Over the last few months I’ve implemented a few small changes in some of my ’strategies’, and I thought it would be good to share them with you over the next few days so you can see the results.
Today I’ll share with you my ‘newsletter signup strategy’.
I get about 20-30 newsletter signups per day. They all get a lovely little ‘thanks’ message from the Aweber system that I use, which is clearly automated. In 4 years or so of using Aweber, I’ve never yet had one person come back to one of those automated thank yous with a response.
So, over the last couple of months I’ve set aside a little time to email new subscribers and thank them for signing up. I also ask if there’s anything I can help with. It takes me little time (yes it’s a cut and paste email, but personalised with their name) and has proved well worth it.
In that time I’ve had about 30 emails back that have resulted in dialogue, 6 people asking for more info on specifics of my service, and 2 people have become clients. When I asked the clients what tipped it for them, both said that the fact I’d bothered to email them when they signed up to my newsletter led them to believe I was more interested in them, and led them to finding out more bout me rather than just waiting for my newsletter.
So, why not pay more attention to your newsletter subscribers? It only takes a little time, but you could be reaping the rewards.
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Tags: marketing, newsletters, subscribers
i totally agree with you Nikki, I find I respond much better to businesses who show they are actually interested and grateful to have your custom. Now, I know these are free emails but I think the fact you’ve thanked them has turned you from being just someone behind a screen to someone whose tangible, contactable and as you say it’s opened the lines for communication.
Hi Nikki
Have you ever thought about setting up an auto responder series for these emails? You can still personalise them. If you are cutting and pasting an email, you could just set this email up once as a campaign and then set it to go out a day after the person joins your list. It might save you a little time.
Thanks Phil, but the whole point of NOT having an autoresponder is that I can make the message personal – and in some cases I know the person involved so would want to add more than the basics.
Hi Nikki
Personal relationships with your clients right from the beginning is extremely important.
I may not have a lot of twitter followers or millions of website hits but my business grows extremely well because I put a huge emphasis on customer relations.
That personal response makes the potential customer feel important and that they they are not talking to a machine, I personally ignore auto responders.
When requests are high I just have more staff responding to requests personally.
great work