(A guest blog from Claire Jarrett of Marketing by Web.)
Hey – Facebook ads look easy, right? Just set them up, add a pretty picture and off we go. Easy!
Wrong! Facebook ads are getting more competitive day by day. Run your ads without paying attention to these areas, and your Cost Per Click will very rapidly spiral, and your ads will be disabled unless you're willing to pay the higher prices. Get it right by paying attention to the following 10 areas:
Although the main purpose of a Facebook fan page isn’t for SEO, there’s no point ignoring SEO completely, so it was nice to come across this article on SEO for your Facebook Fan page on the SaveDelete blog.
Please go and read it over there, but in the interests of this post being more than 5 lines, I’ve summarised the bullet points below.
I have to be honest and say that I’ve not paid huge amounts of attention to Google Buzz until recently. I mean I’ve played with it and I like it, but a lack of time has meant I’ve not used it particularly well. It’s just too easy to feed in my Twitter stream and hope for the best. Lazy, huh?
So I decided that I’ll try harder with Buzz over the next few weeks, and work out how to use it in a way that’s different to blogging and different to Twitter – my instinct tells me it’s somewhere in the middle of the two, practice should help me to help my customers use it in an effective way.
We’ve been adding Google Analytics to clients’ Facebook fan pages over the past couple of days, and they’re loving it!
It’s not difficult to do – all you need is:
There’s a fantastic guide to it here: How to add Google Analytics to your Fan Page
The basic premise is:
1) Add a new profile in Google Analytics
2) Use the Analytics Tracking code here to generate some code
I don’t often have guest blogs here on the NikkiPilkington.com blog, as I’ve usually got enough to say myself!
However, things have been a little hectic recently so today I’m delighted to share with you a guest blog from Dave Thackeray, a man who came into my life about 5 years ago on a long day in Spain that involved watermelon, golf and ball gowns. 
If you haven’t checked out Dave’s blog, please do!
And of course, please have your say in the comments below!
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