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Archive for the ‘Cool Tools’ Category

Just because I LOOK as if I’m wasting time, doesn’t mean I am

Date: 12th July 2010
Comments: 4 Related Categories: Blogging, Cool Tools, Musings, Social Networking, facebook, twitter
Google Buzz

I saw an interesting post in a forum the other day – the original poster was complaining that one of his suppliers hadn’t been able to complete his work, but was blogging every day, was posting on Facebook, tweeting etc, so they couldn’t be too busy, could they?

The reason I found the post interesting, even amusing, was because the person being complained about is one of my clients, and I know how busy she is. So busy that she pays me to do her blogging, tweeting and Facebooking while she gets on with the work in hand. She also hires a VA to deal with her email, and accounts, so she’s not ‘wasting time’ there either.

Are you focusing on the correct keyphrases?

Date: 1st June 2010
Comments: 1 Related Categories: Content, Cool Tools
Google Buzz

So you’ve done the optimisation and you’re sure you’ve done the right things to your website to ensure that the search engines know exactly which keyphrases you’re targeting, right?

This little gadget will tell you if you’ve got it right by generating a ‘cloud’ based upon the phrases and words it thinks you are targeting. The larger the text, the more you are targeting that word or phrase.

http://www.seochat.com/seo-tools/keyword-cloud/

Here's my front page cloud:

cloud

How do I add Google Analytics to my Facebook Fan Page?

Date: 30th March 2010
Comments: 1 Related Categories: Admin posts, Cool Tools, Google, Tracking, facebook
Google Buzz

We’ve been adding Google Analytics to clients’ Facebook fan pages over the past couple of days, and they’re loving it!

It’s not difficult to do – all you need is:

  • A Google Analytics account
  • A Facebook Fanpage
  • The FBML application
  • Some generated code
  • 10 minutes spare

There’s a fantastic guide to it here: How to add Google Analytics to your Fan Page

The basic premise is:

1) Add a new profile in Google Analytics

2) Use the Analytics Tracking code here to generate some code

Poll your customers for new keywords ideas

Date: 8th February 2010
Comments: 2 Related Categories: Cool Tools, Freebies, Google, Key Phrases
Google Buzz

It’s not always easy knowing which keywords and phrases to target when optimising your website – and as I say in my latest blog over on Birds on the Blog, it’s all too easy to fail to see beyond high traffic and high competition phrases.

So why not try asking other people what THEY would use to search for you? This great tool from Seed Keywords allows you to set up a scenario (eg “If you were searching for a website that sells XXXXX, what would you type in to Google?”) and then invite people to contribute, anonymously.

Are your email messages being blocked by spam filters?

Date: 7th September 2008
No Comments Related Categories: Cool Tools, Freebies
Google Buzz

A great reminder from Nigel Temple’s Marketing Mentor newsletter today, regarding testing your newsletters and list emails to see if they’ll make it past a spam filter:

Are your email messages being blocked by spam filters?

Posted: 04 Sep 2008 01:24 AM CDT

A key marketing principle is simply to ‘keep in touch’. One way of doing this is via email marketing. If you use this approach, I am sure that you don’t blast messages out to strangers (because that’s spam, isn’t it?).