SIN 5 – BUYING LINKS – If one of the real 7 Deadly Sins were Stupidity, this would be covered under that sin. In order to help alongside optimisation, it’s important to create backlinks. Google likes to think that the sites with the best rankings are sites that are regularly visited and sites that other people support enough to make links from their site to your site. These are called backlinks. When you have high quality backlinks, you look good to search engines.
Of course, some bright spark came up with the idea of selling backlinks to those who need quick fix SEO. These enterprises are called Link Farms or Backlink Farms and are going to get you in trouble with the Search Engines. Google severely punishes those who commit this sin and considers this practice spamming. Of course, it won’t be just the link farm that gets banned; it will be your website. Don’t spam, you can’t afford the consequences.
To see sin 4 click here
