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Archive for the ‘Content’ Category

What to do when someone steals your copyrighted material?

Date: 19th November 2009
Comments: 3 Related Categories: Blogging, Content
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Bortusk Criminal SwagI write a lot of articles, contributions and blog posts, and nothing annoys me more than finding those posts elsewhere without credit. It doesn’t matter whether it’s taken me a few minutes to write or hours to research, the fact is that it’s MY hard earned time and property that someone else is stealing.

I use Copyscape to track down offenders, and usually I drop them a line first, before outing them on Twitter or in their blog comments if they don’t remove or add my credit to the posts.

Does more content mean higher Google listings?

Date: 15th October 2009
No Comments Related Categories: Content, Google
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uprightIt’s a simple question with a not so simple answer – my answer is “Maybe”

Adding more content to your site is a great thing to do, from a visitor perspective and from a Google perspective, but only if it’s done properly. Simply adding meaningless content for content’s sake is never going to be a good thing.

Well thought out content can be really good for higher Google listings though, for a number of reasons:

  • If well written and optimised, you have a better chance of writing specific content for different keyphrases you are focusing on

Don’t spend time article marketing – watch TV and drink beer instead!

Date: 11th August 2009
No Comments Related Categories: Admin posts, Articles, Blogging, Content
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We’ve just sent out our latest newsletter, and once again we’re thrilled with the cartoon depiction of our headline subject – which in this case was Article Marketing and how it can save you time if you let a company such as us do it.

Mike from Flantoons exceeeded our expectations again with this fab cartoon – we hope you like it as much as we did!

articles2

Cellulite, eco products and accounting software!

Date: 22nd June 2009
No Comments Related Categories: Admin posts, Articles, Blogging, Content, Musings
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Never let it be said that my day isn’t varied :)

Part of what I love about my job is that no single day is the same as any other – because we have a good range of related services, I can be working on quite a few things throughout the day, and chatting with many different customers and associates, as well as trying to keep order in the offices both here in France and in the UK!

Today, among other things, I’ve been working on:

How to get customer testimonials that work

Date: 4th June 2009
No Comments Related Categories: Content
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Here at NikkiPlkington.com we’re great believers in getting testimonials from customers. It’s important to us, and it helps us to:

a) Know we’re doing well for our clients

and

b) Show potential clients that we are as good as we say we are.

So it was nice to come across this blog by Emily Cagle Communidations – Ten Steps To Better Customer Testimonals.

In the post, she talks you through getting and using testimonials, with the following steps: