s one of the most important parts of onsite SEO. Granted, it’s not the be all and end all of SEO, but it is a major part, and without it, you may as well not bother. If every page of your website simply has your company name as it’s title tag, then you’re not going to be found for anything else. And don’t get me started on the dreaded “Home Page” title tag. The simple fact was, the SEO had done no title tag work and was claiming that they’re not used any more by Google in order to dupe his client. That’s wrong.
• The META description IS important – it’s the description that Google shows when your site shows up in the results, and can be the difference between someone clicking on your listing or not. Of course, if you don’t have any listings anyway because your SEO hasn’t done the work they’re supposed to, then I guess the description tag doesn’t really matter after all…
• Link exchange CAN be a good way to help your listings if everything else is in place, but the link exchange page that this client was given was a FFA (Free For All) links page where anyone could sign up and no checks were made. This meant that the site could be linking to unrelated sites, and there was no check in place to ensure that reciprocal links were given. I’m not a big fan of reciprocal links, and it’s been proven that one way links from well respected sites work far better to enhance your SEO, so although this cold be said to help, I think the client was misled.
• “No-one searches for your search phrase anyway” – well, I’m sorry, but this makes me REALLY angry! In the first instance, why wasn’t proper keyword research done to find out whether the phrase chosen was a) suitable, b) achievable and c) worth optimising for in the first place. If hardly anyone is searching for it (which, as it happens, was a blatant lie – it’s one o the most competitive searches on the web), why on earth bother optimising for it in the first place?

The client involved had paid for a year’s SEO up front and from what I could tell, received very little. The site had 9 backlinks showing in Google, of which 6 were internal links from the site itself, there was no Webmaster Tools account, and in 5 months there had been no reporting, no help and advice, no status checks – nothing.

SEO Consultant 2 promised his client:

• Full website optimisation
• In 6 languages
• Keyword research
• Ongoing reporting

For just £295 up front and then £50 a month.

As the £50 was due to come out of his bank acount, the client asked what had been done so far. He was presented with a 3 page word document telling him what to change the title and META tags on 3 pages of his site to read. As he said to me:

It can’t have taken them more than 30 minutes to produce, and I could have done it myself!

So, far from the ‘full website optimisation’ of his 100+ pages, he got given (bad) advice on how to change 3 of his pages. No content advice. No Webmaster Tools account. No offsite optimisation advice. No page structure advice. Nothing. Just 3 badly formatted pages of a Word document that to be honest my 9 year old stepdaughter couldprobably have written better, and her first language is French!

No mention of the 6 languages optimisation he was promised (which is impossible anyway as the site was only in English), or keyword research.

When he queried this, he was told that he can’t have been promised what he was, and all calls are recorded. He asked to hear his recording and this was rapidly altered to ’some calls are recorded’.

Now, I’m going to put the ‘you get what you pay for’ argument to one side – the guy involved feels a bit stupid, but he was promised a lot, and most of it was blatant lies.

Is it any wonder that this industry has such a bad rep?

I will hold my hands up and say i’m not perfect. I’m not the best SEO in the world (there’s always something to learn from someone). And do you know what, I’m scatty as hell! But because of that I’ve put systems in place that mean that every site we optimise goes through a number of checks, and a whole process from start to finish. Once a site is ‘finished’ it goes into another process line that makes sure that ongoing recommendations and reports are sent. I like to think we keep in touch with our clients, and that goes some way towards the many people who come to us because they’re been recommended to by current clients.

Everyone makes mistakes sometimes. Everyone forgets, misplaces something, or has software / hardware issues that mean things don’t go quite to plan. But to blatantly lie to your clients, tell them things that are clearly untrue and provide them with substandard work? That’s scumbaggery of the highest standard.

When I speak with people like the two companies being ripped off above (and no, I didn’t pitch them for work) I feel ashamed to be in the industry I’m in.

Or, an open letter to people spamming me with requests to exchange links…

Yet again I receive a template email from someone who clearly uses an automated program to send them out, asking me to put their link on my site in return for having my link on their site (still with me?).

The email itself raises a few points, which I’d like to go in to, and then establish this post as my official link exchange policy.

My name is Oxxxxx Pxxxx. I’ve just visited your website nikkipilkington.com

Erm, I don’t believe you.

I was wondering if you’d be interested in exchanging links with my website. I can offer you a HOME PAGE link back
from my Web marketing and SEO guide website which is xxxxxxxx.

I’m sure this exchange would be benefitial for both of our sites,
helping towards increasing our visibility in search engines.

If you are interested, please add the following information to your
website and kindly let me know when it’s ready. I’ll do the same for
you in less than 24 hours, otherwise you can delete my link from your
site.

Title: SEO & Internet Marketing
URL:  removed
Description:  SEO & Internet Marketing for small business websites

If you had indeed looked at my website, you would have noticed a couple of things:

1. I don’t have links to any other sites on there, unless they are contextual and part of something I am writing
2. My site promotes my company’s SEO & Internet Marketing Services

Now, I freely admit that I’m not among the world’s most intelligent people, but I like to think I have a pretty sane head on my shoulders, so WHY ON EARTH do you think I would like to offer a link on my well promoted site to someone who purports to be one of my competitors? And if I, in some moment of deranged madness, agreed to do this, what makes you think that all I would want in return is a link on a page on your site which contains many of my other competitors, and isn’t even in your main navigation?

You finish your email with:

PLEASE NOTE THAT THIS IS NOT A SPAM OR AUTOMATED EMAIL, IT’S ONLY A REQUEST FOR A LINK EXCHANGE. YOUR EMAIL ADDRESS HAS NOT BEEN ADDED TO ANY LISTS, AND YOU WILL NOT BE CONTACTED AGAIN. IF YOU’D LIKE TO MAKE SURE WE DON’T CONTACT YOU AGAIN, PLEASE FILL IN THE FOLLOWING FORM: (web address removed) OR WRITE AN EMAIL TO (email address removed)

Well, Ms P., I beg to differ. It’s unsolicited and it’s commercial – and I suspect sent out in bulk with an automated program -  that makes it spam. And that’s before we get to your outrageous ‘you will not be contacted again’ rubbish – this is the 3rd such email from you in 2 days, albeit promoting different sites (I don’t want to link to an Indian web hosting company or a watchmaker site either, thanks awfully).

And if I ‘will not be contacted again’, why do I then have to visit some site to fill in a form to ‘be sure’ you don’t contact me again? The same form, by the way, that I have filled in 3 times already.

PLEASE ACCEPT OUR APOLOGIES FOR CONTACTING YOU.

No, no, please accept MY apologies for:

1. Thinking you clearly have no idea how to do your job
2. Writing a blog post about how bloody useless you are, and
3. Pointing out your faults to the lovely people that read my blog

The above is a moronic and useless way to ask for link exchange. The full email also claimed that having my link on their site would ‘benefit me in the search engines’ – having looked at their spammy site I can assure you it wouldn’t.

So, what is my linking policy? Simple – I don’t exchange links. With ANYONE. If a link is on my site it’s because it’s part of a post I’m writing, or it’s relevant to the page it’s on. I dont want to exchange links with holiday sites, hosting sites, watch sites, viagra sites, porn sites – I don’t want to exchange links with any sites at all.

Why? Because exchanging links with unrelated sites does nothing to help your Google listings, despite what people will tell you. Links from sites that are relevant and related to yours may help – but why would I want to advertise my competitors on my own website for the sake of a non-guaranteed ‘boost’ in Google? Even if I didn’t have the listings I wanted (I do) then that would be madness.

I’ll continue link building in the way I always have – slowly and surely, getting one way links from well thought of sites, and not seeing it as the be all and end all of SEO. Because it’s not.

I’ll leave the closing comment to Oxxxxx Pxxxx:

I hope you have a nice day and thank you for your time.

It’s happened in 2 forums I’m a part of, and I’ve seen a few people Tweeting about it – the dreaded PageRank argument has raised it’s head again.

Before we talk about whether it matters, for those of you not so sure, here’s the Wikipedia definition of PageRank:

PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).

Put in a simple way, PageRank is a number assigned to your web page by Google – it goes from 0-10 (officially), and in the past it had some weighting towards your search engine positions.

Opinions differ on whether or not it matters – I’m of the opinion that it’s not worth obsessing over. To my mind, i you have a PR of 8, but your website languishes on page 55 for the phrases you want to be found for, life isn’t good. If you have a PageRank of 3, yet you’re on the front page of Google for the phrases that matter, then all is well with the world

I was challenged on my “Oh dear, not the PR debate again” stance with the comment “But PageRank matters when I’m buying or selling links. Links in from higher PageRanked sites matter more”. And the chap in question kind of has a point – if you have links from higher PR sites, then it can help your search engine listings, and is a GOOD THING. That said, to my mind it’s still not worth obsessing over.

Worry about your positions in the search engine results (SERPS), not some random number on a Google Toolbar.

As an aside to this, and just in case you were all rushing off to buy links from PR9 sites – here’s Google’s official stance on buying links that pass PageRank in order to help search engine positions:

Buying or selling links that pass PageRank is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results.

(From http://www.google.com/support/webmasters/bin/answer.py?answer=66736

If you read the rest of that page, high PR sites CAN sell links, but are forced to use the ‘nofollow’ tag, which stops any ‘Google juice’ being given and so makes them practically useless when used in that way.

I’ve said it before and I’ll say it again – rather than worrying about PageRank when approaching sites for links, worry about whether or not they get the types of visitors that would be interested in your site.

For a long time I used Google Analytics to provide webstats for me and for my clients – and it worked. Great stats, pretty graphs, nice figures – everything I needed.The problem I had was that I couldn’t get real time stats – I had to wait until the next day, by which time in some cases it was too late to react to surges in traffic.

I needed something that showed me what my visitors were doing and where they were coming from NOW, not yesterday!

And then I found GetClicky.

As they say about themselves:

Clicky is a web analyzer that works great with any web site, even Ajax and Flash sites. It was originally targeted towards smaller web sites and blogs because it tracks a high level of detail on every visitor, and these types of sites find this information very interesting.

It’s the high level of detail, combined with the fact that I can see what visitors are doing RIGHT NOW that makes GetClicky the perfect stats tool for me.

So what do you get?

The Dashboard:

The dashboard is an overview of the traffic to your site – telling you how mny visitors you’ve had (and showing you trends in a nifty little graph), how many actions those vistors have taken (eg where have they gone in your site), where your visitors have come from, what search phrases they have used and which pages they have visited.As an overview of your traffic, it’s very useful, but it’s in the nitty gritty that getClicky excels, and that’s what’s more exciting to me.

Visitors

The Visitors tab gies you a list of all your recent visitors, and tells you where they came to your site from.You’ll know what time they visited, what their IP address is, how many actions they took on your site, and if the referrer was a search engine, what search phrases they used.

This can be filtered in a number of ways and is very useful information.

Actions

I love the Actions tab as it shows me what each and every visitor has doen on my sites. I can see that one visitor has come to the site from an article that was Stumbled on Stumbleupon, and has not only read that article, but has clicked on the links in it to go to external sites, returned to my site and read some more articles, and even whether they have clicked on an email link to email me. By the time I receive the email I probably already know who they are and what they’ve been looking at and can tailor my reply accordingly – how cool is THAT?

Content

The content tab shows me which pages of my site are being visited, which are the entrance pages, exit pages, which of my files are being downloaded (in my main site, www.nikkipilkington.com, I have PDF versions of my internet marketing articles – this view tells me how many downloads they get every day) and more.

Links

Like most other traffic stats, this tells me where my visitors are coming from. But unlike most other traffic stats, it also shows me which links a visitor is clicking on to LEAVE my site.

This is great – I know whether links in my articles are being visited, recommendations are being followed, links to other sites I own are being clicked – even down to whether someoneclicks on an email link. I can also track visitors that leave to read something I have recommended and then come back! This to me is vital information and one of my favourite GetClicky features.

Searches

The searches tab shows me the latest search phrases I am being fond for on search engines – it’s always interesting to see the searches that bring people to my various sites – intended and unintentional

Spy

This is my favourite GetClicky tab of all.

I can see, in REAL TIME, visitors on my site. I can see which pages they are clicking on, which files they are downloading, external links they are following, and more.

It allows me to react to visitors almost instantly – if I can see that lots of people are on Using Twitter for Business part one on my Business on twitter site, I can quickly amend the page to add a link to other more recent articles I may have written, in order to drive traffic there. If I see that lots of people are clicking on an external link to someone else’s blog, I can make sure I let the blog writer know, and investigate any synergy we may have to exploit the large amounts of traffic.

The spy tab has a multitude of uses – but I wanr you, it’s very addictive

All in all I think GetClicky is as close to perfect as a web stats tool can get.

Pricing?

There is a free service, which doesn’t include the Spy tab, and if you sign up now you’ll get a free 21 day trial of the Premium service, which is what I use. It’s only $60 for the year and you can pay monthly – it’s well worth the investment to have your traffic stats NOW instead of tomorrow.

So, why not given it a go? Sign up now at Get Clicky and let me know how you get on!