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Archive for the ‘Links’ Category

7 Things You Can Do To Make Your Content Social Media Friendly

Date: 2nd March 2010
Comments: 2 Related Categories: Blogging, Content, Links, Musings, Social Networking, facebook, twitter
Google Buzz

social media bookmarkingWhen marketing your website online through social media channels you need to do things a certain way. It’s a bit like redecorating your house; you could do it quickly and as cheaply as possible. But will it look good, and will it last?

In this article we’ll cover 7 things you can do to make your website content social media friendly. If you follow all the steps listed below you should stand a great chance of scoring highly with social media sites as well as effective search engine optimisation.

Let’s get started:

1. Include a picture

“Google no longer uses title tags” and other blatant untruths…

Date: 16th July 2009
Comments: 11 Related Categories: Admin posts, Google, Key Phrases, Links, Musings, No no no!, Titles & Tags
Google Buzz

burglarI like to think I’m a fair person. I don’t believe in slagging off my competition, and always try to be even handed if someone asks for my advice on work done by someone else.

But every so often someone sends me something that makes my blood boil. Well yesterday I had 2 emails from 2 separate people, who I’d given some advice to on public forums.

I won’t name them here, but I will cover the downright lies they’ve been told, and the bad service they’ve received from their SEO consultants.

My link exchange policy

Date: 9th July 2009
Comments: 15 Related Categories: Admin posts, Links, Musings, No no no!
Google Buzz

Or, an open letter to people spamming me with requests to exchange links…

Yet again I receive a template email from someone who clearly uses an automated program to send them out, asking me to put their link on my site in return for having my link on their site (still with me?).

The email itself raises a few points, which I’d like to go in to, and then establish this post as my official link exchange policy.

My name is Oxxxxx Pxxxx. I’ve just visited your website nikkipilkington.com

Erm, I don’t believe you.

Does PageRank matter? Here we go again….

Date: 8th July 2009
Comments: 4 Related Categories: Google, Links, Musings, No no no!
Google Buzz

It’s happened in 2 forums I’m a part of, and I’ve seen a few people Tweeting about it – the dreaded PageRank argument has raised it’s head again.

Before we talk about whether it matters, for those of you not so sure, here’s the Wikipedia definition of PageRank:

PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).

GetClicky – a God among webstats providers

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For a long time I used Google Analytics to provide webstats for me and for my clients – and it worked. Great stats, pretty graphs, nice figures – everything I needed.The problem I had was that I couldn’t get real time stats – I had to wait until the next day, by which time in some cases it was too late to react to surges in traffic.

I needed something that showed me what my visitors were doing and where they were coming from NOW, not yesterday!

And then I found GetClicky.