No, I’m not implying that you need emergency help (although you might!), but want to point out how powerful the suffix ‘er’ is.

When people search for products and services, they frequently use the ‘er; suffix without realising it, yet as business owners, we tend not to.

Examples?

I say I run ‘an internet marketing company’ – my potential clients search for ‘internet marketer’

Client 1 is a commercial cleaning company in Northampton – his best converting traffic? ‘commercial cleaners Northampton’

Client 2 runs a financial advice consultancy – his clients search for ‘financial adviser’ (yeah, ok, or or)

If you’re spending money to get visitors, look at the phrases you’re using.

Being at the top of the search engines for “Christmas gifts” is not only going to cost a lot of money, it’s also pretty useless if you only sell one or a few things.

“Christmas gift baskets” is more targeted and will help raise your conversion rate.

Other fairly useless phrases I’ve come across people using recently (and I use the word useless to mean that although they generate a lot of traffic, they don’t generate targeted traffic).

So you’ve done the optimisation and you’re sure you’ve done the right things to your website to ensure that the search engines know exactly which keyphrases you’re targeting, right?

This little gadget will tell you if you’ve got it right by generating a ‘cloud’ based upon the phrases and words it thinks you are targeting.

The larger the text, the more you are targeting that word or phrase.

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