We’ve published our latest article, “Social Media Marketing – An Old Story”
The world of business is going mad for social media, with a recent study suggesting 92% of businesses in North America are using it in some way.
This is exciting of course, but in this excitement, many seem to have forgotten that while some of the technology may be new, the phenomena is not.
In fact, this interactive methodology has been at the core of internet marketing since its very inception. Web pages are, after all, interactive and multimedia by their very nature. We were clicking, viewing, commenting and sharing, long before the term ‘social media’ was coined.
Article marketing – the practice of submitting written editorial to article publishing websites that then redistribute them to other sites throughout the internet – has slipped in and out of fashion in recent years, with commentators tending to fall into two camps: love it or hate it.
We’re doing quite a lot of 
