Yeah, I know, it sounds weird doesn’t it?
One of the things I talk about a lot is increasing traffic to your website, but I’ve recently had a conversation with a client in which I had to remind him that less traffic can actually be a GOOD thing!
Let me explain. Getting lots of traffic to a website is great – it’s great for the stats, great for the ego and great if keeping your job revolves around how many people visit your website. Yep, great. But it’s NOT great if that traffic isn’t buying. Or if that traffic costs you a lot of time / money / effort. Or if that traffic doesn’t stick around, or never comes back.
It’s not always easy knowing which keywords and phrases to target when optimising your website – and as I say in my latest blog over on 
