Most people know that it is important to use their keyphrases in the s of their web pages:
www.yoursite.com/keyphrase.html for example.
But did you know that there is more SEO weight given to a page name with a hyphen in it than one without, or with an underscore?
So:
Internet-marketing-expert.html not internetmarketingexpert.html
Appointment-setting-uk.html not appointment_setting_uk.html
It allows the search engines to see the different words that make up the phrase, and relate them to one another and is just another piece of the SEO jigsaw.
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