‘Keyword density’ is a phrase that is often bandied about as if it is the Holy Grail of high search engine listings.
Basically it means the percentage of the text on a page that is your keyphrases.
Most experts recommend that you aim for a keyword density of between 2 and 8%.
I’ve tested this quite extensively over the last 13 years and have ranked on the front page of Google for some very competitive phrases with keyword densities ranging from 1% to 18%.
I’m not saying density doesn’t matter, but I am saying that if everything else is done correctly, then it’s not something to spend time worrying about.
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Hello Nikki,
Thank you for your advice and SEO tips this professional insight is most useful!
I’m not an IT expert but my observation is related to recent keyword/phrase data coming from Google Analytics over last 6 wks.
I’m surprised; Google data is showing 71 keyword phrases of which only 4 phrases have been searched more than once.
It took me 37 hrs of keyword research (looking at the keywords in the code on other consulting firms’ websites) to discover the range of likely keywords (testing these keywords revealed that a few Wordtracker KEI index scores were in range of 400-1200).
Having populated the bdm website (ok, by your advice this could be a better density) I’m very surprised by the lack of searches on the keywords – that I would have expected (I have not yet used PPC – preferring to get it right with organic searches first).
If I can pinpoint the keywords with multiple searches then page optimisation (& keyword density) could be easier.
Is this keyword situation unusual?
Thank you,
Kind Regards,
John
John
It depends on your positions for the phrases, to be honest. If a phrase has 300 searches a day, and you’re on page 3 of the results, you’ll get less clickthrus than if you were on page 1.
Look at your positions and as it says above, don’t worry about keyword density.
Nikki