Lots of the questions I get on Twitter and Facebook relate to blogging and SEO, and as I was typing up a quick and dirty guide to SEO Blogging for a client, I mentioned it to someone else and they asked for a copy. Then I mentioned it on Twitter and others asked. So I tidied it up a (little) bit, put it in PDF format and here it is 
It covers:
- Thinking of what to write
- What not to blog
- How much should I write?
- How do I get people to comment?
I get asked this question a lot. “If I want to be on the front page of Google for ‘widgets in Barnet’ then I need to buy www.widgetsinbarnet.com , don’t I?”
Now, there’s a lot of disagreement on the truths and lies about domain weighting – does Google give a higher position to someone with the right domain name? Will you be penalised if you don’t have keywords in your domain name?
All I can tell you is that in my experience:
It’s not always easy knowing which keywords and phrases to target when optimising your website – and as I say in my latest blog over on Birds on the Blog, it’s all too easy to fail to see beyond high traffic and high competition phrases.
So why not try asking other people what THEY would use to search for you? This great tool from Seed Keywords allows you to set up a scenario (eg “If you were searching for a website that sells XXXXX, what would you type in to Google?”) and then invite people to contribute, anonymously.
I like to think I’m a fair person. I don’t believe in slagging off my competition, and always try to be even handed if someone asks for my advice on work done by someone else.
But every so often someone sends me something that makes my blood boil. Well yesterday I had 2 emails from 2 separate people, who I’d given some advice to on public forums.
I won’t name them here, but I will cover the downright lies they’ve been told, and the bad service they’ve received from their SEO consultants.
No, I’m not implying that you need emergency help (although you might!), but want to point out how powerful the suffix ‘er’ is.
When people search for products and services, they frequently use the ‘er; suffix without realising it, yet as business owners, we tend not to.
Examples?
I say I run ‘an internet marketing company’ – my potential clients search for ‘internet marketer’
Client 1 is a commercial cleaning company in Northampton – his best converting traffic? ‘commercial cleaners Northampton’
Client 2 runs a financial advice consultancy – his clients search for ‘financial adviser’ (yeah, ok, or or)
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