We’re doing quite a lot of Article Marketing for clients at the moment, which we love, but it’s clear that when clients come to us they’re not sure what they want to achieve.
So we’ve developed a set of questions to help us to write the best articles for our clients, and I thought these might help some of you out there writing your own articles.
What is the aim of the article?
One of the things I hear most often when I talk to people about promoting their websites themselves, is that it ‘takes too much time’ and they ‘don’t know where to start’.
Well, while I can see where they’re coming from on the second point, the first one doesn’t ring true with me. It’s not about spending loads of time every day, it’s about doing SOMETHING every day and seeing the effort pile up and bring results. It’s about not giving in because you ‘don’t have the time’ and not putting things off because you’re ‘not sure how’.
I’ve been talking about this for a while, but this is the first chance I’ve had to put thoughts into words properly, so hopefully it will ring a few bells with some of you!
We’re all pretty much aware by now that one of the first things a potential client does when considering working with you is to ‘Google’ you – they’ll head off to google and type in your company name, maybe your director / owner’s name, and probably look through a few listings to see what others are saying about you.
We’re featured in the December issue of Better Business Focus, with our article “10 Ways to Make Article Marketing Work for You”
It was a bit of a surprise to us, as we didn’t know we were going to be featured (hence the rather dodgy picture of Nikki!), but they tell us that “Better Business Focus is an internet-based monthly magazine that is personalised to your firm, underlining your credentials as a specialist business adviser. It will strengthen your clients’ confidence in your firm and demonstrate that you are a progressive and innovative organisation, willing to go that extra mile” so we’re not really complaining!
People’s reactions to my job / business frequently amuse me, but none more so than the responses to various promotional links I place in the places I network online.
As some of you know, yesterday I wrote a list of “10 Things You can Post on Your Facebook Fan Page” – and at the end of it is a promo for a special offer we’re running on setting up Facebook Business / Fan pages.
Last night I posted a status update on Facebook mentioning this, and received the following response from someone:
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