Lots of the questions I get on Twitter and Facebook relate to blogging and SEO, and as I was typing up a quick and dirty guide to SEO Blogging for a client, I mentioned it to someone else and they asked for a copy. Then I mentioned it on Twitter and others asked. So I tidied it up a (little) bit, put it in PDF format and here it is 
It covers:
- Thinking of what to write
- What not to blog
- How much should I write?
- How do I get people to comment?
We get asked this a lot – when people look into our Article Marketing services, one of the first questions they ask is “But won’t I be penalised for having duplicate content online?”
The simple answer is no. The web thrives on the sharing of information, and duplicate content is a part of this.
I was going to write huge post about the different types of duplicate content, and then I noticed in my Twitter stream a message from @clairejarrett, pointing to this post from High Ranking.
As it says:
We’ve published our latest article, “Social Media Marketing – An Old Story”
The world of business is going mad for social media, with a recent study suggesting 92% of businesses in North America are using it in some way.
This is exciting of course, but in this excitement, many seem to have forgotten that while some of the technology may be new, the phenomena is not.
In fact, this interactive methodology has been at the core of internet marketing since its very inception. Web pages are, after all, interactive and multimedia by their very nature. We were clicking, viewing, commenting and sharing, long before the term ‘social media’ was coined.
Article marketing – the practice of submitting written editorial to article publishing websites that then redistribute them to other sites throughout the internet – has slipped in and out of fashion in recent years, with commentators tending to fall into two camps: love it or hate it.
In one camp there are those who argue that spreading your carefully written advice across the internet sends traffic in the wrong direction; while other advocate it as an effective way to raise ones profile online. So who’s right? Is article marketing a boon or a boob?
A big thanks to Mad.co.uk for featuring two of our recent articles on their website. And an even bigger thanks to Emily Cagle of Emily Cagle PR, who has been doing some great PR work for us, and is responsible for bringing us to Mad’s attention. If you’re looking for online PR, then drop her a line and see if she can help you too!
Below is a synopsis of each article, with a link so you can read the full thing if you want to!
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