I don’t often have guest blogs here on the NikkiPilkington.com blog, as I’ve usually got enough to say myself!
However, things have been a little hectic recently so today I’m delighted to share with you a guest blog from Dave Thackeray, a man who came into my life about 5 years ago on a long day in Spain that involved watermelon, golf and ball gowns. 
If you haven’t checked out Dave’s blog, please do!
And of course, please have your say in the comments below!
We get a lot of emails asking us if we offer link building campaigns.
We get even more offering us the chance to outsource our link building activities. Mainly from AOL or Gmail addresses, with no website to back up any claims, and at very low prices.
We also help a lot of clients who have been bitten by these cheap link building campaigns and are penalised in Google, or worse, have been banned. Client who suddenly find that they have unwanted links uploaded to their own sites, and links to their sites from unsavoury places. Clients who don’t even realise anything is wrong until we point it out to them.
Yeah, I know, it sounds weird doesn’t it?
One of the things I talk about a lot is increasing traffic to your website, but I’ve recently had a conversation with a client in which I had to remind him that less traffic can actually be a GOOD thing!
Let me explain. Getting lots of traffic to a website is great – it’s great for the stats, great for the ego and great if keeping your job revolves around how many people visit your website. Yep, great. But it’s NOT great if that traffic isn’t buying. Or if that traffic costs you a lot of time / money / effort. Or if that traffic doesn’t stick around, or never comes back.
It’s not always easy knowing which keywords and phrases to target when optimising your website – and as I say in my latest blog over on Birds on the Blog, it’s all too easy to fail to see beyond high traffic and high competition phrases.
So why not try asking other people what THEY would use to search for you? This great tool from Seed Keywords allows you to set up a scenario (eg “If you were searching for a website that sells XXXXX, what would you type in to Google?”) and then invite people to contribute, anonymously.
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