6#: Selecting the Wrong Geographical Region
If you’re a massive multi-national company like Coca Cola, you could probably afford to use Google AdWords across the entire web. But they still choose to select which Ads run in which geographical region.
One of the dumbest mistakes is to select the wrong region for your Ads to be shown in. That means whilst you’re trying to attract customers in the Andover area of the UK, instead, your Ad is running in the Andover region of Massachusetts, USA and you’re paying through the nose to compete with American companies for the same keyphrases that in your own region could cost next to nothing.
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