It’s 2010 and a great way to create hype and recognition of your product or service this year is to involve the blogosphere.
We’ve worked with quite a few clients in 2009 who gave away free samples of their products or services in return for reviews, generating backlinks, great articles, traffic and in turn buyers for very little outlay.
Good blog reviews on sites with lots of traffic in your niche market can create great buzz, great traffic and obviously sales.
So why not try it this year?
If you have a product or service that you could give away, even to as few as 10 good bloggers, in return for reviews, you could generate more interest in your company, and hopefully more money!
It’s as simple as approaching bloggers in your market, and asking them if they’d accept your freebie in return for a review.
Some points:
- DON’T demand a positive review – be confident in your product or service
- DON’T only choose blogs with lots of comments – ask about the number of readers or subscribers too
- DO ensure you give your bloggers some guidelines, telling them where you want them to link to and the tone of review you’re looking for, as well as the number of words you’ll need
- DON’T demand to see the blog before it’s written – although feel free to ask for changes in grammar and spelling afterwards.
- DO remember to thank your bloggers and comment on their blogs afterwards
It does take up a little time, it isn’t always easy to get people to agree to do this, and some would say it’s a little controversial, but it works, and it works well.
We’ve seen book authors sell more books, skin care specialists make more sales from their online shops, speakers gain more bookings, and a baby product retailer increase sales by 75% from 15 reviews!
Give it a go, let me know how you get on, and of course if you don’t want to do this yourself, drop me a line to nikki@nikkipilkington.com to find out more about how we can help you for as little as £15 per review!
photo credit: altemark
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Tags: bloggers, blogosphere, buzz, Freebies, marketing, promotion, reviews
Brilliant article with practical info that I am going to try!!!
thanks Nikki